5 Reasons Why Men Born in 1981 are Unapologetically Obsessed with Making Money, Saving Money, and Investing Money: The Firstborns of the Millennial Generation are Financially Woke!

Exactly 20 years ago, just a couple weeks away from my high school graduation, my plan for a career was quite humble:

To become a school teacher, to marry a school teacher, and to live in a small house in my small hometown.

That’s all I wanted. I specifically didn’t care about money. For those of us born in 1981, the firstborns of the Millennial Generation, we were led to believe that “money isn’t everything” and that “all you need is love”.

But by the time I began my career, I saw the world in a different light. And I imagine many other men who were born in 1981 also experienced the same culture shock, and therefore, a rewiring of how we perceive money.

What makes us this way? I have compiled 5 reasons why men born in 1981 are so much more woke when it comes to personal finances. Consider this to be my comic book villain origin story:

1.      The average American man gets married at age 27; which for those of us born in 1981, coincided with the Financial Crisis of 2008. Needless to say, I got married just a few months before the recession hit.

2.      Most of us attended college compared to previous generations, which meant more competition in the work force in addition to starting out our careers with heavy student loans.

3.      We were told we would be the first generation to actually make less money than our own parents; who themselves didn’t necessarily need to graduate college like we did in order to be successful in our careers.

4.      It is common knowledge that there should be no expectations for my generation to actually get social security when we retire.

5.      Thanks to the Internet, we have so many opportunities to have multiple online side hustles; to add passive income in addition to our salaries from our full time jobs.

Both at my office as well as my online persona as a YouTuber, I am referred to as Slick Nick.

If you know me at all, you know I am a person who is unapologetically fixated on making money, saving money, and investing money:

In addition to my full time job at a Fortune 500 Company, I also handle my 5 online side hustles: running two YouTube channels, managing the SEO for a majority university here in Nashville, plus selling guest blog spots and planting Amazon links here on my website.

As opposed to the excess culture of the 1980s and 1990s as people went in debt to impress people they didn’t care about by buying McMansions and brand-new luxury cars, I am from a generation where the goal is to impress people by how much money we save and invest; not how much we spend.

I feel like men from my generation will be like those who survived the Great Depression. We will spend our lives finding ways to independently fund our own retirements; assuming there will be no social security left for us.

If we’re lucky, we’re wrong. But if we’re wrong, we just might be rich.

Income Tax Returns at H&R Block: So Relieved I Didn’t Owe Taxes on My 5 Side Hustles in 2018!

As I recently crowned myself “The SEO Side Hustler”, announcing that in 2018 I had 5 SEO-based side hustles that earned a minimum of $1,000 each, I knew that title would come with a potential downside:

This month when my wife and I would file our taxes for last year’s income, instead of getting money back from the IRS as we have every single year we’ve been married, it would be a very real possibility we could actually owe several thousand dollars instead of receiving that as a return.

When I said that I had 5 side hustles last year that earned a minimum of $1,000 each, the thing is…

For some of those side hustles, it was a bit more than a thousand dollars… or even a lot more.

I had never made that much in side income before. It was never an issue or a concern for the years prior.

The problem is that my superhero power of finding random ways to make money from my SEO skills didn’t mean that I automatically knew anything about being prepared for the taxes I would owe on that money.

It was a bit intense last Saturday morning, walking into H&R Block, knowing that in just an hour, we would know our fate; for better or worse.

Forty-five minutes into our consultation, it was looking as if we were going to owe about a thousand dollars; which wouldn’t have been awful.

But fortunately, and I would even say miraculously, our H&R Block representative found a couple more items that had not been considered yet as tax write-offs; like how I mainly use my phone for managing my side hustles, and the fact I have a room in my house dedicated exclusively to my side hustles, serving as my office.

Plus, our H&R Block representative helped us get set up on a system where we are now able to easily pay back 25% of my side income earnings in advance each quarter, so that there’s no reason for anxiety in paying those taxes next February.

At the 55 minute mark into our hour-long consultation, it was confirmed: Even after the consultation fee for H&R Block, we would still get a few hundred dollars back!

Our sense of relief was actually greater than our sense of celebration.

And it was perfect timing, as that money would ultimately end up covering our “24 hour parent staycation” that began the moment we left the moment we drove out of the H&R Block parking lot.

Stay tuned for that…

Affording a New Home: How Much of Your Monthly Income Should Go Towards Your Mortgage? 28%? 25%? Less Than 20%?

If your family is currently considering buying a new home, one of the biggest questions should be this:

“What percentage of our household monthly take-home income should go towards our mortgage payment?”

If you depend on the unanimous results of a Google search, the answer is 28%.

If you put your faith in the results of a lender or a mortgage calculator found on the website of a new home development, you may be pleasantly surprised to see how big and nice of a home you can “afford” based on your household monthly income.

However, Dave Ramsey teaches no more than 25% of your household take-home income; in an effort to prevent becoming “house poor”; where you could afford to pay your monthly mortgage but could not live a comfortable lifestyle.

After meeting a 2nd time with our Associate Financial Consultant, Christina Tumbleson at Charles Schwab, where my wife and I recently starting investing our money, we learned that we are spending around 13% of our monthly take-home income on our monthly mortgage.

However, that number was based on the total of both of our full-time salary positions. That does not account for the monthly income I make from my 5 side hustles; for example, I made $531 last month from my two YouTube channels alone.

When we consider all my side hustle income, we can easily yet conservatively count on another 1%.

Therefore, at around 12%, we are fortunately spending a little less than half of the conservative 25% of take-home income Dave Ramsey suggests.

While it is undeniable that at age 37, my wife and I are at solid places in our careers and are being paid accordingly, we also have no other debts other than our home. I have been driving the same 2004 Honda Element for over 13 years now. Not to mention, I spend literally all my free time on my 5 side hustles; which provides passive streams income for our family.

But perhaps most important is the fact our 1900 square feet, 4 bedroom, 2 car garage home is still much more humble than it needs to be, according to popular American dream standards.

The main take-away is this: We choose to live way below our means.

If we wanted to sell our current home, we could pocket an easy $50,000 and then “upgrade” to a half a million dollar home. I could even trade in my old Honda Element for a new Toyota Tacoma.

We could “afford” to do that.

But if I am going to impress anyone by my finances, it’s not going to by how much I spend, but instead, how amazingly little.

So I Guess I’ve Always Been a Side Hustler; Being a “Gum Dealer” in High School and Running a Convenience Store from My College Dorm Room

Looking back, I realize now that I’ve actually always been a side hustler; even in high school and college. Earlier today, I published an article declaring that my 5 SEO side hustles all made me a minimum of $1,000 each in 2018. But that mentality has been a part of me, undeniably, since at least when I was a teenager in high school. (See picture above.)

Here on the first day of 2019, I am learning a little bit more about myself. The fact that I have 5 side hustles as a 37 year-old man makes perfect sense, considering my scheming ways back to when I was a teenager.

When I started high school, I couldn’t help that notice that chewing gum was high in demand in the halls of my high school. It just so happened that it was weekly tradition that I would accompany my mom in buying groceries. I noticed that I could buy a multi-pack of Wrigley’s gum at nearly a wholesale price for $1.25; which contained 10 packs of gum (each of which contained 5 sticks of gum), then I could sell each pack for just a quarter. By the time I sold the 10 packs, when I could easily do in a 10 minute break, I had made $2.50. In other words, I was making 100% profit!

It didn’t took long before I became known as “the gum dealer.”

This was great for me. I got to social with all the different groups of friends, and met new ones, by offering them the best deal on chewing gum during each of our two breaks each day during high school.

It was also during high school that I began making my own videos, on VHS. Not only did I direct a horror movie, called “Frosty Bites”…

But I also filmed hair videos, too…

In case you missed it, I made over $4,000 in 2018 from my most popular YouTube channel and its Amazon links, which focuses on men’s hair and beards. And that’s not counting my 2nd YouTube channel, as well. This is not a coincidence.

Then when I moved into my college dorm, Dorm 15 at Liberty University, I took my gum dealer experience and opened up my own convenience store, using two micro fridges, and buying all my products for wholesale price at WalMart.

I sold soda, Little Debbie snack cakes, Ramen noodles, Hot Pockets, and frozen burritos. I even let my customers heat up their food in my microwave, so they could hang out with me while their food was preparing. I appropriately named my store, The Freshman 15.

Those profits went to financing my mission trips to Thailand in the summers of 2003 and 2004, where I was a 4th grade teacher specializing in ESL…

then teaching conversation English to high school students and adults.

Some things just never change. I am and always have been a side hustler. This is simply part of my identity.

My 5 SEO Side Hustles, Which All Made Me a Minimum of $1,000 Each in 2018; Creating Passive Income

What is SEO? It’s search engine optimization. SEO is knowing how to cater to the free market of the Internet by publishing articles, links, videos, and social media messages, based on what people are already searching for. It’s behind-the-scenes marketing knowledge and skills that allow people like me to make money on the side by helping other people grow their brand name online; as well as my own.

I remember back in high school (my 20th high school reunion is coming up this summer!) when I was planning my proposed future career: I wasn’t that inspired by the thought of making money, but instead, just to be “happy”. But several years later, having entered the work force with thousands of dollars of debt from college loans, then getting married a few years later during the Financial Crisis of 2008, I think it sort of scarred me. Or at least it rewired my brain in regards to how I perceive finances:

Use your time, energy, and talents to control money before it controls you, by default.

That serves as my SEO Side Hustler backstory. It explains why one of my superpowers is the ability and the drive to be constantly making money on the side; no matter how great my actual full time job. I’m sure there’s some psychology in there, that having felt helpless and hopeless with finances in my late 20s and early 30s, I now feel the need to reverse my role with money and instead be in complete control of my finances. I have basically adopted my Italian grandfather’s mindset, as he lived through the Great Depression as a 1st generation Italian-American in an orphanage; and was one of the most financial conservative men I knew. 

What are my hobbies, besides hanging out with my wife and kids? The answer: My 5 side jobs. 

My brain interprets these SEO side hustles as (mandatory) fun. Last year, in addition to my well-paying full-time job in HR at a Fortune 500 company in Franklin, Tennessee (though my wife actually makes more than me at her full-time job), I made thousands of dollars on the side by basically goofing off on the Internet after my wife and kids fell asleep each night. Granted, I don’t get a lot of sleep myself, except on Saturday mornings when my wife gets up at 6:00 AM with kids and lets me sleep in around 8:00 AM! 

Here’s how I made thousands of dollars, on the side through passive income, in 2018 by utilizing my knowledge and skill set of SEO; and plan to make even more in 2019…

#1 My 1st YouTube Channel:

Named after myself, Nick Shell is a YouTube channel with over 6,200 subscribers. I serve as a mentor who helps young men find their own masculine identity and confidence, despite their perception that early male pattern baldness takes away their value as men.

Thanks to the ads that play before each video, I made nearly $3,000 in 2018 from this channel; see below. It also helps that for 3 months straight in 2018, I kept shaving my head, which made me a lot of money as I have since then been able to casually yet effectively sell the electric clippers I used to do it, through the use of Amazon links. (More on that in a minute.)

#2 My 2nd YouTube Channel:

Named after this blog itself, Family Friendly Daddy Blog currently has over 1,500 subscribers. I named it after my blog, as a way of extending my brand name online. On this 2nd YouTube channel, I mainly talk about DNA test results and cultural perceptions of society. Some of my most popular videos are where I feature vehicles that car companies send me because of my blog. (More on that in a minute.) I have learned that producing nearly 3 videos per day, on each channel, grows my audience more than producing fewer, yet higher quality videos.

Quantity over quality is my formula. Even though I have the skill set to make polished, edited videos with music and words that pop up on the screen, I’ve learned that I earn more revenue from the dozen videos I can make in the same amount of time it would take to make one high-quality video.

#3 My website, Family Friendly Daddy Blog:

Yep, you’re on it right now. I created this website over 9 years ago and have regularly maintained it with new posts. (If nothing else, I publish 2 new posts every Thursday: A letter to each of my children, which I have been doing since my wife announced her pregnancy for them both, accordingly.) That’s one of the reasons it has such strong SEO; making it very easy to find when people Google nearly anything. My blog is a dragnet for search terms.

The name of this blog itself, while it may sound a bit corny, was something I strategically created for the purpose of SEO. Therefore, on a daily basis, I have requests from 3rd parties requesting to be featured as a guest blogger on my site, to boost their own website’s SEO. For the right price, I say yes. From these fees alone, I cleared well over $1,000 in 2018.

That’s not including the free vehicles my family was loaned, complete with a free tank of gas, for our family vacations: Mitsubishi sponsored our trip to Sacramento, Mazda sponsored us for Lake Tahoe, and Chevy took care of us for Destin. Plus, I got sent on an all expense paid trip to Florida for the Grapefruit League Baseball Series, thanks to Toyota. Additionally, my kids also get some free toys this year and our family is regularly offered free tickets to events in Nashville, like Frozen on Ice. And all of this is simply because of this blog’s very healthy SEO.

#4 Handling SEO for a major university in the Nashville area:

I’ll keep the name and dollar amount confidential on this one, but I serve as the behind-the-scenes SEO independent contractor for a particular department. I handle their Twitter account, I’ve produced promotional videos for their YouTube channel, and I manage an ongoing blog series which features its employees in a more casual light, so that people in the department can learn more about one another; while increasing the university’s presence online. 

#5 Amazon Associates:

Anytime I place a link to Amazon for a product like this really cool Mama Bear t-shirt for moms, whether it’s in a description for one of my videos on either YouTube channel, or in one of my blog posts, I get a cut of the sale that is made. Even if the person doesn’t buy the actual product, as long as they buy something while they are browsing through other suggested items, I still get a cut of that sale. It’s Amazon’s way of thanking me for directing a new sale to them. In 2018, I made right over $1,000 from these links; even though I didn’t even start the program until February. See below.

I am a huge fan of the book Rich Dad, Poor Dad by Robert Kiyosaki. The book focuses on the importance of creating venues of passive income; making money while you sleep, which is especially what my YouTube videos and Amazon links do for me. The author explains that it’s not enough to become and remain debt-free or pay off mortgage your early, but also to start making side incomes (ideally passive ones) and then investing that money. He presents that formula as the way to graduate from the middle class. So far, it’s working for me. 

At this point, our family could move into one of those McMansion homes in the next neighborhood over; increasing our square footage by 50%. We could afford it, but we instead choose to keep our current lower overhead and send the extra income towards paying off our mortgage early, building our kids’ college fund, growing our retirement, and focusing on our financial investments through Charles Schwab. I could also pay cash for a brand-new vehicle, trading in my old 2004 Honda Element with 180,000 miles and a salvaged title; and still have thousands more in the bank and investments. But instead, there’s a sense of pride in knowing I’m living below my means; not simply within them. 

So while I don’t get much sleep at this stage in my life, I can at least known that I am constantly making money even when I do sleep.

I am Nick Shell- and I am the SEO Side Hustler.