You know me as a road tripping father and husband who happens to be the manliest vegan on the Internet and who is trying to meet his doppelganger from the Campbell’s Go soup package.

But to my 1800 YouTube subscribers, I am a hair loss expert.

Are you laughing yet? Because you should be.

I know it seems like a joke. I know it seems like I’m not qualified. But for the past couple of months, I have been receiving checks from YouTube, all of which are a little over a hundred dollars each.

To nearly 2,000 men, most of whom are under the age of 23, I am a mentor. I make 3 videos each day during my breaks at work, or after the kids are asleep at home. These videos help my subscribers psychologically sort out the process of going bald at a young age.

I know. I know. I still have most of my hair.

But that doesn’t get in the way of them listening to what I have to say.

Here’s the good news. You too can become a YouTuber, and make at least as much money as I do. I will now share with you the 3 fundamental steps that got me to this point:

1. Discover your topic of expertise. Do not simply assume that the thing you know the most about or enjoy talking about the most is going to be the thing that people will want to hear you talk about. For 30 days, create 3 videos per day about whatever is going through your head. After the month is over, take a look to see which video surpassed on the others on views. That is now your topic of expertise.

2. Exploit your topic of expertise. Now start making 3 videos per day about that same topic. It’s not about quality, it’s about quantity! People will subconsciously believe you are worth listening to if you invest enough time talking about it that consistently. And of course, you are building a library of videos, which will eventually start bringing in comments of the videos.

3. Respond by making videos that directly and positively respond to the comments you receive on your level of expertise. Just simply give your unrehearsed response, as you begin the video by reading the comment and say the user name of the person who left it. This will help engage your audience. Plus, you will learn more about the topic as well; which helps make you more of an authority on the subject, even if you’re not actually one. As for negative comments, simply thank the person for taking the time to watch the video and to comment on it, even though they did not agree with what you had to say.

As the number of subscribers grows, the number of people who watch each new video grows, and the dollar amount on the monthly checks you get from YouTube grows; as you get a cut of the ads that show before your videos.

It’s true. I make over $100 a month as a YouTuber.

I’m a Millennial dad who not only works a full time job, but who also knows how to side hustle; not only with this blog, but also as a YouTuber.

And somehow, that makes me a hair loss expert? Hey, it’s making me money, that has to make me at least a little bit of a professional. That’s the way I see it.