My 5 SEO Side Hustles, Which All Made Me a Minimum of $1,000 Each in 2018; Creating Passive Income

What is SEO? It’s search engine optimization. SEO is knowing how to cater to the free market of the Internet by publishing articles, links, videos, and social media messages, based on what people are already searching for. It’s behind-the-scenes marketing knowledge and skills that allow people like me to make money on the side by helping other people grow their brand name online; as well as my own.

I remember back in high school (my 20th high school reunion is coming up this summer!) when I was planning my proposed future career: I wasn’t that inspired by the thought of making money, but instead, just to be “happy”. But several years later, having entered the work force with thousands of dollars of debt from college loans, then getting married a few years later during the Financial Crisis of 2008, I think it sort of scarred me. Or at least it rewired my brain in regards to how I perceive finances:

Use your time, energy, and talents to control money before it controls you, by default.

That serves as my SEO Side Hustler backstory. It explains why one of my superpowers is the ability and the drive to be constantly making money on the side; no matter how great my actual full time job. I’m sure there’s some psychology in there, that having felt helpless and hopeless with finances in my late 20s and early 30s, I now feel the need to reverse my role with money and instead be in complete control of my finances. I have basically adopted my Italian grandfather’s mindset, as he lived through the Great Depression as a 1st generation Italian-American in an orphanage; and was one of the most financial conservative men I knew. 

What are my hobbies, besides hanging out with my wife and kids? The answer: My 5 side jobs. 

My brain interprets these SEO side hustles as (mandatory) fun. Last year, in addition to my well-paying full-time job in HR at a Fortune 500 company in Franklin, Tennessee (though my wife actually makes more than me at her full-time job), I made thousands of dollars on the side by basically goofing off on the Internet after my wife and kids fell asleep each night. Granted, I don’t get a lot of sleep myself, except on Saturday mornings when my wife gets up at 6:00 AM with kids and lets me sleep in around 8:00 AM! 

Here’s how I made thousands of dollars, on the side through passive income, in 2018 by utilizing my knowledge and skill set of SEO; and plan to make even more in 2019…

#1 My 1st YouTube Channel:

Named after myself, Nick Shell is a YouTube channel with over 6,200 subscribers. I serve as a mentor who helps young men find their own masculine identity and confidence, despite their perception that early male pattern baldness takes away their value as men.

Thanks to the ads that play before each video, I made nearly $3,000 in 2018 from this channel; see below. It also helps that for 3 months straight in 2018, I kept shaving my head, which made me a lot of money as I have since then been able to casually yet effectively sell the electric clippers I used to do it, through the use of Amazon links. (More on that in a minute.)

#2 My 2nd YouTube Channel:

Named after this blog itself, Family Friendly Daddy Blog currently has over 1,500 subscribers. I named it after my blog, as a way of extending my brand name online. On this 2nd YouTube channel, I mainly talk about DNA test results and cultural perceptions of society. Some of my most popular videos are where I feature vehicles that car companies send me because of my blog. (More on that in a minute.) I have learned that producing nearly 3 videos per day, on each channel, grows my audience more than producing fewer, yet higher quality videos.

Quantity over quality is my formula. Even though I have the skill set to make polished, edited videos with music and words that pop up on the screen, I’ve learned that I earn more revenue from the dozen videos I can make in the same amount of time it would take to make one high-quality video.

#3 My website, Family Friendly Daddy Blog:

Yep, you’re on it right now. I created this website over 9 years ago and have regularly maintained it with new posts. (If nothing else, I publish 2 new posts every Thursday: A letter to each of my children, which I have been doing since my wife announced her pregnancy for them both, accordingly.) That’s one of the reasons it has such strong SEO; making it very easy to find when people Google nearly anything. My blog is a dragnet for search terms.

The name of this blog itself, while it may sound a bit corny, was something I strategically created for the purpose of SEO. Therefore, on a daily basis, I have requests from 3rd parties requesting to be featured as a guest blogger on my site, to boost their own website’s SEO. For the right price, I say yes. From these fees alone, I cleared well over $1,000 in 2018.

That’s not including the free vehicles my family was loaned, complete with a free tank of gas, for our family vacations: Mitsubishi sponsored our trip to Sacramento, Mazda sponsored us for Lake Tahoe, and Chevy took care of us for Destin. Plus, I got sent on an all expense paid trip to Florida for the Grapefruit League Baseball Series, thanks to Toyota. Additionally, my kids also get some free toys this year and our family is regularly offered free tickets to events in Nashville, like Frozen on Ice. And all of this is simply because of this blog’s very healthy SEO.

#4 Handling SEO for a major university in the Nashville area:

I’ll keep the name and dollar amount confidential on this one, but I serve as the behind-the-scenes SEO independent contractor for a particular department. I handle their Twitter account, I’ve produced promotional videos for their YouTube channel, and I manage an ongoing blog series which features its employees in a more casual light, so that people in the department can learn more about one another; while increasing the university’s presence online. 

#5 Amazon Associates:

Anytime I place a link to Amazon for a product like this really cool Mama Bear t-shirt for moms, whether it’s in a description for one of my videos on either YouTube channel, or in one of my blog posts, I get a cut of the sale that is made. Even if the person doesn’t buy the actual product, as long as they buy something while they are browsing through other suggested items, I still get a cut of that sale. It’s Amazon’s way of thanking me for directing a new sale to them. In 2018, I made right over $1,000 from these links; even though I didn’t even start the program until February. See below.

I am a huge fan of the book Rich Dad, Poor Dad by Robert Kiyosaki. The book focuses on the importance of creating venues of passive income; making money while you sleep, which is especially what my YouTube videos and Amazon links do for me. The author explains that it’s not enough to become and remain debt-free or pay off mortgage your early, but also to start making side incomes (ideally passive ones) and then investing that money. He presents that formula as the way to graduate from the middle class. So far, it’s working for me. 

At this point, our family could move into one of those McMansion homes in the next neighborhood over; increasing our square footage by 50%. We could afford it, but we instead choose to keep our current lower overhead and send the extra income towards paying off our mortgage early, building our kids’ college fund, growing our retirement, and focusing on our financial investments through Charles Schwab. I could also pay cash for a brand-new vehicle, trading in my old 2004 Honda Element with 180,000 miles and a salvaged title; and still have thousands more in the bank and investments. But instead, there’s a sense of pride in knowing I’m living below my means; not simply within them. 

So while I don’t get much sleep at this stage in my life, I can at least known that I am constantly making money even when I do sleep.

I am Nick Shell- and I am the SEO Side Hustler. 

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Social Media Kit for Family Friendly Daddy Blog by Nick Shell

Here on Family Friendly Daddy Blog, I am in a very special niche that allows me to be easily visible from an SEO perspective.

As far as numbers that marketers would be interested in, here is the mid-March 2018 update. Just click on each link to go directly to each account.

Facebook Fan Page for This Blog: 1,110

Personal Facebook Page: 1,328

Twitter: 749

Instagram: 342

Blog YouTube Channel Subscribers: 667

Personal YouTube Channel Subscribers: 3,539

Blog Subscribers: 710

Average monthly: 14,000 views

Average daily: 500 views

While my numbers may not seem amazing, I have learned over the years, that ultimately, companies continue to reach out to me, on their end, to receive publicity from me anyway.

Again, it’s because I am in a niche, with a blog that’s updated weekly and has been around for nearly a decade. People find my blog very easily and very accidentally. That’s why marketers like me enough to reach out to me.

Here are a few examples of companies who reached out to me for publicity on my site:

Lexus (This is one of several examples where they sent a vehicle from Atlanta, to my home in Nashville, for a week, complete with a full tank of gas; so that I would model it with my family.)

Toyota (In addition to also sending me dozens of vehicles over the years, as Lexus has, Toyota recently flew me down to Florida for an all expense-paid road trip to drive their newest model cars to see the MLB Grapefruit League tournament.)

James Avery Artisan Jewelry (They paid me to feature their Valentine’s collection, in addition to giving my wife a gift card to buy their jewelry.)

Additionally, I am bombarded on a weekly basis by fellow bloggers who request to do a “guest blog post” on my site; to boost their own SEO. This happens so often, I had to create a page here on my blog, explaining I now have to charge for that service.

So for me, I am comfortable knowing my numbers aren’t the biggest, but that I am relevant enough as a daddy blogger, that well-known, reputable companies reach out to me, to serve as a social media influencer for them.

If you are interested in working with me, you can contact me at this email address:

nickshell1983@hotmail.com

Dear Holly: Nonna’s Visit While I Was Away in Florida

1 year, 10 months.

Dear Holly,

Last week while I was driving across the state of Florida for the Toyota Grand Slam event, Papa brought Nonna here to take care of you during the day while Mommy was at work.

Now that I work from home on my own schedule as a freelance social media specialist, it’s much easier for me to be able to travel on press events; as long as Nonna can take my place during the day.

So while I was out promoting Toyota, you got to have a lot of fun with Nonna. She sent me plenty of pictures throughout the week so I could catch up on what you were into.

Perhaps the biggest accomplishment last week while Nonna was in town was that, for the first time, you ate noodles! You saw Nonna go to the pantry to get some Ramen noodles for lunch.

That’s when you explained to her, “Daddy eat.”

Nonna made you some for lunch, and as these pictures illustrate, you enjoyed your noodles. Good to know!

I appreciate how Nonna had you pose for some pictures for me while I was away. My favorite shot is when you were standing by the stairs. You held on to the sides of your clothes and leaned backwards, with the cutest look on your face.

This picture meant so much to me that I made it my wallpaper on my phone. It really shows your personality, as that was your response to choosing a pose for a picture that you knew I would like.

You read my mind!

While I definitely enjoyed my trip to Florida, I obviously was very happy to come home and see you again. You enjoyed helping me unpack on the Toyota souvenirs I brought back.

You especially liked the cup with the carabiner lid. These days you’re definitely at that developmental stage where you can easily spend 30 minutes in a loop, as you get lost in figuring out how a basic object can be manipulated.

So I truly believe had I actually spent money on real souvenirs, it wouldn’t have been quite as cool as the swag I brought home.

You were well taken care of while I was gone.

Love,

Daddy

Dear Jack: You Were the Man of the House While I Was Gone in Florida

7 years, 3 months.

Dear Jack,

I just now realized that while I was in Florida working on promoting Toyota, you were the man of the house back home in Tennessee. Granted, you were school most of the time, as it was Monday through Thursday that I was gone; but still, you were only male at the house with Mommy, Nonna, and your sister.

As usual, you did a great job taking care of your sister while I was gone. You let her borrow your Monkey, named Bobby. I know that meant a lot to her.

You also decided to sharpen up your skateboarding skills in the driveway; which I am very proud to see.

Fortunately, my plane landed back in Nashville just in time for me to make it home in time to see your 1st grade musical. Though it could have been a coincidence, it’s possible you were placed right in the middle of the stage because you knew the songs and motions so well.

Once we got back to the house, it was nearly like Christmas as I let you and your sister open your presents, I mean, unpack my Toyota swag.

While I’m sure I’ll be breaking in my personalized Braves’ jersey with our last name Shell on the back, eventually it will be yours; once it fits you well enough to at least become a shirt for you to sleep in.

I also especially thought of you for what I call the “accordion” cup, that stretches out if you want to fill it with more snacks.

It’s funny for me to take a moment to consider how somewhat unusual it is for you to be accustomed to me going on these “business trips” and bringing you back swag souvenirs. But it’s not like I sell insurance or medical supplies. I simply am a daddy blogger.

I don’t suppose most of your friends can relate to having a Toyota beach towel or a stick of Toyota chap stick. Oh well, you do!

Love,

Daddy

My 2018 MLB Spring Training Grapefruit League Toyota Florida Road Trip: From Cape Coral to Manalapan in the 2018 Toyota Camry (Part 3 of 3)

While I obviously loved the entire Toyota Grand Slam Road Trip across Florida last week, I have to say that my final day of the tour stood out as my favorite.

For me, there was much intrigue surrounding the 2018 Toyota C-HR; a new vehicle which I had yet to see in person until last week at the event.

On the first day when we were presented with the vehicles, I was immediately drawn to the aqua (radiant green) colored SUV with the white top. As I began walking around it, taking pictures, I realized this was Toyota’s new SUV.

The C-HR, which stands for “compact high rider” (but is also understandably identified as a “cross hatch run”), ultimately became known to me as the “High Roller”. At least, that’s the name several of us automotive writers referred to it as.

As I am regularly loaned vehicles here on my blog throughout the year, I especially look forward to being able to travel in the C-HR with my family. I can already imagine how cool my 7 year-old son will think it is.

Day 3 started off great with the “choose your Toyota and your driving partner for the day” part, where I was instantly invited by Chris Chin to team up with him in the maroon (ruby flare) C-HR. Toyota had provided two C-HRs to help ensure each of us writers had a chance to spend at least half of the day driving one.

Something I learned about myself during the Toyota Grand Slam event was just what a niche my blog is: I am a daddy blogger who happens to write about cars a lot, as my family takes a lot of road trips. Therefore, when I feature new vehicles on my blog, I focus a lot on how much backseat space there is with two child car seats; and also, how much 3rd row seat space there is if an adult sits back there.

In other words, I write about being a parent first and foremost, and therefore, about cars on the side. In contrast, my driving partner Chris Chin (along all the other guys on the trip) are true automotive writers. That’s their main focus.

So as we were driving across the more uninhabited parts of Florida, and we made our way from Cape Coral to Port St. Lucie to see the Yankees play the Mets, he was talking about all kinds of technical stuff that I could barely follow him on; meanwhile, I was just thinking:

“This sure is fun. I like being in the C-HR. I can’t wait for my family to ride in it with me. I wonder where we’ll drive in it? Maybe North Carolina like when we drove the Sienna last fall? Or to Kentucky when we drove the 4Runner last spring?”

My thoughts were interrupted when Chris and I couldn’t help but notice that we were driving down a road surrounded by orange groves on both sides of it. With both of us being focusing heavily on photography in our writing, we decided it would be a sin not to pull over the C-HR for a perfect photo op.

We weren’t breaking any rules. This was a public road with no “private property” or “no trespassing” signs anywhere; no fences or gates.

And we were right: It made for some really cool pictures of the C-HR, in the midst of the orange grove. I particularly focused on some shots of the wheels in the sandy dirt. I felt those pictures really helped match the fun character of the C-HR.

But then, after Chris and I had captured all the shots we needed, we loaded back in the C-HR to continue on our way back on the route. He started the ignition and pushed the gas pedal, but all we heard or felt were the tires spinning.

It took me back to my childhood in the 1980s, when cartoons and movies were constantly warning and preparing me for the inevitable danger of quicksand as an adult.

Chris continued revving the engine and attempting to maneuver us out of the sand and back on the dirt road. It helped that he is truly a professional driver who tests out cars’ power for a living.

Just as I was thinking how I probably needed to get out of the vehicle and help push, the tires made their way onto the dirt road again; as there was barely a distinction between the sand on the dirt in the first place.

It wasn’t much longer until we made our way to Lake Placid, where we stopped for lunch at the Good News Juice and Smoothie Cafe; which conveniently for me on the week of my 5th anniversary of being a vegan, happened to be a vegan-friendly cafe.

Once we arrived in Port St. Lucie, I was definitely in the mood to watch a baseball game. The fact that it happened to be the Yankees playing the Mets made things that much more exciting. It was nothing short of hilarious to hear the zany banter between opposing fans during the entire game.

Plus, it was nice that we had such good seats, right behind the action, and out of the sun. By this 3rd game, I had realized how much I truly enjoy watching baseball. It’s a different mode of thinking; so much different than basketball or football or hockey.

It had been a wonderful action-packed week, but it was time for everything to come to a close. That night all of us guys had a classy Mediterranean feast at Temple Orange, the restaurant there at the Eau Palm Beach Resort in Manalapan where we were staying the final night.

Our server couldn’t help but notice our Toyota name tags, and so he decided to incorporate the Toyota logo into our dessert play. That was so cool.

After a perfect day though, I knew I needed to head back to my room, since I had to leave the hotel at 5:00 AM to catch my flight.

My hotel room was amazing. My balcony faced the ocean. I would love to go back there some day with my wife.

As if I needed to point out the obvious, it was honor to be asked to join the Toyota Grand Slam road trip. Selfishly, it makes me feel good to know that my blog’s SEO is healthy enough to qualify as a social media influencer, to this degree.

I had so much fun. I met great people. And I got to experience an exciting week of adventure and entertainment.

So yeah, my calendar is already marked for next year!

To read all 3 parts of My 2018 MLB Spring Training Grapefruit League Toyota Florida Road Trip series, just click on the link below for the ones you haven’t read yet:

An Awesome Dad Vacation (Part 1 of 3)
From Orlando to Fort Myers in the 2018 Toyota Camry (Part 2 of 3)
From Cape Coral to Manalapan in the 2018 Toyota Camry (Part 3 of 3)

 

 

My 2018 MLB Spring Training Grapefruit League Toyota Grand Slam Road Trip: From Orlando to Fort Myers in the 2018 Toyota Camry (Part 2 of 3)

After waking up at Loews Portofino Bay at Universal Studios, I began the 2nd day of my road trip across Florida by rushing downstairs to call dibs on the Toyota I would be driving that day.

It was the 2018 Toyota Camry that had drawn my attention. Not only is it a sporty (and fast) looking car, but I’m a sucker for red interior. As I began loading up my gear, I realized I wouldn’t even need to find and choose a driving partner for the day, as I noticed someone else’s gear was already loaded up.

Of the 8 of us automotive writers there for the event and 5 vehicles to choose from, my driving partner and I found each other simply by the process of choosing the car first.

Ray Logan, of 50Bold.com, had also chosen the Camry, and therefore, he had chosen me as well. It was no surprise that Ray and I hit it off quite easily.

Our mission was to take the Camry from Orlando to Fort Myers, where we would be watching the Orioles play the Twins at Hammond Stadium.

The midpoint stop on our journey was a vegan shop in Sarasota called CROP (which now that I am looking closely at their sign, stand for “coldpressed, raw, organic, produce”).

Of all days to be introduced to this wondrous place, it just happened to be my 5th anniversary of being a vegan. So as you can imagine, the owner was truly able to celebrate with me.

I explained to him how I have been free of dyshidrotic eczema, constant sinus pressure, and pet allergies for the past 5 years in which I have not consumed any meat, eggs, or dairy. While he was obviously happy to hear this, he wasn’t surprised, as he also personally believes in the power of plants alone.

It was such a thrill for me to be able to stock up on all kinds of manly vegan goodies for the 2nd half of the road trip. I enjoyed a HeartBeet Burger, a peanut butter and banana smoothie, chia coconut pudding, and some delectable vegan chocolates.

Yeah, I may have went overboard, and but hey… what a fun way to celebrate 5 years being healed of eczema (thanks to my vegan lifestyle) than to stock up at Crop!

By the time Ray and I made it to the game, food was no longer on my mind. But having gotten a little too much sun from the game the day before, we decided to hang up in the shade up at the top of the stadium; enjoying the game from a nearly aerial view.

After a good time at the game, we made our way to The Westin Cape Coral Resort at Marina Village. I loved how right there at the balcony near my bed, I had a nice view of yachts on the water. It made me think of the 1983 Jimmy Buffett song, “One Particular Harbor”.

I admit though, I felt kind of guilty not being able to share this amazing hotel experience while my wife was back home with the kids. Either way, I slept like a rock.

And I would need every minute of that solid sleep for the adventure ahead the next day in the Toyota C-HR, with a new driving partner.

This was an action packed road trip, for sure.

Work hard while playing hard. That was my theme.

To read all 3 parts of My 2018 MLB Spring Training Grapefruit League Toyota Florida Road Trip series, just click on the link below for the ones you haven’t read yet:

An Awesome Dad Vacation (Part 1 of 3)
From Orlando to Fort Myers in the 2018 Toyota Camry (Part 2 of 3)
From Cape Coral to Manalapan in the 2018 Toyota Camry (Part 3 of 3)

My 2018 MLB Spring Training Grapefruit League Toyota Grand Slam Road Trip: An Awesome Dad Vacation (Part 1 of 3)

Yes, it’s true that just two weeks ago I made my big TV debut on The Lifetime Network. But a few weeks before I obtained my 15 minutes of fame, Toyota had already reached out to me and invited me to join them on a road trip across Florida; to be part of the 2018 Major League Baseball Spring Training Grapefruit League tour.

Now that I work from home as a freelance writer and social media specialist, I didn’t even have to ask to time off; like I used to when I worked in an office. Instead, I just had to (quite easily) convince my mom to take care of the kids for a week. And as for my wife, she was more than happy to let me go out for a 4 day road trip with a bunch of other guys who also write about cars for a living. She was all for it!

Toyota made it clear in the invite that they would be taking care of everything: My flight to and from Florida, all my meals, all my hotel stays, all my entertainment; and of course, brand new Toyotas to drive from Orlando to Fort Myers to Port St. Lucie. So yeah, as you can imagine, it was an awesome trip!

It was a welcome culture shock, as a stay-at-home dad who works from home, to enjoy the finest hotels (like Loews Portofino Bay at Universal Studios featured in many of these pictures), restaurants, and entertainment; while driving brand-new cars and meeting other guys who were a lot like me.

The vehicles I had access to included the blue (and also a maroon) C-HR, the silver Camry, the red Corolla, and the newly redesigned white Prius.

Over the course of three days of driving, we saw three baseball games:

The Pirates vs. The Braves at Champion Station in Orlando on March 5th

The Orioles vs. The Twins at Hammond Stadium in Fort Myers on March 6th

The Yankees vs. The Mets at First Data Field in Port St. Lucie on March 7th

The folks at Toyota even had a special Atlanta Braves jersey with my name on it, for me to wear to the Braves’ game. In fact, when the whole trip was over and I got back to Nashville, I had a Toyota backpack stuffed full of Toyota swag.

So as you imagine, there was no need for me to buy any souvenirs for my kids. I simply brought home all the Toyota goodies and my kids basically thought it was Christmas!

This is just my 1st of 3 posts about my amazing experience. Stay tuned for the 2nd, when I share about my day of driving the 2018 Toyota Camry, and the 3rd, featuring my experience in the 2018 Toyota C-HR.

I love being a daddy blogger!

To read all 3 parts of My 2018 MLB Spring Training Grapefruit League Toyota Florida Road Trip series, just click on the link below for the ones you haven’t read yet:

An Awesome Dad Vacation (Part 1 of 3)
From Orlando to Fort Myers in the 2018 Toyota Camry (Part 2 of 3)
From Cape Coral to Manalapan in the 2018 Toyota Camry (Part 3 of 3)