3 Steps for Making over $100 a Month as a YouTuber, Like I Do

You know me as a road tripping father and husband who happens to be the manliest vegan on the Internet and who is trying to meet his doppelganger from the Campbell’s Go soup package.

But to my 1800 YouTube subscribers, I am a hair loss expert.

Are you laughing yet? Because you should be.

I know it seems like a joke. I know it seems like I’m not qualified. But for the past couple of months, I have been receiving checks from YouTube, all of which are a little over a hundred dollars each.

To nearly 2,000 men, most of whom are under the age of 23, I am a mentor. I make 3 videos each day during my breaks at work, or after the kids are asleep at home. These videos help my subscribers psychologically sort out the process of going bald at a young age.

I know. I know. I still have most of my hair.

But that doesn’t get in the way of them listening to what I have to say.

Here’s the good news. You too can become a YouTuber, and make at least as much money as I do. I will now share with you the 3 fundamental steps that got me to this point:

1. Discover your topic of expertise. Do not simply assume that the thing you know the most about or enjoy talking about the most is going to be the thing that people will want to hear you talk about. For 30 days, create 3 videos per day about whatever is going through your head. After the month is over, take a look to see which video surpassed on the others on views. That is now your topic of expertise.

2. Exploit your topic of expertise. Now start making 3 videos per day about that same topic. It’s not about quality, it’s about quantity! People will subconsciously believe you are worth listening to if you invest enough time talking about it that consistently. And of course, you are building a library of videos, which will eventually start bringing in comments of the videos.

3. Respond by making videos that directly and positively respond to the comments you receive on your level of expertise. Just simply give your unrehearsed response, as you begin the video by reading the comment and say the user name of the person who left it. This will help engage your audience. Plus, you will learn more about the topic as well; which helps make you more of an authority on the subject, even if you’re not actually one. As for negative comments, simply thank the person for taking the time to watch the video and to comment on it, even though they did not agree with what you had to say.

As the number of subscribers grows, the number of people who watch each new video grows, and the dollar amount on the monthly checks you get from YouTube grows; as you get a cut of the ads that show before your videos.

It’s true. I make over $100 a month as a YouTuber.

I’m a Millennial dad who not only works a full time job, but who also knows how to side hustle; not only with this blog, but also as a YouTuber.

And somehow, that makes me a hair loss expert? Hey, it’s making me money, that has to make me at least a little bit of a professional. That’s the way I see it.

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How I Got My First 1,000 YouTube Subscribers: My Sneaky 5 Step Formula (Based on Kindness and Capitalism; Quantity and Quality)

This month I celebrate reaching that magical (and marketable) milestone of 1,000 YouTube subscribers. What is interesting is that just a year ago in February 2016, I only had a little over 100 subscribers. This nearly 800% increase happened because of a specific 5 step formula I figured out and began applying. And today, I shall share it with you:

1.      Make 3 videos every day for a month; about whatever random topic that interests you. Every that 30 day period, see which particular video is outshining the rest in regards to views and comments. That video topic is now your specialty.

2.      Make 3 videos every day, from now on, mainly on that specialty topic, which is now your shtick. People will begin assuming you are somewhat of an expert on that subject, and from there, your true followers will naturally latch on to your work.

3.      Reply to all comments you receive on your videos; which forms a bond with the people spending their time to watch your videos. For the negative comments, sincerely thank them for spending time to watch your video and spending energy to comment on it, which ultimately draws more attention to the video, which ultimately makes the video seem more interesting and attractive to other potential watchers.

4.      Start making videos in direct response to the most relevant comments you receive. That shows your subscribers (and potential subscribers) that you are personal and involved; and therefor a passionate expert on that specialty topic. Read their screen name and quote their comment at the beginning of the video, then simply reply publicly to their comment; which will often encourage more comments.

5.      Always be honest and direct, yet positive. People naturally follow confident people, yet they also value vulnerability; which reinforces the personal quality of your video channel.

As for me, my “specialty topic” is helping younger men psychologically deal with hair loss. Believe me, I was as surprised as you are to learn that I could become an expert on that topic.

Like the prophet Jonah, I ran from the truth at first. I kept making videos that I enjoyed making (and that honestly, required more time and talent), yet no one was watching.

I realized I had to respect the free market. People were coming to my channel for encouragement about losing their hair. I simply learned to capitalize on that, in kindness, pouring my creative passion into what other people care about, not necessarily what I care about.

In a way, “quantity over quality” was working me. Instead of focusing on the quality of my videos with editing and music and moving fonts, I transferred the concept of quality into my personal interactions with my viewers; not the videos themselves. But since I now have nearly 1,000 videos along with those 1,000 subscribers, I by default am able to incorporate both quantity and quality.

While casual viewers will occasionally accuse me of being “obsessed” because I make 3 videos every day, my faithful subscribers appreciate my dedication- after all, my subscribers are the ones that matter. Perhaps they are the ones obsessed with the topic- I know this and therefore use that to my advantage, by not only catering to their desire but also attempting to help cure them, as well.

Granted, hair loss videos are not your shtick. You have to discover what random topic that people will assume you are an expert on.

Now, get to work. Begin with the first step…

How I Got My First 1,000 YouTube Subscribers: My Sneaky 5 Step Formula (Based on Kindness and Capitalism; Quantity and Quality)

YouTubers: 7 Tips for Handling Trolls and Hecklers (Stock Response Included)

YouTubers: 7 Tips for Handling Trolls and Hecklers (Stock Response Included)

As of this week, I hit the 500 mark for my number of subscribers. To me, that’s a big deal and it’s something I’m very proud of. However, getting here means dealing with a steady stream of trolls and hecklers along the way.

However, I feel very confident in how I deal with them. I feel that my 7 step formula allows me to remain in a positive position of authority and victory, as opposed to oppression and victimization. Today I would like to share my tips with you, assuming you’re looking for the best way to handle trolls and hecklers.

Here are my 7 tips, which I apply on a regular basis:

1- Don’t allow yourself to be offended. Keep in mind that only you can give another person the ability and power over you to offend you. The moment you allow yourself to be offended by anything anyone says, you automatically lose and the troll or heckler wins. Remember that responding with undeniable sarcasm makes you appear to be defending yourself while being emotionally wounded.

This is a video I made about that:

2- Be consistent in following up on every comment they leave for you; which if done correctly, keeps them from being motivated to continue trolling or heckling.

3- In your comment response to their attempt at insulting you, thank them for spending the exact amount of time to watch your video. (Ex. “Thank you for spending 4 minutes and 53 minutes of your time today to watch my video. That means a lot to me.”) This helps the troll or heckler to acknowledge that despite their destructive criticism, they ultimately made a choice to spend a designated amount of their time to watch a video that they ultimately did not enjoy.

4- Next in your comment, acknowledge that the comment they left ultimately helps draw in new potential viewers of the video, since videos that already have comments tend to seem more intriguing than those without. As they say, “Nothing draws a crowd like a crowd.”

5- The next thing to mention in the comment response is to assuming they are a subscriber to your channel. Thank them for their continued support, which actually generates income for you as a YouTuber.

6- Next, if this is their 2nd or 3rd time to troll or heckle you, assign them a consistent, responsible role on your channel. For example, I had a kid who kept mocking my thumbnails for each video, in a suggestive, 1996 Adam Sandler sort of way. I complimented him on his creative talents, asking him to make a funny caption for each new video I make. He stopped after the first assignment and has yet to leave any kind of comment since.

7- Lastly, let them know they are “welcome here” on your YouTube channel. (It is assumed that many of the people of have time, energy, and creativity to troll or heckle you are likely lost teenage boys looking for a place to belong.)

In closing, I will leave you with a stock response that you can begin using for any new troll or heckler in the future. I suggest just sticking with the script; don’t go into details with them as to why. That’s because If they fully recognize that you are attempting to outsmart them, they will take it as a victory against you. Being subtle, unemotional, and factual in your approach is the key:

 “Thanks for watching my video today. You spent (exact number of minutes and seconds of the length of the video) of your time today to support me. Not only does your comment draw more attention to this particular video, therefore possibly bringing in more traffic, but you also helped contribute to my income as well. Thanks so much for being one of my (number of subscribers you have) subscribers. Please feel free to continue leaving comments on each of my videos. It really helps me out. Here on my YouTube channel, you have a place to belong. Please know that you are welcome here.”

I hope you found this blog post helpful and useful. Let me know how it goes!

Also, I made a video version of this blog post if you would like to see it: