Dear Jack: Helping Papa Restore His 1980 MG as He Retires Today!

9 years, 5 months.

Dear Jack,

Today is a very special day. After working at the same company since 1979, Papa’s last day of work is today.

He is retiring!

That means he is going to have more time to take you fishing and also be able to work on restoring his 1980 MG too.

This past weekend you helped Papa put on the louvers on the hood, as well as the antenna.

Granted, it is definitely a strange time to be retiring, as we are still in the middle of the COVID-19 lockdown.

But fortunately, none of that has delayed his retirement.

This is going to be very exciting!

Love,

Daddy

Dear Jack: How You Avoided a Nap While Mommy and I Watched a Movie

9 years, 3 months.

Dear Jack,

Last Sunday, Mommy and I needed an hour to finish the second half of the movie we rented from Redbox. While it is not uncommon for you and your sister to need to take a nap on Sunday afternoon, it was apparent to me that you both were full of energy.

Therefore, I explained to you both that if you could independently figure out how to entertain yourself downstairs while Mommy and I finished the movie upstairs, I would let you forgo naps.

You both agreed to the deal.

An hour later, when our movie was over and we came downstairs, we found the source of your entertainment.

Using the Noah’s Ark tent your Uncle Al and Sharon got you several years ago, you and your sister collected as many blankets and pillows as you could find and filled it up.

Ultimately, it became something like a swimming pool.

You and your sister took turns running up to and attempting to jump high enough to jump inside.

It was a plan that came together. We’ll have to try this again sometime.

Love,

Daddy

Dear Jack: Today was Your Last Day of 2nd Grade

8 and a half years years old.

Dear Jack,

Exactly a week after turning 8 and a half years old, today was your last day as a 2nd grader.

It’s also been one of those weeks where Mommy and I both noticed individually, and then announced to each other, that you seem bigger all of the sudden.

And I’m sure that is the case. With my birthday being in April, by the time I was 8 and a half years old, I was already a couple of months into my 3rd grade year.

You’ve got a fun summer ahead, including “Zoo Camp” for a week at the Nashville Zoo, as well as our upcoming family vacation in Lake Tahoe and Sacramento next month.

In a few more months, you’ll officially be a 3rd grader. But first, it’s time to have some fun summer adventures!

Love,

Daddy

Dear Jack: You Flew Your Kite in the Rain Like Benjamin Franklin

8 years, 5 months.

Dear Jack,

Perhaps it was a perfect coincidence that as you were preparing your class presentation for the following week, there happen to be a perfectly windy and rainy Sunday afternoon.

You wanted to take your kite out in the perfect environment, but neither Mommy nor I wanted to go outside and get wet with you.

So I suggested a compromise:

You got to go outside and fly your kite in the field behind our house, while I supervised from your bedroom window overlooking the scene.

Granted, it didn’t take too long before the wind caused the string for your kite to catch itself in a knot that was impossible to untie.

But at least you were able to feel like a boy who was getting to break the rules in some way.

Love,

Daddy

My 5 SEO Side Hustles, Which All Made Me a Minimum of $1,000 Each in 2018; Creating Passive Income

What is SEO? It’s search engine optimization. SEO is knowing how to cater to the free market of the Internet by publishing articles, links, videos, and social media messages, based on what people are already searching for. It’s behind-the-scenes marketing knowledge and skills that allow people like me to make money on the side by helping other people grow their brand name online; as well as my own.

I remember back in high school (my 20th high school reunion is coming up this summer!) when I was planning my proposed future career: I wasn’t that inspired by the thought of making money, but instead, just to be “happy”. But several years later, having entered the work force with thousands of dollars of debt from college loans, then getting married a few years later during the Financial Crisis of 2008, I think it sort of scarred me. Or at least it rewired my brain in regards to how I perceive finances:

Use your time, energy, and talents to control money before it controls you, by default.

That serves as my SEO Side Hustler backstory. It explains why one of my superpowers is the ability and the drive to be constantly making money on the side; no matter how great my actual full time job. I’m sure there’s some psychology in there, that having felt helpless and hopeless with finances in my late 20s and early 30s, I now feel the need to reverse my role with money and instead be in complete control of my finances. I have basically adopted my Italian grandfather’s mindset, as he lived through the Great Depression as a 1st generation Italian-American in an orphanage; and was one of the most financial conservative men I knew. 

What are my hobbies, besides hanging out with my wife and kids? The answer: My 5 side jobs. 

My brain interprets these SEO side hustles as (mandatory) fun. Last year, in addition to my well-paying full-time job in HR at a Fortune 500 company in Franklin, Tennessee (though my wife actually makes more than me at her full-time job), I made thousands of dollars on the side by basically goofing off on the Internet after my wife and kids fell asleep each night. Granted, I don’t get a lot of sleep myself, except on Saturday mornings when my wife gets up at 6:00 AM with kids and lets me sleep in around 8:00 AM! 

Here’s how I made thousands of dollars, on the side through passive income, in 2018 by utilizing my knowledge and skill set of SEO; and plan to make even more in 2019…

#1 My 1st YouTube Channel:

Named after myself, Nick Shell is a YouTube channel with over 6,200 subscribers. I serve as a mentor who helps young men find their own masculine identity and confidence, despite their perception that early male pattern baldness takes away their value as men.

Thanks to the ads that play before each video, I made nearly $3,000 in 2018 from this channel; see below. It also helps that for 3 months straight in 2018, I kept shaving my head, which made me a lot of money as I have since then been able to casually yet effectively sell the electric clippers I used to do it, through the use of Amazon links. (More on that in a minute.)

#2 My 2nd YouTube Channel:

Named after this blog itself, Family Friendly Daddy Blog currently has over 1,500 subscribers. I named it after my blog, as a way of extending my brand name online. On this 2nd YouTube channel, I mainly talk about DNA test results and cultural perceptions of society. Some of my most popular videos are where I feature vehicles that car companies send me because of my blog. (More on that in a minute.) I have learned that producing nearly 3 videos per day, on each channel, grows my audience more than producing fewer, yet higher quality videos.

Quantity over quality is my formula. Even though I have the skill set to make polished, edited videos with music and words that pop up on the screen, I’ve learned that I earn more revenue from the dozen videos I can make in the same amount of time it would take to make one high-quality video.

#3 My website, Family Friendly Daddy Blog:

Yep, you’re on it right now. I created this website over 9 years ago and have regularly maintained it with new posts. (If nothing else, I publish 2 new posts every Thursday: A letter to each of my children, which I have been doing since my wife announced her pregnancy for them both, accordingly.) That’s one of the reasons it has such strong SEO; making it very easy to find when people Google nearly anything. My blog is a dragnet for search terms.

The name of this blog itself, while it may sound a bit corny, was something I strategically created for the purpose of SEO. Therefore, on a daily basis, I have requests from 3rd parties requesting to be featured as a guest blogger on my site, to boost their own website’s SEO. For the right price, I say yes. From these fees alone, I cleared well over $1,000 in 2018.

That’s not including the free vehicles my family was loaned, complete with a free tank of gas, for our family vacations: Mitsubishi sponsored our trip to Sacramento, Mazda sponsored us for Lake Tahoe, and Chevy took care of us for Destin. Plus, I got sent on an all expense paid trip to Florida for the Grapefruit League Baseball Series, thanks to Toyota. Additionally, my kids also get some free toys this year and our family is regularly offered free tickets to events in Nashville, like Frozen on Ice. And all of this is simply because of this blog’s very healthy SEO.

#4 Handling SEO for a major university in the Nashville area:

I’ll keep the name and dollar amount confidential on this one, but I serve as the behind-the-scenes SEO independent contractor for a particular department. I handle their Twitter account, I’ve produced promotional videos for their YouTube channel, and I manage an ongoing blog series which features its employees in a more casual light, so that people in the department can learn more about one another; while increasing the university’s presence online. 

#5 Amazon Associates:

Anytime I place a link to Amazon for a product like this really cool Mama Bear t-shirt for moms, whether it’s in a description for one of my videos on either YouTube channel, or in one of my blog posts, I get a cut of the sale that is made. Even if the person doesn’t buy the actual product, as long as they buy something while they are browsing through other suggested items, I still get a cut of that sale. It’s Amazon’s way of thanking me for directing a new sale to them. In 2018, I made right over $1,000 from these links; even though I didn’t even start the program until February. See below.

I am a huge fan of the book Rich Dad, Poor Dad by Robert Kiyosaki. The book focuses on the importance of creating venues of passive income; making money while you sleep, which is especially what my YouTube videos and Amazon links do for me. The author explains that it’s not enough to become and remain debt-free or pay off mortgage your early, but also to start making side incomes (ideally passive ones) and then investing that money. He presents that formula as the way to graduate from the middle class. So far, it’s working for me. 

At this point, our family could move into one of those McMansion homes in the next neighborhood over; increasing our square footage by 50%. We could afford it, but we instead choose to keep our current lower overhead and send the extra income towards paying off our mortgage early, building our kids’ college fund, growing our retirement, and focusing on our financial investments through Charles Schwab. I could also pay cash for a brand-new vehicle, trading in my old 2004 Honda Element with 180,000 miles and a salvaged title; and still have thousands more in the bank and investments. But instead, there’s a sense of pride in knowing I’m living below my means; not simply within them. 

So while I don’t get much sleep at this stage in my life, I can at least known that I am constantly making money even when I do sleep.

I am Nick Shell- and I am the SEO Side Hustler.