Allow me to introduce you to the underworld of the Internet, where people earn passive incomes, thanks to the rest of the world constantly searching for answers on Google, products on Amazon, and education and entertainment on YouTube. These are the 3 forces that help sustain the modern day Tower of Babel.
I think of it as the perfect relationship between creators and consumers.
While it might make us uncomfortable to admit it, these 3 search engines combined serve as a man-made, all-knowing, instantly accessible, god-like entity with instant answers that people can literally see right there on the screen.
No praying required, no real faith involved here. Just type a few words and immediately become more enlightened.
It’s like we’re climbing the stairs to the top of the Tower of Babel, like finding our own way to Heaven; or at least to a more convenient version of life. But hey, if that thought really makes you feel bad; that in theory, we’re all participating in the the modern day Tower of Babel, just promise to never use Google, YouTube, or Amazon again.
Do you want to instantly know how to predict if a young man is going to go bald? Just Google it, and you’ll get to me.
Do you want to know what the best yet affordable espresso machine is on the market? Just Google it, and you’ll get to me.
Do you want to instantly know how to be cured of dyshidrotic eczema without depending on prescriptions from a doctor? Just Google it, and you’ll get to me.
Okay, so maybe you personally aren’t currently looking for answers to these questions. That’s okay. Because somebody else is. All the time. And I am getting a piece of the pie.
How so? This is a glimpse at the way it works.
Having an SEO rich website, for people to stumble upon while searching something on Google:
I own the equivalent of real estate here on the Internet. I have this blog you’re reading now, which has been around since May 2009, which contains over 2400 different articles, all of which contain a minimum of 300 words each. This serves as my dragnet to “capture” a decent portion of a great number of things people might be searching at any giving moment on the Internet. Every second of every day.
Because of this, and other secret reasons, my blog (this website) has good SEO, or Search Engine Optimization. Therefore, companies realize this when they themselves search for certain keywords (which I carefully implanted here on my website). They obviously want their product featured on easy-to-find platforms like mine, so they reach out to me; offering a free product and/or payment in exchange for being featured here on my “real estate”.
Having a YouTube channel with a decent amount of subscribers:
I have come to the realization that most people don’t realize YouTubers actually make money every time someone clicks on an ad that shows before a YouTuber’s video. With over 2,000 videos, and each one averaging at least 4 minutes long, I have a steady stream of newcomers landing on my YouTube channel each day.
The more who subscribe, the more views I get, the more money I make. From there, I make videos to coincide with certain blog topics that I write about here on my blog. That way, I can use both my blog and YouTube channel in connection with one another; potentially bringing my audiences together.
Having an Amazon Affiliate account to earn a commission from any items sold, from links I plant on my website and YouTube videos:
Fathom this truth… anytime you click on a link that takes you to Amazon and you end up buying anything, the person who put that link there gets a portion of that sale. The link you clicked may have been for a children’s booster car seat, but after clicking the link, you may have wandered off and instead, ended up buying organic vegan Ramen noodles.
It doesn’t matter. Amazon rewards people like me who have popular enough platforms to usher people over to Amazon and buy a product.
So obviously, in each of my most popular blog posts and YouTube videos, as well as most of my newest ones, there is at least one link to an Amazon product; as I capitalize on the fact I have a decent sized blog, with an accompanying YouTube channel.
Now knowing this about me, do you think differently of this family friendly daddy blogger?
Am I a sneaky guy who preys on unassuming people who are casually searching things on the Internet?
Or am I just another business-minded creative personality who understands how the system works; that consumers are constantly searching for answers and that I might as well be the one with some of those answers. I have just enough answers to get more than a thousand people to stumble upon my website and YouTube channel each day.
So the next time you Google something random end up on someone’s website, think, “I’m improving their power and presence on the Internet.”
The next time you need to learn something by watching a YouTube video and click on the ad that shows before it, think, “I just made that person a fraction of a penny.”
And the next time you click on a link on a website than transports you to Amazon and you buy something, think, “Somebody somewhere is getting a percentage of this sale.”
You now understand the basics of the business model of the modern day Tower of Babel.