Examples of Nick Shell’s SEO Work for The Biostatistics Department for Vanderbilt University: 9 Video Promos and an ENAR Blog Post

On my LinkedIn profile, I focus on my SEO skills most of all; how I have been hired by multiple brands like Primrose Schools and Moe’s Southwest Grill to write articles and create videos to promote their presence online, as a 3rd party. As I pointed out in my recently published article, SEO Starter Kit: 5 Free Tips, being an SEO specialist goes way beyond an active Twitter and Facebook account.

I am publishing this today to provide a candid look at some of my work as a freelance SEO specialist. For the past couple of months now, I have been producing content on a reoccurring basis for Biostastistics Department for Vanderbilt University in Nashville, Tennessee. I am the one they contract to create the content many people see; even if my name doesn’t show up in the bylines or the credits.

Ultimately, the main purpose of my work for them is to further promote and grow Vanderbilt’s presence online; using blog posts and YouTube videos, as vehicles of promotion.

Back in March, I was responsible for creating a 9 collection video promo series; where I interviewed professors and students. The collection played on a big monitor at their booth at the ENAR 2018 Spring Meeting in Atlanta. (ENAR stands for Eastern North American Region.)

So for any prospective students who visited Vanderbilt’s booth, they had no option but to catch a glimpse of my video producing and editing skills; where my work even included original music that I composed and recorded to accompany the interviews.

This project also required me to go to downtown Nashville and capture some footage of Broadway, to help illustrate why Nashville itself is a fun place to be.

After the event in Atlanta was over, my collection of video promos were then uploaded to Vanderbilt Health’s YouTube channel, where they can currently be seen by the free world; I am including all 9 videos at the bottom of this post.

Additionally, I was responsible for writing a related article for Vanderbilt’s website, to basically create a permanent reminder of Vanderbilt’s presence at the ENAR 2018 Spring Meeting in Atlanta.

But first, I realized it would be important that I created an all new blog platform for Vanderbilt’s Biostastics website. So I did. I appropriately named it The Biostatistics Blog.

And that’s where you can find the very first blog post I wrote for it, entitled, Vanderbilt University’s Biostatistics Graduate Program Takes on the 2018 ENAR Spring Meeting in Atlanta.

As you can imagine, I am proud to be deemed as worthy enough of my SEO knowledge and skills to be an ongoing contractor for a legendary establishment like Vanderbilt University. I guess choosing to be an English major back in college wasn’t so crazy of an idea after all.

Thanks for checking out my work today!

 

SEO Starter Kit: 5 Free Tips to Build Your Company’s Presence Online Without Having to Hire Someone to Do It for You

You just Googled something like, “SEO tips for my company”.The fact that you ended up here on my website, compared to some other random site you never heard of, should serve as an immediate confirmation that I must know at least a little about what I’m talking about; even if you have no idea who I am. It was neither fate nor an accident. It was SEO.

Of all the articles that exist on the topic, mine is the one that showed up high enough in your Google search and it was one that you yourself decided to click on.

That wasn’t coincidence. And I spent no money to make that happen. I just wrote an article with good SEO: search engine optimization.

And you want some of what I got. I want to help and I know how important this is to your business.

So let’s make that happen. I will provide you with this complimentary “SEO starter kit”, which is the proven thesis of my success so far:

  1. Begin publishing a minimum of 3 WordPress blog posts per week, between 300 to 500 words each. Publicize each one on your Facebook fan page, your personal Facebook page, Twitter, and LinkedIn. These serve as free advertisements to build your brand and your site.  (However, do not pay to publicize the posts on Facebook; as they recently changed their algorithm to where now, it’s just throwing money away.)
  2. Be sure each blog post contains a minimum of 3 photos; ideally in the form of a collage. (I use Fotor.com.)
  3. Make sure the titles of your blog posts are long and wordy, as the title itself is all many people really read anyway, but at least it counts as a visitor on your site when they click; which strengthens your SEO.
  4. Find websites that already have good SEO that are willing to allow you to do a “guest blog post” on your company (which is very difficult), that will place a link to your website in their post. I currently charge $35 per post. Here is an example, which will take you to the website of Stackhouse.life, which is a tiny house company. 
  5. Create a YouTube channel in which you publish no less than 3 videos per week. Most of the content will be you answering questions that people are already searching on subjects related to your business.

My message to you is this: SEO isn’t necessarily about being the biggest; which is what most SEO experts who charge more money want you to believe. It’s about being seen by the right people in your niche, who are already searching for you, without them actually realizing they’re searching for you; and being the best-looking and most fun and most informative source on the material.

Hungry for more? Check out my 15 minute tutorial in the video at the very top of this post.

Plus, I’m including some links below so you can see some more examples of my work. Thanks for “accidentally” finding my website today!

A “Work Date”with My Wife at ENAR 2018 in Atlanta (Featuring the 2018 Mazda CX-5)

My Family’s Road Trip to Rock City in Chattanooga in the 2018 Mazda CX-5 (Featuring the Original New Theme Song I Wrote)

My Road Trip with My Son to Ruby Falls in Chattanooga in the 2018 Mazda CX-5 (Featuring the Original New Theme Song I Wrote)