SEO Starter Kit: 5 Free Tips to Build Your Company’s Presence Online Without Having to Hire Someone to Do It for You

You just Googled something like, “SEO tips for my company”.The fact that you ended up here on my website, compared to some other random site you never heard of, should serve as an immediate confirmation that I must know at least a little about what I’m talking about; even if you have no idea who I am. It was neither fate nor an accident. It was SEO.

Of all the articles that exist on the topic, mine is the one that showed up high enough in your Google search and it was one that you yourself decided to click on.

That wasn’t coincidence. And I spent no money to make that happen. I just wrote an article with good SEO: search engine optimization.

And you want some of what I got. I want to help and I know how important this is to your business.

So let’s make that happen. I will provide you with this complimentary “SEO starter kit”, which is the proven thesis of my success so far:

  1. Begin publishing a minimum of 3 WordPress blog posts per week, between 300 to 500 words each. Publicize each one on your Facebook fan page, your personal Facebook page, Twitter, and LinkedIn. These serve as free advertisements to build your brand and your site.  (However, do not pay to publicize the posts on Facebook; as they recently changed their algorithm to where now, it’s just throwing money away.)
  2. Be sure each blog post contains a minimum of 3 photos; ideally in the form of a collage. (I use Fotor.com.)
  3. Make sure the titles of your blog posts are long and wordy, as the title itself is all many people really read anyway, but at least it counts as a visitor on your site when they click; which strengthens your SEO.
  4. Find websites that already have good SEO that are willing to allow you to do a “guest blog post” on your company (which is very difficult), that will place a link to your website in their post. This is such a hot commodity that I am currently able to charge $100 for this service alone.) Here is an example, which will take you to the website of Stackhouse.life, which is a tiny house company. 
  5. Create a YouTube channel in which you publish no less than 3 videos per week. Most of the content will be you answering questions that people are already searching on subjects related to your business.

My message to you is this: SEO isn’t necessarily about being the biggest; which is what most SEO experts who charge more money want you to believe. It’s about being seen by the right people in your niche, who are already searching for you, without them actually realizing they’re searching for you; and being the best-looking and most fun and most informative source on the material.

Hungry for more? Check out my 15 minute tutorial in the video at the very top of this post.

Plus, I’m including some links below so you can see some more examples of my work. Thanks for “accidentally” finding my website today!

A “Work Date”with My Wife at ENAR 2018 in Atlanta (Featuring the 2018 Mazda CX-5)

My Family’s Road Trip to Rock City in Chattanooga in the 2018 Mazda CX-5 (Featuring the Original New Theme Song I Wrote)

My Road Trip with My Son to Ruby Falls in Chattanooga in the 2018 Mazda CX-5 (Featuring the Original New Theme Song I Wrote)

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Google, YouTube, and Amazon: How People are Constantly Making Money from All 3 Forces of the Trifecta of the Modern Day Tower of Babel

Allow me to introduce you to the underworld of the Internet, where people earn passive incomes, thanks to the rest of the world constantly searching for answers on Google, products on Amazon, and education and entertainment on YouTube. These are the 3 forces that help sustain the modern day Tower of Babel.

I think of it as the perfect relationship between creators and consumers.

While it might make us uncomfortable to admit it, these 3 search engines combined serve as a man-made, all-knowing, instantly accessible, god-like entity with instant answers that people can literally see right there on the screen.

No praying required, no real faith involved here. Just type a few words and immediately become more enlightened.

It’s like we’re climbing the stairs to the top of the Tower of Babel, like finding our own way to Heaven; or at least to a more convenient version of life. But hey, if that thought really makes you feel bad; that in theory, we’re all participating in the the modern day Tower of Babel, just promise to never use Google, YouTube, or Amazon again.

Do you want to instantly know how to predict if a young man is going to go bald? Just Google it, and you’ll get to me.

Do you want to know what the best yet affordable espresso machine is on the market? Just Google it, and you’ll get to me.

Do you want to instantly know how to be cured of dyshidrotic eczema without depending on prescriptions from a doctor? Just Google it, and you’ll get to me.

Okay, so maybe you personally aren’t currently looking for answers to these questions. That’s okay. Because somebody else is. All the time. And I am getting a piece of the pie.

How so? This is a glimpse at the way it works.

Having an SEO rich website, for people to stumble upon while searching something on Google:

I own the equivalent of real estate here on the Internet. I have this blog you’re reading now, which has been around since May 2009, which contains over 2400 different articles, all of which contain a minimum of 300 words each. This serves as my dragnet to “capture” a decent portion of a great number of things people might be searching at any giving moment on the Internet. Every second of every day.

Because of this, and other secret reasons, my blog (this website) has good SEO, or Search Engine Optimization. Therefore, companies realize this when they themselves search for certain keywords (which I carefully implanted here on my website). They obviously want their product featured on easy-to-find platforms like mine, so they reach out to me; offering a free product and/or payment in exchange for being featured here on my “real estate”.

Having a YouTube channel with a decent amount of subscribers:

I have come to the realization that most people don’t realize YouTubers actually make money every time someone clicks on an ad that shows before a YouTuber’s video. With over 2,000 videos, and each one averaging at least 4 minutes long, I have a steady stream of newcomers landing on my YouTube channel each day.

The more who subscribe, the more views I get, the more money I make. From there, I make videos to coincide with certain blog topics that I write about here on my blog. That way, I can use both my blog and YouTube channel in connection with one another; potentially bringing my audiences together.

Having an Amazon Affiliate account to earn a commission from any items sold, from links I plant on my website and YouTube videos:

Fathom this truth… anytime you click on a link that takes you to Amazon and you end up buying anything, the person who put that link there gets a portion of that sale. The link you clicked may have been for a children’s booster car seat, but after clicking the link, you may have wandered off and instead, ended up buying organic vegan Ramen noodles. 

It doesn’t matter. Amazon rewards people like me who have popular enough platforms to usher people over to Amazon and buy a product.

So obviously, in each of my most popular blog posts and YouTube videos, as well as most of my newest ones, there is at least one link to an Amazon product; as I capitalize on the fact I have a decent sized blog, with an accompanying YouTube channel.

Now knowing this about me, do you think differently of this family friendly daddy blogger?

Am I a sneaky guy who preys on unassuming people who are casually searching things on the Internet?

Or am I just another business-minded creative personality who understands how the system works; that consumers are constantly searching for answers and that I might as well be the one with some of those answers. I have just enough answers to get more than a thousand people to stumble upon my website and YouTube channel each day.

So the next time you Google something random end up on someone’s website, think, “I’m improving their power and presence on the Internet.”

The next time you need to learn something by watching a YouTube video and click on the ad that shows before it, think, “I just made that person a fraction of a penny.”

And the next time you click on a link on a website than transports you to Amazon and you buy something, think, “Somebody somewhere is getting a percentage of this sale.”

You now understand the basics of the business model of the modern day Tower of Babel.

I Sincerely Need Your Help Today as a Stay-at-Home Dad! I Have to Get 1,000 Subscribers on My YouTube Channel by February 20th, 2018. I Currently Have 328. Will You Help Me?

If I don’t get 1,000 subscribers on my YouTube channel for this blog, Family Friendly Daddy Blog, within exactly a month, it will mean I will cease to make money from it. This is a big deal, because as many of you know, I was forced into becoming a stay-at-home dad 3 months ago, when my entire branch was shut down.

Since then, my family has been relying on the supplemental income we get from both of my main YouTube channels. The other is fine, as it currently has 2,888 subscribers. But this one is only a third of the way there. (It had 328 subscribers as of the publishing of this blog post.)

Interestingly, my YouTube channel for this blog, Family Friendly Daddy Blog, has only about 10% of the subscribers of my other channel, yet it brings in nearly half of my YouTube revenue.

YouTubers like me get a cut of the ad revenue from the ads that show before my videos, but that will no longer be the case for this YouTube channel if I don’t get 1,000 subscribers by February 20th, which is exactly a month from today.

So I sincerely ask you: Will you click on my YouTube channel for this blog, and click the “Subscribe” button?

This is sort of like that episode of Saved by the Bell where they had to raise $10,000 in order to save The Max.

But the difference is, I’m not asking for money. I don’t want money.

I want subscribers, so that I can continue to use my creativity to work to earn money, as a stay-at-home dad who works from home as a YouTuber and blogger.

Subscribing to my YouTube channel today is great way to truly and instantly help out another human being.

Thank you for your consideration of helping me as a stay-at-home dad continue in my side hustle.

I am worker. I am a creator. I want to continue making money for my work.

If I don’t have 1,000 subscribers on my YouTube channel by February 20th, which is a month from today, I will stop receiving pay for my work.

Additionally, I need need 4,000 total “watch hours” from my viewers, but I feel that will work itself out in a month if I get the required number of subscribers. I currently have 173,346 minutes; which is 2889 hours of the 4,000 hours requirement.

Will you please help me?

I am Nick Shell and this is a true story.

3 Non-Romantic Reasons I Love My Wife

On the surface, it’s easy to see why I chose to spend the rest of my life with the woman I married over 9 years ago. She’s universally beautiful, she’s unselfishly kind, and she’s humble yet confident in herself.

I am a lucky man. I have the ability of knowing in all confidence, I made the right decision.

Not only did I choose the right person to marry, but I made the right decision that fateful night of October 5, 2006, when I spotted her in a crowded room full of hundreds of people and decided to take a chance: I walked up to her and attempted to woo her with my interesting stories, my charming, yet off-beat personality, and my average looks.

It worked.

Now here we are in our mid-30s, having been married nearly a decade, and having produced two blue-eyed, Dutch-looking children despite our DNA.

So while I could easily write 841 words on the romantic aspects of how much I love my wife, I’m instead going to take a different direction. What about the non-romantic reasons I love her?

What about the reasons that would be symbolized not by a heart emoji, but instead, by a house or a stack of money, or by a clock or even a skull?

If for no other reason than to challenge myself as a writer, I now present to you 3 non-romantic reasons I love my wife.

  1. We make a good business team.

I feel like this isn’t emphasized when a couple becomes engaged, but marriage is a business, and it needs to be ran that way. The longer we are married, the better we become at running our family’s business.

During our first year of marriage, before kids, we were able to pay for my wife to go get her Master’s Degree, without going into further debt. That investment paid off, as my wife has since then, consistently made considerably more money than I have all these years. My wife also handles our family’s weekly budget.

On my end, I have been faithfully building my experience as a writer (thanks to this blog) since 2009, and as a YouTuber for the past 3 years. Now at present day, we are seeing the possibility that my “side hustles” (as a blogger, ghostwriter, SEO expert, social media influencer, and YouTuber) are starting to pay off. I actually speculate that by January 2019, our monthly mortgage payment will be covered from my YouTube earnings alone.

My wife is the detailed accountant and investor. I am the creative entrepreneur. Together, we run a family business.

            2. We make a good parenting team.

In the same way we are counterparts as co-business owners, we function the same way as parents. My wife is the nurturer, the schedule keeper, the travel planner, the head chef, and the laundry engineer.

Meanwhile, I am the disciplinarian, the head of communication, the chauffeur, the before-and-after school program director, and the “wake up at any hour of the night to get our daughter back to sleep” technician.

We are not great at doing each other’s roles. Instead, we embrace our individual parenting strengths as part of our own identities. We’ve got a good system. And we’ve got good kids.

Whereas I see marriage as a business, I see parenting as a talent management agency. We have two young recruits who we are responsible for molding into respectable and independent adults, preparing them for the real world.

        3. I want to be around her even during the predictable, seemingly uneventful, non-                          Facebook-status-worthy moments of life.

For me, it all comes back to the famous line in our wedding vows: for better or for worse.

Yeah, I’m totally cool with slowly aging alongside my wife for the next 40 years as we live happily ever after, until ultimately one of us finally dies first, leaving the other person with the insurance money- and unimaginable sadness.

But what about the in-between of better or worse? Not everyday can be a Michael Bublé song. Many days are more like Huey Lewis, when he sang, “Yes, it’s true, I’m so happy to be stuck with you.”

I love my wife for the moments in our life together that are just normal and forgettable; the B-roll footage that no one would care about watching if our lives were a reality TV show on TLC, called Our Crazy Vegetarian Life. Being grateful for your spouse through all the filler moments, which honestly, make up most of our time on this planet, is what real love is all about.

So maybe I’ve failed to hold true to the title of this article. Maybe there really is something romantic about building a life together, running it like a business, creating and raising mini-me’s, and choosing to love a person until the day you die, even if most of those days don’t have fireworks and champagne.

Maybe there’s something undeniably romantic about the unromantic parts of loving the person you married.

If so, consider me a hopeless romantic.

Photo credit: Mohamad Alaw.

About the Author:

I am an accidental stay-at-home vegan daddy blogger based in Spring Hill, Tennessee. I have no spare time, but by default, my hobbies include playing guitar, singing, songwriting, mountain biking, skateboarding, running, and going on road trips across America with my family in vehicles that Toyota and Lexus provide for free because it’s smart advertising for them.

Additionally, I enjoy making videos for both of my YouTube channels: Nick Shell, which is a mentorship program for younger men who are psychologically dealing with going bald, and Family Friendly Daddy Blog, which celebrates and explores ethnic diversity based on DNA test results.

3 Steps for Making over $100 a Month as a YouTuber, Like I Do

You know me as a road tripping father and husband who happens to be the manliest vegan on the Internet and who is trying to meet his doppelganger from the Campbell’s Go soup package.

But to my 1800 YouTube subscribers, I am a hair loss expert.

Are you laughing yet? Because you should be.

I know it seems like a joke. I know it seems like I’m not qualified. But for the past couple of months, I have been receiving checks from YouTube, all of which are a little over a hundred dollars each.

To nearly 2,000 men, most of whom are under the age of 23, I am a mentor. I make 3 videos each day during my breaks at work, or after the kids are asleep at home. These videos help my subscribers psychologically sort out the process of going bald at a young age.

I know. I know. I still have most of my hair.

But that doesn’t get in the way of them listening to what I have to say.

Here’s the good news. You too can become a YouTuber, and make at least as much money as I do. I will now share with you the 3 fundamental steps that got me to this point:

1. Discover your topic of expertise. Do not simply assume that the thing you know the most about or enjoy talking about the most is going to be the thing that people will want to hear you talk about. For 30 days, create 3 videos per day about whatever is going through your head. After the month is over, take a look to see which video surpassed on the others on views. That is now your topic of expertise.

2. Exploit your topic of expertise. Now start making 3 videos per day about that same topic. It’s not about quality, it’s about quantity! People will subconsciously believe you are worth listening to if you invest enough time talking about it that consistently. And of course, you are building a library of videos, which will eventually start bringing in comments of the videos.

3. Respond by making videos that directly and positively respond to the comments you receive on your level of expertise. Just simply give your unrehearsed response, as you begin the video by reading the comment and say the user name of the person who left it. This will help engage your audience. Plus, you will learn more about the topic as well; which helps make you more of an authority on the subject, even if you’re not actually one. As for negative comments, simply thank the person for taking the time to watch the video and to comment on it, even though they did not agree with what you had to say.

As the number of subscribers grows, the number of people who watch each new video grows, and the dollar amount on the monthly checks you get from YouTube grows; as you get a cut of the ads that show before your videos.

It’s true. I make over $100 a month as a YouTuber.

I’m a Millennial dad who not only works a full time job, but who also knows how to side hustle; not only with this blog, but also as a YouTuber.

And somehow, that makes me a hair loss expert? Hey, it’s making me money, that has to make me at least a little bit of a professional. That’s the way I see it.

BroadBandTV Corp (BBTV) Partnership Testimonial, A Year Later: 800% Subscriber Increase, But…

https://familyfriendlydaddyblog.com/2016/02/01/broadbandtv-corp-bbtv-and-my-youtube-channel-are-now-in-a-multi-platform-network-partnership/

A year ago, I announced that I had just partnered with BBTV, in attempt to grow my YouTube channel. I explained that after one year, I would review my findings here on my blog.

Since then, I have been receiving several emails daily from other YouTubers who have been approached by BBTV, wanting to find out how it’s going with my partnership program.

Today, I release my testimonial to the public.

Fact: A year ago, I barely had over 100 subscribers. Now, I have over 900.

13

When you hear that, it may seem logical to believe that my 800% increase in YouTube subscribers had at least something to do with my BBTV partnership.

Instead, it had everything to do with me making an excessive amount of videos about the topics people were already searching for on YouTube.

Further into my year-long commitment with BBTV, I expressed concern to BBTV that I did not understand what they were doing on their end to help me; like promoting my videos, which is something they led me to believe over the phone.

Indirectly, BBTV ultimately acknowledged they had not done anything to actually partner with me, other than to provide services on the side which I wasn’t even aware of; as well as take $40 of my growing revenue.

Here in the following email excerpts, I have placed some of the phrases in bold font in an effort to highlight the storyline:

You replied on 11/29/2016 2:10 AM.

Hi,

The date I would choose to cancel would be December 28th, which is 30 days prior to January 27th. So in about 2 months from now, I must make the decision to remain or cancel.

While I recognize my number of subscribers has increased from 130 to 658, I am having difficulty in understanding what they increase has to do with BBTV or the agreement I signed regarding HooplaKidz.

I need your help in understanding how I’ve benefited from BBTV, considering the percentage of revenue being streamed.

Thank you for your input.

Sincerely,

Nick Shell


Ultimately, their response was to deflect that fact I signed an agreement under the assumption BBTV was directly associated with HooplaKidz, and instead, focused on their services; which were not the reason I partnered with them:

Nov 29, 2:18 PM PST

Hi Nick!

We understand that you are deciding on whether or not to continue your agreement with us. Out of curiosity, did you have a chance to make use the services that we offer our creators?

Here’s a brief list just in case:

Catalyst Chrome Extension – Our newest technology product that allows the optimization of your video metadata built right into your YouTube Video Manager. Similar services can cost up to $50 / month!

Epoxy – A platform that connects all your social media together and makes it easier to share your videos and engage your fans.

Epidemic Sound – A full library of over 28,000 Copyright free tracks, and 30,000 Copyright free sound effects that our partners can download and edit into their videos.

Showbox BETA – A web based video editor which, after a short tutorial, allows you to produce studio quality videos without any additional software or prior expertise. Check out the ShowBox Youtube Channel for examples of videos created with Showbox!

Let us know your thoughts,
Partner Experience Team

So I responded…

Hi,

I appreciate you following up with me on this. No, I was not aware of these services. However, I feel these services are not what the agreement I signed was largely based on. Instead, I specifically signed an agreement based on HooplaKidz and what I believed would help me get exposure with a larger audience. I am having difficulty in understanding how my growth since January is related to BBTV; since I absolutely have not utilized these services; nor was I aware of them. Nor am I aware of BBTV ever promoting my videos as I believed would happen.

My understanding is that on December 28th (which is 30 days prior to a year of me signing the agreement), if I send an email requesting to end the partnership, as well as to send the request to unlink on YouTube, that I will have officially done my part to leave BBTV. Is that accurate?

I want to make sure I don’t miss a technicality and automatically renew for another year.

Please know I am very grateful for you taking time to help me today. I too work in Customer Service (specifically, the retention department for my company) for a living so I don’t take you for granted as you assist me on this.

Sincerely,

Nick Shell


Just to be clear, there is good reason for me to have believed that BBTV was actually connected to HooplaKidz TV, as BBTV’s original recruitment email from January 2016 predicted:

Tue 1/26/16, 6:20 PM

You

Hi Nick! We absolutely love your channel!

We have a business opportunity that we would like to present to you from HooplaKidz Tv. We’re the highest rated kids and family entertainment company online and we would like to offer you the resources and tools to help you grow your channel.

Please let me know if you’re interested in discussing our proposal.

Thanks for your time, we look forward to hearing from you.

Talent Partnerships, BroadbandTV

Notice how what you see in print refers to “offer you the resources and tools to help you grow your channel”…

Yet the phone calls that were part of the recruitment process were focused on BBTV promoting my videos as well as having me to believe that HooplaKidz, not simply BBTV, was personally interested in me.

That was not the case. Instead, the HooplaKidz name apparently served as a storefront for BBTV to sell their partnership to me.

So in the end, BBTV probably only made around $130 off of me during the course of the year. Whereas now I’m making over $40 in monthly YouTube revenue, I had only made $40 total before partnering with them.

In other words, there wasn’t much money for them to make off of me for most of the year. Only in these last several month did my subscribership lead to them to take their 40% cut from my $40 monthly earnings.

So in the end, it cost me about $130 total for me to learn (and teach you) that BBTV had nothing to do with my subscribership increasing by 90%.

I just simply made 3 videos everyday about the topics I found people cared the most about. There is no proof that BBTV did anything to promote my channel, as I was led to believe.

Please know I am not angry or bitter. In fact, I have a feeling that my testimonial on this blog, as well as the accompanying video, could possibly eventually make up for the $130 or so that I invested in them.

In closing, I will point out BBTV is comprised of very nice people to work with. However, also note that you must proactively end the agreement before the one year mark…

Otherwise, they automatically lock you into another year. This is not something they made me aware of; I only found out due to research on my end.

That’s everything I know. That’s what my partnership with BBTV has taught me over the past year.

Now, as for you, do what you think is right for your YouTube Channel. This information is simply my personal testimonial.

Here’s the video version of this blog post:

Dear Jack: “Naughty Nick”- My Awesomely Bad Video Series on YouTube

5 years, 9 years.

I Dedicate My “Naughty Nick” Video Series to a Special Boy Named Hatcher, with Down Syndrome

Dear Jack,

You and I spent hours working together on our Jack-Man superhero video series (23 webisodes) on YouTube.

Additionally, I spent even more time on my children’s program Uncle Nick’s Enchanted Forest (27 webisodes). Those were shows I created that I truly cared about.

But over Labor Day Weekend, I decided, on a whim, to make a fake WWE audition tape… just for fun, while our family was at Nonna and Papa’s house. I therefore invented and became the wrestling character, Naughty Nick.

After I made that first video with my phone on selfie mode, I decided to make 4 more webisodes. Papa helped out with the 4th and 5th, serving as the villain.

I suppose my motivation in making this series is ultimately to add to my Rolodex of sketch series on my YouTube channel. I believe it’s important to showcase my abilities as an actor, director, and writer.

The Naughty Nick series is admittedly a farce of the media’s perception of masculinity, with a throwback to 1980’s professional wrestling.

Naughty Nick presents his own fictional YouTube audience with his fantasy version of reality; though to him it’s actually real. In his world, no one can ever be more masculine or American than he is; nor can anyone ever defeat him. These are things of value in the character’s life.

With nearly 700 videos uploaded on my YouTube Channel and 540 subscribers, I am building The Nick Shell Network. I want serious stuff and I want silly stuff. I want something for everyone.

My hope is that one day, I can catch the right person’s attention with my amateur, yet ideally popular, videos.

Now that you’ve seen the first 5 Naughty Nick videos, you now want to be a part of the series. So I suppose we’ll make that happen in the near future; like maybe this weekend!

Love,

Daddy