Dear Jack: I’ve Been Writing You Letters Every Week for Over 10 Years, But You’re Not Even 10 Years Old Yet…

9 years, 7 months.

Dear Jack,

It was May 2010 that I decided to start writing you at least one letter every week, to serve as a thumbnail of what was going on in your life that week, or at least what was going on in my head as your dad that week.

I should point out that in May 2010, you weren’t born yet. Instead, that was the month that Mommy and I found out we were going to be having a baby.

You weren’t born until November. So for over a decade, I have been creating and growing this collection of journal entries to document each week of your life.

I have told you about it. You are aware I do this.

But later, when you are older, I think you will truly be able to appreciate having an archive of your own life, written by your dad.

Love,

Daddy

 

Yes, I Accept Guest Blog Posts, If You Can Afford My $35 Fee to Help Boost Your SEO (3 Steps to Getting Published in 3 Days or Less)

If you are a fellow blogger, or you manage your own small business and would like to boost the SEO for your company or brand online by linking it to a website has healthy as mine, here’s your opportunity.

After constantly receiving inquiries all last year, and having to go through the arbitrary process of negotiating my fee with each potential client, I’ve now looked back on what ultimately was the going rate in 2018: It was $35.

So in 2019, I want to make this simple for both of us and save us a bunch of time. Here’s how to get your guest blog post published here on my site:

1. Write an informative article like this one with links back to your website, as well as links to larger websites. Ideally, you will want to have a number in your title. (For example, “5 Ways to…”) This is ultimately a parenting blog, so your content should be somewhat relevant to a family lifestyle.

2. Email me your article to nickshell1983@hotmail.com, with a relevant copyright-free photo attached, with this as the subject line: “$35 Guest Blog Post”. Also let me know the name of the person, blog, or company you would like to see credited as the author.

3. Pay me the $35 fee within 7 days. Once you complete the previous step, I will review and publish your article, sending you the link for your review along with an invoice through PayPal for $35. If payment is not received within 7 days, I will delete the blog post.

So it’s that simple. There is no need to send me an initial email to start the process or to try to negotiate the rate.

Just complete all 3 steps and within 3 business days, your guest blog post will be up live on my website, and shared through my website’s Facebook fan page, Twitter, LinkedIn, and Google+.

I look forward to working with you.

And if you can’t afford my $35 right now, I have a free SEO starter kit for you right here.

My 5 SEO Side Hustles, Which All Made Me a Minimum of $1,000 Each in 2018; Creating Passive Income

What is SEO? It’s search engine optimization. SEO is knowing how to cater to the free market of the Internet by publishing articles, links, videos, and social media messages, based on what people are already searching for. It’s behind-the-scenes marketing knowledge and skills that allow people like me to make money on the side by helping other people grow their brand name online; as well as my own.

I remember back in high school (my 20th high school reunion is coming up this summer!) when I was planning my proposed future career: I wasn’t that inspired by the thought of making money, but instead, just to be “happy”. But several years later, having entered the work force with thousands of dollars of debt from college loans, then getting married a few years later during the Financial Crisis of 2008, I think it sort of scarred me. Or at least it rewired my brain in regards to how I perceive finances:

Use your time, energy, and talents to control money before it controls you, by default.

That serves as my SEO Side Hustler backstory. It explains why one of my superpowers is the ability and the drive to be constantly making money on the side; no matter how great my actual full time job. I’m sure there’s some psychology in there, that having felt helpless and hopeless with finances in my late 20s and early 30s, I now feel the need to reverse my role with money and instead be in complete control of my finances. I have basically adopted my Italian grandfather’s mindset, as he lived through the Great Depression as a 1st generation Italian-American in an orphanage; and was one of the most financial conservative men I knew. 

What are my hobbies, besides hanging out with my wife and kids? The answer: My 5 side jobs. 

My brain interprets these SEO side hustles as (mandatory) fun. Last year, in addition to my well-paying full-time job in HR at a Fortune 500 company in Franklin, Tennessee (though my wife actually makes more than me at her full-time job), I made thousands of dollars on the side by basically goofing off on the Internet after my wife and kids fell asleep each night. Granted, I don’t get a lot of sleep myself, except on Saturday mornings when my wife gets up at 6:00 AM with kids and lets me sleep in around 8:00 AM! 

Here’s how I made thousands of dollars, on the side through passive income, in 2018 by utilizing my knowledge and skill set of SEO; and plan to make even more in 2019…

#1 My 1st YouTube Channel:

Named after myself, Nick Shell is a YouTube channel with over 6,200 subscribers. I serve as a mentor who helps young men find their own masculine identity and confidence, despite their perception that early male pattern baldness takes away their value as men.

Thanks to the ads that play before each video, I made nearly $3,000 in 2018 from this channel; see below. It also helps that for 3 months straight in 2018, I kept shaving my head, which made me a lot of money as I have since then been able to casually yet effectively sell the electric clippers I used to do it, through the use of Amazon links. (More on that in a minute.)

#2 My 2nd YouTube Channel:

Named after this blog itself, Family Friendly Daddy Blog currently has over 1,500 subscribers. I named it after my blog, as a way of extending my brand name online. On this 2nd YouTube channel, I mainly talk about DNA test results and cultural perceptions of society. Some of my most popular videos are where I feature vehicles that car companies send me because of my blog. (More on that in a minute.) I have learned that producing nearly 3 videos per day, on each channel, grows my audience more than producing fewer, yet higher quality videos.

Quantity over quality is my formula. Even though I have the skill set to make polished, edited videos with music and words that pop up on the screen, I’ve learned that I earn more revenue from the dozen videos I can make in the same amount of time it would take to make one high-quality video.

#3 My website, Family Friendly Daddy Blog:

Yep, you’re on it right now. I created this website over 9 years ago and have regularly maintained it with new posts. (If nothing else, I publish 2 new posts every Thursday: A letter to each of my children, which I have been doing since my wife announced her pregnancy for them both, accordingly.) That’s one of the reasons it has such strong SEO; making it very easy to find when people Google nearly anything. My blog is a dragnet for search terms.

The name of this blog itself, while it may sound a bit corny, was something I strategically created for the purpose of SEO. Therefore, on a daily basis, I have requests from 3rd parties requesting to be featured as a guest blogger on my site, to boost their own website’s SEO. For the right price, I say yes. From these fees alone, I cleared well over $1,000 in 2018.

That’s not including the free vehicles my family was loaned, complete with a free tank of gas, for our family vacations: Mitsubishi sponsored our trip to Sacramento, Mazda sponsored us for Lake Tahoe, and Chevy took care of us for Destin. Plus, I got sent on an all expense paid trip to Florida for the Grapefruit League Baseball Series, thanks to Toyota. Additionally, my kids also get some free toys this year and our family is regularly offered free tickets to events in Nashville, like Frozen on Ice. And all of this is simply because of this blog’s very healthy SEO.

#4 Handling SEO for a major university in the Nashville area:

I’ll keep the name and dollar amount confidential on this one, but I serve as the behind-the-scenes SEO independent contractor for a particular department. I handle their Twitter account, I’ve produced promotional videos for their YouTube channel, and I manage an ongoing blog series which features its employees in a more casual light, so that people in the department can learn more about one another; while increasing the university’s presence online. 

#5 Amazon Associates:

Anytime I place a link to Amazon for a product like this really cool Mama Bear t-shirt for moms, whether it’s in a description for one of my videos on either YouTube channel, or in one of my blog posts, I get a cut of the sale that is made. Even if the person doesn’t buy the actual product, as long as they buy something while they are browsing through other suggested items, I still get a cut of that sale. It’s Amazon’s way of thanking me for directing a new sale to them. In 2018, I made right over $1,000 from these links; even though I didn’t even start the program until February. See below.

I am a huge fan of the book Rich Dad, Poor Dad by Robert Kiyosaki. The book focuses on the importance of creating venues of passive income; making money while you sleep, which is especially what my YouTube videos and Amazon links do for me. The author explains that it’s not enough to become and remain debt-free or pay off mortgage your early, but also to start making side incomes (ideally passive ones) and then investing that money. He presents that formula as the way to graduate from the middle class. So far, it’s working for me. 

At this point, our family could move into one of those McMansion homes in the next neighborhood over; increasing our square footage by 50%. We could afford it, but we instead choose to keep our current lower overhead and send the extra income towards paying off our mortgage early, building our kids’ college fund, growing our retirement, and focusing on our financial investments through Charles Schwab. I could also pay cash for a brand-new vehicle, trading in my old 2004 Honda Element with 180,000 miles and a salvaged title; and still have thousands more in the bank and investments. But instead, there’s a sense of pride in knowing I’m living below my means; not simply within them. 

So while I don’t get much sleep at this stage in my life, I can at least known that I am constantly making money even when I do sleep.

I am Nick Shell- and I am the SEO Side Hustler. 

Our Family’s DESTINation Family Road Trip for Our 8 Year Old Son’s Birthday, in the 2019 Chevy Traverse AWD Premier

My wife and I gave our son a choice: Would you want to have your 8th birthday party here in Nashville with your friends? Or… would you choose to go on a road trip to Destin, Florida with your family for half a week?

IMG_4245_LI

Turns out, my son is a smart kid. Yeah, he chose the Florida road trip.

I admit: Being a daddy blogger has its perks- like Chevy loaning us a 2019 Traverse AWD Premier with a full tank of gas.

The very first time I worked with Chevy was 7 years ago when our family got to drive a Volt from Naples to Key West. That was also around the time Chevy sent me to Detroit with a bunch of other daddy bloggers to tour the facility where the Traverse is tested and built.

Seven years ago, my son was only one year old. Now he has a 2 and a half year old sister. Therefore, the Chevy Traverse is that much more relevant to our family. It just so happened that the main gift our son asked for was a new Kindle- and the Traverse came equipped with WiFi!

Perfect for a long road trip, for sure.

We totally appreciated all the cargo space, as we sort of overpacked by default, hauling not only swimming clothes along with winter clothes, but also our son’s birthday presents.

When we go on long road trips like this one (7 hours), the kids appreciate being in their own rows. Our daughter can fall asleep easier and our son gets to be in his own world. And up front, the parents actually get to have some uninterrupted conversations while SiriusXM’s Alt Nation plays in the background.

It’s always a gamble when staying in hotels overnight with a 2 and a half year old, but fortunately where we stayed at the Pelican Beach Resort, our daughter absolutely loved her “room”, as she called it: She occupied the bottom of the bunk beds which were built into the walls; each bed having it’s own TV.

Oh, and then there was the beach itself…

By the way, in case you didn’t catch it, the picture above is a play on words: Our last name is Shell and there are 4 of us!

Leading up to our son opening his birthday gifts, I hid a “gold bar” in the sand for him to find. However, he immediately figured out it was just a toy I planted there.

Here’s the video I made as it happened:

As for his birthday cake, we simply pressed the OnStar button and had the directions to Whole Foods sent to our GPS, and let our son pick out a gourmet cupcake for himself; meanwhile my wife and I shared one ourselves.

So this is what happens when as the parents, you decide that helping your child celebrate their birthday is more fun if you have a “DESTINation” road trip instead of a typical birthday party.

The right decision was definitely made here!

Thanks for reading my blog today. If you liked this story about our family’s recent road trip to Destin in the 2019 Chevy Traverse, stay tuned… I have a sequel blog post with more pictures and stories from our adventure!

Family Road Trip to Lost Worlds Adventures in Livermore, California (Featuring the 2018 Mitsubishi Outlander Sport) by Nick Shell

Sometimes as a parent, you end up having to settle for the back-up plan; or even the back-up plan of the back-up plan, but as long as you’re with the people you love, you just might have a great time anyway. You may even get more than you expected, in a good way!

That is exactly what happened last week while I was out in northern California with my family. My wife and I had planned a trip to the Santa Cruz boardwalk, where we had taken our son nearly 3 years ago.

But after learning from our experience the week before that our 2 year-old daughter was getting burned out on so much travel (after all, we had flown in from Tennessee), we decided to find a closer carnival destination; as Santa Cruz is nearly 2 and a half hours away from where we were staying with my mother-in-law in Walnut Grove.

It just so happened that there was a County Fair going on in Pleasanton, just about an hour and 20 minutes away; which would shave an hour or so off of our originally planned travel time.

That way, our kids could still get their fill of games and rides, like at the boardwalk in Santa Cruz. But after my wife bought the tickets to the County Fair on Groupon and we actually drove there, we learned that the fair didn’t actually open until Wednesday: We were there on Monday.

After getting a refund on our tickets online, my wife found a place called Lost Worlds Adventures. So we drove the 2018 Mitsubishi Outlander Sport just 6 miles down to the road to the neighboring town of Livermore.

Fate would have it, our family had just as much fun at Lost Worlds Adventures as we would have had at the Santa Cruz boardwalk, or the County Fair… if not more.

Not to mention, it was actually less expensive than both of those plans, as well!

Fortunately, the whole place was dinosaur themed. For a 7 and a year-old boy who’s currently very excited about seeing Jurassic World: Fallen Kingdom, that served as the perfect ambiance.

We started things off with a fun game of glow-in-the-dark miniature golf. I’m pretty sure our son won, though we weren’t keeping score.

Then we gave our son $20 to spend on games; in which points were earned to earn prizes at the end. I am amazed by how much we got for that amount of money.

Not only did our 2 year-old daughter enjoy playing the games for free on demo mode, as she didn’t know the difference anyway, she also got to help her brother roll the ball for the Milk Jug Toss and Skee-Ball.

However, our son had to explain to her, “Holly, you can’t just crawl up and drop the ball in…”

And speaking of our son Jack, he made out quite well as far as earning points for prizes. He stumbled upon a game called Big Bass Wheel Pro, where the concept was that the harder you pulled the lever down, the harder the wheel spun, and therefore the more points you earned.

But we realized pretty quickly that A) what value the spinner landed on was completely random, and B) the game seemed to just keep giving my son bonus spins for no reason. So in the likeness of pushing the button in the Swan station on the TV show LOST, my son and I starting taking turns pulling the lever, to keep the game going, and therefore, the points racking up.

So with the 2,240 points my son earned (most of which were from the same game), he was able to get his very first Care Bear, along with a couple of planes and balls and squishy toys. In addition to a pig whose eyes popped out when it is squeezed and some stickers, my daughter was very proud of her poop emoji purse and matching plush poop emoji key chain.

Yep, that’s what she chose, so we didn’t turn her down.

Yes, sometimes life is about the back-up plan of a back-up plan. And great times were had by all!

Have you read all 3 of my blog posts featuring my family’s road trip to Lake Tahoe in the 2018 Mitsubishi Outlander Sport? Here’s a table of contents just to be sure. Click on the title of the blog post you would like to see:

Family Reunion in Lodi, California 
Family Road Trip to Lost Worlds Adventures in Livermore, California
The Big 50 Foot Long Slide at Mission Hills Park in Pleasanton, California