Examples of Nick Shell’s SEO Work for The Biostatistics Department for Vanderbilt University: 9 Video Promos and an ENAR Blog Post

On my LinkedIn profile, I focus on my SEO skills most of all; how I have been hired by multiple brands like Primrose Schools and Moe’s Southwest Grill to write articles and create videos to promote their presence online, as a 3rd party. As I pointed out in my recently published article, SEO Starter Kit: 5 Free Tips, being an SEO specialist goes way beyond an active Twitter and Facebook account.

I am publishing this today to provide a candid look at some of my work as a freelance SEO specialist. For the past couple of months now, I have been producing content on a reoccurring basis for Biostastistics Department for Vanderbilt University in Nashville, Tennessee. I am the one they contract to create the content many people see; even if my name doesn’t show up in the bylines or the credits.

Ultimately, the main purpose of my work for them is to further promote and grow Vanderbilt’s presence online; using blog posts and YouTube videos, as vehicles of promotion.

Back in March, I was responsible for creating a 9 collection video promo series; where I interviewed professors and students. The collection played on a big monitor at their booth at the ENAR 2018 Spring Meeting in Atlanta. (ENAR stands for Eastern North American Region.)

So for any prospective students who visited Vanderbilt’s booth, they had no option but to catch a glimpse of my video producing and editing skills; where my work even included original music that I composed and recorded to accompany the interviews.

This project also required me to go to downtown Nashville and capture some footage of Broadway, to help illustrate why Nashville itself is a fun place to be.

After the event in Atlanta was over, my collection of video promos were then uploaded to Vanderbilt Health’s YouTube channel, where they can currently be seen by the free world; I am including all 9 videos at the bottom of this post.

Additionally, I was responsible for writing a related article for Vanderbilt’s website, to basically create a permanent reminder of Vanderbilt’s presence at the ENAR 2018 Spring Meeting in Atlanta.

But first, I realized it would be important that I created an all new blog platform for Vanderbilt’s Biostastics website. So I did. I appropriately named it The Biostatistics Blog.

And that’s where you can find the very first blog post I wrote for it, entitled, Vanderbilt University’s Biostatistics Graduate Program Takes on the 2018 ENAR Spring Meeting in Atlanta.

As you can imagine, I am proud to be deemed as worthy enough of my SEO knowledge and skills to be an ongoing contractor for a legendary establishment like Vanderbilt University. I guess choosing to be an English major back in college wasn’t so crazy of an idea after all.

Thanks for checking out my work today!

 

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