Unless you’re a celebrity or a huge influencer, whether it be on Instagram, YouTube or other social media channels, to get free products to be sent to you by companies, you have to send them a cold email. For a lot of bloggers, doing this can be a little bit intimidating as most of them do not know how to get started, and not everyone has a background in sales, marketing, and corporate industry. Don’t worry though! Here are some tips to help you get started:
Do Some Research Before Sending Out That Email
For new bloggers, check and do some research first suggest VelSEOity. See if the company does send out free products even to new bloggers. You may also want to check for other blogs found within your niche – bloggers that cover the same topics as you do and try to look for patterns. Have you noticed a company or two that is found in most of those blogs? If so, they’re more likely to be receptive to sending out free products to bloggers. Check that company and look for products that are not getting a lot of reviews or are not represented well online. This is a great way to get started and even increase your chances of getting positive answers on your first try.
Contact Them Via Email
There’s no better way than to send your proposal but through the company’s email address. Based on your research, contact the company e-mail and the authorized person. When writing a proposal, make sure that you go straight to the point and cut out the fluff. When you’re contacting companies looking for products to review, make sure that you’re completely honest about your social media followings, traffic, engagement percentage as well as explain how you can help them. Never lie about these statistics as a simple search will be able to reveal if you’re telling the truth or if you’re making the numbers up. If you’re a small blog or a startup, there are still chances to get numerous partnerships as long as you’re true to your reviews and you’ve shown credibility to your audience.
Don’t Stop With E-Mails
If the company you’re eyeing for doesn’t have any e-mail address posted on their website, go for the extra mile and send them snail mail or fax. Not too many bloggers do this, and it will show your dedication as a blogger and would most likely be noticed by your target companies.
Keep The Companies Updated
As soon as you have closed with an agreement, do not stop there. Stay in contact with them and let them know about updates such as when you’ve received the product. Let them know once you’re reviewing the product, once it has been posted, and finally, with some results. It is your responsibility as a blogger to make sure that you keep the company informed – do not skip this part and make sure to take this seriously.