Our 11th Wedding Anniversary: A Muddy Jeep Wrangler Ride and a Quaint Meal Out in My Hometown of Fort Payne, Alabama

After staying overnight as a family at the Hilton, I walked across the parking lot to work Friday morning; which was our actual 11th wedding anniversary. Then once I put in my 8 hours, we drove a quick 3 hours to my hometown of Fort Payne, Alabama to spend our anniversary weekend.

Quite predictably, we went out Saturday morning to go looking for trouble in the Jeep, which we found a little too easily.

With the top off, we embarked on an unmarked dirt road full of questionable mud puddles. I didn’t consider that the mud will inevitably end up getting slung off the tires and inside the Jeep.

I was especially proud of the blob of mud that landed on the dashboard, right next to my hand on the steering wheel. My plan was to keep it there pretty much permanently, but with the hot July sun, it didn’t take too long to dry, harden, and fall off after a few more bumps in the Jeep.

That evening, my wife and I had the rare privilege of having free babysitters (family, of course!) to watch and feed our kids while we disappeared for a solid four hours.

My sister had suggested a mom-and-pop Mediterranean place called Fontana’s. It was exactly what we were looking for, but didn’t realize existed. It was the epitome of the word quaint; and therefore it was perfect.

I am already looking forward to going back there next weekend when we are back in town for my 20th high school reunion, which will be held just down the street from the restaurant.

So there you go. That’s the best way for a husband and wife to spend their 11th wedding anniversary.

Maybe one day we’ll go somewhere without the kids. But honestly, as long as the kids are young, we might as well let them have some fun too!

Our 11th Wedding Anniversary Staycation in Franklin, Tennessee at the Hilton Franklin Cool Springs Hotel

What’s the best way for you and your spouse to celebrate your 11th wedding anniversary? Clearly, with your two kids at the Hilton right next to the building where you work.

At least, that was the case for me.

So I was able to just leave my Jeep right there in the parking lot and walk over to the Hilton Franklin Cool Springs hotel to spend July 4th with my family for the holiday- and for my wife and I to officially celebrate our 11th wedding anniversary; which was actually on July 5th.

We also arranged for our close friends Mohamad and Lena, along with their daughter who is our own daughter’s age, to stay on the same hall.

When it came time to decide where to go out for dinner, there weren’t a whole lot of restaurants open on the July 4th holiday; so naturally, we chose House of India. My wife and I loved it so much we decided we will definitely go back when it is just the two of us.

As a 38 year-old man, I just don’t end up in a swimming pool much these days. However, on July 4th in Tennessee, it gets so hot that if you’re going to be outside for any reason, it better be because you’re in a swimming pool.

I forgot how much fun swimming in a pool can be, especially when you’re entertaining kids.

Adjacent to the Executive Lounge (where I ended up having breakfast the next morning), there is huge deck where you can see all the way to Nashville in one direction, and all the way to Spring Hill where we actually live, in the other.

So for our 4th of July fireworks show, we had quite the view!

Staying at the Hilton Franklin Cool Springs hotel was definitely the right call for us on July 4th!

And for our actual anniversary on July 5th, we made our way to my hometown of Fort Payne, Alabama; where my wife and I actually had a night out by ourselves.

Stay tuned for the other half of this story…

2010 Jeep Wrangler Date Night: Seeing Sara Evans and Fairground Saints at The City Winery in Nashville, Tennessee

This past Saturday, my wife and I did something we have only done once before in our 8 and a half years of being parents: We hired a babysitter!

And if you know us in real life, you know how strange that truly is. Because when it comes to money, we are extremely conservative. We never leave the house without the kids unless our parents are visiting from out of state.

But yes, we not only paid a babysitter for the night but we also paid full price for tickets to see Sara Evans and Fairground Saints perform at The City Winery in Nashville; which is about 40 miles away from the bedroom community we live in.

And on top of all that, we got to take our new Jeep (it’s a 2010 with 60K miles, but we paid cash for it, thanks to being faithful followers of Dave Ramsey) to Nashville for the first time.

I’ve said it before and I’ll say it again: Everywhere we go is automatically more fun when we go in the Jeep!

It’s always seemed a bit ironic that though I was born and raised in Fort Payne, Alabama, while my wife was born and raised outside of Sacramento, California, yet she is the big country music fan.

With that being said, Fairground Saints (pictured above) are actually from Santa Barbara, California.

We stopped halfway there to have a glorious dinner at Local Taco in Brentwood. When you and your spouse have spent the greater half of this past decade being a vegan and vegetarian, you can try to imagine how awesome eating “normal food” is again…

It was so good, I’m already plotting the next time we can go back so I can have the Korean BBQ Braised Beef, as well as the Nashville Hot Chicken tacos again!

As for the show, this makes our 2nd time to see a performance at The City Winery in Nashville. I’m convinced at this point, it’s undeniably my favorite place to see musicians perform in the entire Nashville area.

The place is classy, intimidate, and a lot of fun.

So this is what it’s like to hire a babysitter and drive out to Nashville for a date night?

We really should do this more often!

My 5 SEO Side Hustles, Which All Made Me a Minimum of $1,000 Each in 2018; Creating Passive Income

What is SEO? It’s search engine optimization. SEO is knowing how to cater to the free market of the Internet by publishing articles, links, videos, and social media messages, based on what people are already searching for. It’s behind-the-scenes marketing knowledge and skills that allow people like me to make money on the side by helping other people grow their brand name online; as well as my own.

I remember back in high school (my 20th high school reunion is coming up this summer!) when I was planning my proposed future career: I wasn’t that inspired by the thought of making money, but instead, just to be “happy”. But several years later, having entered the work force with thousands of dollars of debt from college loans, then getting married a few years later during the Financial Crisis of 2008, I think it sort of scarred me. Or at least it rewired my brain in regards to how I perceive finances:

Use your time, energy, and talents to control money before it controls you, by default.

That serves as my SEO Side Hustler backstory. It explains why one of my superpowers is the ability and the drive to be constantly making money on the side; no matter how great my actual full time job. I’m sure there’s some psychology in there, that having felt helpless and hopeless with finances in my late 20s and early 30s, I now feel the need to reverse my role with money and instead be in complete control of my finances. I have basically adopted my Italian grandfather’s mindset, as he lived through the Great Depression as a 1st generation Italian-American in an orphanage; and was one of the most financial conservative men I knew. 

What are my hobbies, besides hanging out with my wife and kids? The answer: My 5 side jobs. 

My brain interprets these SEO side hustles as (mandatory) fun. Last year, in addition to my well-paying full-time job in HR at a Fortune 500 company in Franklin, Tennessee (though my wife actually makes more than me at her full-time job), I made thousands of dollars on the side by basically goofing off on the Internet after my wife and kids fell asleep each night. Granted, I don’t get a lot of sleep myself, except on Saturday mornings when my wife gets up at 6:00 AM with kids and lets me sleep in around 8:00 AM! 

Here’s how I made thousands of dollars, on the side through passive income, in 2018 by utilizing my knowledge and skill set of SEO; and plan to make even more in 2019…

#1 My 1st YouTube Channel:

Named after myself, Nick Shell is a YouTube channel with over 6,200 subscribers. I serve as a mentor who helps young men find their own masculine identity and confidence, despite their perception that early male pattern baldness takes away their value as men.

Thanks to the ads that play before each video, I made nearly $3,000 in 2018 from this channel; see below. It also helps that for 3 months straight in 2018, I kept shaving my head, which made me a lot of money as I have since then been able to casually yet effectively sell the electric clippers I used to do it, through the use of Amazon links. (More on that in a minute.)

#2 My 2nd YouTube Channel:

Named after this blog itself, Family Friendly Daddy Blog currently has over 1,500 subscribers. I named it after my blog, as a way of extending my brand name online. On this 2nd YouTube channel, I mainly talk about DNA test results and cultural perceptions of society. Some of my most popular videos are where I feature vehicles that car companies send me because of my blog. (More on that in a minute.) I have learned that producing nearly 3 videos per day, on each channel, grows my audience more than producing fewer, yet higher quality videos.

Quantity over quality is my formula. Even though I have the skill set to make polished, edited videos with music and words that pop up on the screen, I’ve learned that I earn more revenue from the dozen videos I can make in the same amount of time it would take to make one high-quality video.

#3 My website, Family Friendly Daddy Blog:

Yep, you’re on it right now. I created this website over 9 years ago and have regularly maintained it with new posts. (If nothing else, I publish 2 new posts every Thursday: A letter to each of my children, which I have been doing since my wife announced her pregnancy for them both, accordingly.) That’s one of the reasons it has such strong SEO; making it very easy to find when people Google nearly anything. My blog is a dragnet for search terms.

The name of this blog itself, while it may sound a bit corny, was something I strategically created for the purpose of SEO. Therefore, on a daily basis, I have requests from 3rd parties requesting to be featured as a guest blogger on my site, to boost their own website’s SEO. For the right price, I say yes. From these fees alone, I cleared well over $1,000 in 2018.

That’s not including the free vehicles my family was loaned, complete with a free tank of gas, for our family vacations: Mitsubishi sponsored our trip to Sacramento, Mazda sponsored us for Lake Tahoe, and Chevy took care of us for Destin. Plus, I got sent on an all expense paid trip to Florida for the Grapefruit League Baseball Series, thanks to Toyota. Additionally, my kids also get some free toys this year and our family is regularly offered free tickets to events in Nashville, like Frozen on Ice. And all of this is simply because of this blog’s very healthy SEO.

#4 Handling SEO for a major university in the Nashville area:

I’ll keep the name and dollar amount confidential on this one, but I serve as the behind-the-scenes SEO independent contractor for a particular department. I handle their Twitter account, I’ve produced promotional videos for their YouTube channel, and I manage an ongoing blog series which features its employees in a more casual light, so that people in the department can learn more about one another; while increasing the university’s presence online. 

#5 Amazon Associates:

Anytime I place a link to Amazon for a product like this really cool Mama Bear t-shirt for moms, whether it’s in a description for one of my videos on either YouTube channel, or in one of my blog posts, I get a cut of the sale that is made. Even if the person doesn’t buy the actual product, as long as they buy something while they are browsing through other suggested items, I still get a cut of that sale. It’s Amazon’s way of thanking me for directing a new sale to them. In 2018, I made right over $1,000 from these links; even though I didn’t even start the program until February. See below.

I am a huge fan of the book Rich Dad, Poor Dad by Robert Kiyosaki. The book focuses on the importance of creating venues of passive income; making money while you sleep, which is especially what my YouTube videos and Amazon links do for me. The author explains that it’s not enough to become and remain debt-free or pay off mortgage your early, but also to start making side incomes (ideally passive ones) and then investing that money. He presents that formula as the way to graduate from the middle class. So far, it’s working for me. 

At this point, our family could move into one of those McMansion homes in the next neighborhood over; increasing our square footage by 50%. We could afford it, but we instead choose to keep our current lower overhead and send the extra income towards paying off our mortgage early, building our kids’ college fund, growing our retirement, and focusing on our financial investments through Charles Schwab. I could also pay cash for a brand-new vehicle, trading in my old 2004 Honda Element with 180,000 miles and a salvaged title; and still have thousands more in the bank and investments. But instead, there’s a sense of pride in knowing I’m living below my means; not simply within them. 

So while I don’t get much sleep at this stage in my life, I can at least known that I am constantly making money even when I do sleep.

I am Nick Shell- and I am the SEO Side Hustler. 

Today is Our 10th Wedding Anniversary!

As of today, my wife and I have been married 10 years. Admittedly, that is a fact I am very proud of, as it is an honor to be married to this woman.

I am even more in love with her now than I was on July 5, 2008.

That’s something I can honestly say. Because over the course of the past decade, we have both evolved as individuals, while at the same time we have chosen to grow together in the same direction.

Therefore, I can now appreciate who she is as a person more than I could 10 years ago. We have made “happily ever after” our daily choice.

It helps that my wife is full of grace. I think that was an underlying trait of hers that I always knew that attracted me to her.

Now at age 37, with the life experience of 10 years of marriage, and 7 and a half as a parent, I have undeniably evolved.

I can’t see how a man could go from bachelor to married man and then father, over the course of a decade, without being forced to change for the better; as he is stripped away of his sense of selfishness, and trades it in for selflessness.

Back in 2008, at age 27, I knew so little about adulthood and how the world actually worked.

As I recently mentioned, the search for wisdom, truth, and meaning ends with life’s responsibilities; including marriage, children, and a mortgage.

I am not the same person I was a decade ago; neither is my wife.

With each passing decade ahead, I know we will continue to evolve as individuals, as well as together.

We knew each other for 4 months before we started dating, then dated for for a 11 months before we became engaged (nearly half of that time she was overseas in Australia serving as a nanny), then were engaged for 5 months before we got married.

And now 10 years have passed.

That is our story so far. We’ve got the rest of our lives to figure out what comes next.