Two months ago for Christmas 2018, the only gift my wife and I gave one another was the promise of an upcoming 24 hour window of existence that we would share together, in which we would have zero parenting responsibilities; including uninterrupted meals out, a stay at a nice hotel, and the ability to be lazy.
We both work full-time jobs, plus I manage 5 SEO side hustles, and we have two adventurous kids. So for us, the thought of a break from reality is the greatest gift we can receive at this point in our 37 year-old lives.
Last May when I started my new full-time job as a recruiter at a Fortune 500 Company in Franklin, Tennessee, I couldn’t help but notice that an 8 story building was being built right next to my office.
A few months later, a giant Hilton sign went up on the side of the building facing the interstate (I-65). Once the hotel opened last fall, my co-workers and I started going there for lunch, and were very pleased.
So by the time my wife and I came up with the idea of the perfect mutual Christmas gift for each other, I suggested we make our stay at the Hilton Franklin Cool Springs hotel right next to where I work; which is the halfway point between where we live in Spring Hill and where my wife works in downtown Nashville.
Sometimes in your mind, you build up an idea to the point it becomes an unattainable fantasy. But no, that was not the case for our 24 Hour Parent Staycation. In fact, everything went perfectly according to plan:
My parents drove up 2 and a half hours from my hometown in Fort Payne, Alabama, to watch the kids while we were out. As my son’s Saturday morning karate lessons began, to be followed by one of his classmate’s birthday parties our daughter would end up successfully crashing, my wife and I made our way over to H&R Block to file our income taxes and were so relieved we didn’t owe any money; despite my 5 SEO side hustles unexpectedly doing much better than I planned for last year.
Not only was it the first time in… (years?)… that we have been able to enjoy a delicious meal out with no children putting a damper on the conversation or the cuisine or our peace of mind, but it was our first official meal out as a now non-vegetarian, non-vegan couple.
I would go as far as to say I am now obsessed with eating at Sopapilla’s, but I don’t know the next time we’ll be able to make it back there without kids.
As for the Hilton, it was every bit as glorious as I knew it would be. My wife and I realized this is the newest hotel we have ever stayed in; throughout our decade of marriage.
And our wish came true- we got to be lazy for our entire day. In fact, we never left the hotel until the next day when we checked out. We got to watch a few movies on TV, in between heading downstairs for dinner in the hotel restaurant, The Harth Restaurant and Lounge.
Not to mention, we got to sleep in! We naturally woke up, on our own, at 8:00 AM. That is unthinkable back at our house, thanks to our children’s internal biological alarm clocks, which are annoyingly set an a default of 5:55 AM.
Life is good. I admit, I’m enjoying the view from where I’m sitting on Maslow’s Hierarchy of Needs Pyramid. Our 24 Hour Parent Staycation taught me that the motivational carrot in my life at this point will be getting to experience our next 24 Hour Parent Staycation. That is the rarest commodity I know right now: a break.
And when that time comes, my wife and I plan to do everything exactly the same way again. It’s a formula that works for us.
Last week, the owner of FavorMerch.com reached out to me and asked if I would be willing to help boost his SEO by putting a link to his website in one of my pre-existing posts.
When it was all said and done, I posted the link to his site, and I got to choose two shirts from the thousands of options on his site.
After much deliberation, I found that the two shirts which best defined my identity were Otter Pops and the Libertarian porcupine mascot logo.
So in case you’ve ever heard of FavorMerch, now you know someone who now owns two shirts from that site.
You can also check out the video below, where I tried on the shirts the day I received them in the mail.
If you happen to be either a fan of the Otter Pops or a fellow Libertarian, be sure to let me know in the comments section.
If you are a fellow blogger, or you manage your own small business and would like to boost the SEO for your company or brand online by linking it to a website has healthy as mine, here’s your opportunity.
After constantly receiving inquiries all last year, and having to go through the arbitrary process of negotiating my fee with each potential client, I’ve now looked back on what ultimately was the going rate in 2018: It was $35.
So in 2019, I want to make this simple for both of us and save us a bunch of time. Here’s how to get your guest blog post published here on my site:
1. Write an informative article like this one with links back to your website, as well as links to larger websites. Ideally, you will want to have a number in your title. (For example, “5 Ways to…”) This is ultimately a parenting blog, so your content should be somewhat relevant to a family lifestyle.
2. Email me your article to nickshell1983@hotmail.com, with a relevant copyright-free photo attached, with this as the subject line: “$35 Guest Blog Post”. Also let me know the name of the person, blog, or company you would like to see credited as the author.
3. Pay me the $35 fee within 7 days. Once you complete the previous step, I will review and publish your article, sending you the link for your review along with an invoice through PayPal for $35. If payment is not received within 7 days, I will delete the blog post.
So it’s that simple. There is no need to send me an initial email to start the process or to try to negotiate the rate.
Just complete all 3 steps and within 3 business days, your guest blog post will be up live on my website, and shared through my website’s Facebook fan page, Twitter, LinkedIn, and Google+.
Looking back, I realize now that I’ve actually always been a side hustler; even in high school and college. Earlier today, I published an article declaring that my 5 SEO side hustles all made me a minimum of $1,000 each in 2018. But that mentality has been a part of me, undeniably, since at least when I was a teenager in high school. (See picture above.)
Here on the first day of 2019, I am learning a little bit more about myself. The fact that I have 5 side hustles as a 37 year-old man makes perfect sense, considering my scheming ways back to when I was a teenager.
When I started high school, I couldn’t help that notice that chewing gum was high in demand in the halls of my high school. It just so happened that it was weekly tradition that I would accompany my mom in buying groceries. I noticed that I could buy a multi-pack of Wrigley’s gum at nearly a wholesale price for $1.25; which contained 10 packs of gum (each of which contained 5 sticks of gum), then I could sell each pack for just a quarter. By the time I sold the 10 packs, when I could easily do in a 10 minute break, I had made $2.50. In other words, I was making 100% profit!
It didn’t took long before I became known as “the gum dealer.”
This was great for me. I got to social with all the different groups of friends, and met new ones, by offering them the best deal on chewing gum during each of our two breaks each day during high school.
It was also during high school that I began making my own videos, on VHS. Not only did I direct a horror movie, called “Frosty Bites”…
Then when I moved into my college dorm, Dorm 15 at Liberty University, I took my gum dealer experience and opened up my own convenience store, using two micro fridges, and buying all my products for wholesale price at WalMart.
I sold soda, Little Debbie snack cakes, Ramen noodles, Hot Pockets, and frozen burritos. I even let my customers heat up their food in my microwave, so they could hang out with me while their food was preparing. I appropriately named my store, The Freshman 15.
Those profits went to financing my mission trips to Thailand in the summers of 2003 and 2004, where I was a 4th grade teacher specializing in ESL…
then teaching conversation English to high school students and adults.
Some things just never change. I am and always have been a side hustler. This is simply part of my identity.
What is SEO? It’s search engine optimization. SEO is knowing how to cater to the free market of the Internet by publishing articles, links, videos, and social media messages, based on what people are already searching for. It’s behind-the-scenes marketing knowledge and skills that allow people like me to make money on the side by helping other people grow their brand name online; as well as my own.
I remember back in high school (my 20th high school reunion is coming up this summer!) when I was planning my proposed future career: I wasn’t that inspired by the thought of making money, but instead, just to be “happy”. But several years later, having entered the work force with thousands of dollars of debt from college loans, then getting married a few years later during the Financial Crisis of 2008, I think it sort of scarred me. Or at least it rewired my brain in regards to how I perceive finances:
Use your time, energy, and talents to control money before it controls you, by default.
That serves as my SEO Side Hustler backstory. It explains why one of my superpowers is the ability and the drive to be constantly making money on the side; no matter how great my actual full time job. I’m sure there’s some psychology in there, that having felt helpless and hopeless with finances in my late 20s and early 30s, I now feel the need to reverse my role with money and instead be in complete control of my finances. I have basically adopted my Italian grandfather’s mindset, as he lived through the Great Depression as a 1st generation Italian-American in an orphanage; and was one of the most financial conservative men I knew.
What are my hobbies, besides hanging out with my wife and kids? The answer: My 5 side jobs.
My brain interprets these SEO side hustles as (mandatory) fun. Last year, in addition to my well-paying full-time job in HR at a Fortune 500 company in Franklin, Tennessee (though my wife actually makes more than me at her full-time job), I made thousands of dollars on the side by basically goofing off on the Internet after my wife and kids fell asleep each night. Granted, I don’t get a lot of sleep myself, except on Saturday mornings when my wife gets up at 6:00 AM with kids and lets me sleep in around 8:00 AM!
Here’s how I made thousands of dollars, on the side through passive income, in 2018 by utilizing my knowledge and skill set of SEO; and plan to make even more in 2019…
#1 My 1st YouTube Channel:
Named after myself, Nick Shell is a YouTube channel with over 6,200 subscribers. I serve as a mentor who helps young men find their own masculine identity and confidence, despite their perception that early male pattern baldness takes away their value as men.
Thanks to the ads that play before each video, I made nearly $3,000 in 2018 from this channel; see below. It also helps that for 3 months straight in 2018, I kept shaving my head, which made me a lot of money as I have since then been able to casually yet effectively sell the electric clippers I used to do it, through the use of Amazon links. (More on that in a minute.)
#2 My 2nd YouTube Channel:
Named after this blog itself, Family Friendly Daddy Blog currently has over 1,500 subscribers. I named it after my blog, as a way of extending my brand name online. On this 2nd YouTube channel, I mainly talk about DNA test results and cultural perceptions of society. Some of my most popular videos are where I feature vehicles that car companies send me because of my blog. (More on that in a minute.) I have learned that producing nearly 3 videos per day, on each channel, grows my audience more than producing fewer, yet higher quality videos.
Quantity over quality is my formula. Even though I have the skill set to make polished, edited videos with music and words that pop up on the screen, I’ve learned that I earn more revenue from the dozen videos I can make in the same amount of time it would take to make one high-quality video.
#3 My website, Family Friendly Daddy Blog:
Yep, you’re on it right now. I created this website over 9 years ago and have regularly maintained it with new posts. (If nothing else, I publish 2 new posts every Thursday: A letter to each of my children, which I have been doing since my wife announced her pregnancy for them both, accordingly.) That’s one of the reasons it has such strong SEO; making it very easy to find when people Google nearly anything. My blog is a dragnet for search terms.
The name of this blog itself, while it may sound a bit corny, was something I strategically created for the purpose of SEO. Therefore, on a daily basis, I have requests from 3rd parties requesting to be featured as a guest blogger on my site, to boost their own website’s SEO. For the right price, I say yes. From these fees alone, I cleared well over $1,000 in 2018.
That’s not including the free vehicles my family was loaned, complete with a free tank of gas, for our family vacations: Mitsubishi sponsored our trip to Sacramento, Mazda sponsored us for Lake Tahoe, and Chevy took care of us for Destin. Plus, I got sent on an all expense paid trip to Florida for the Grapefruit League Baseball Series, thanks to Toyota. Additionally, my kids also get some free toys this year and our family is regularly offered free tickets to events in Nashville, like Frozen on Ice. And all of this is simply because of this blog’s very healthy SEO.
#4 Handling SEO for a major university in the Nashville area:
I’ll keep the name and dollar amount confidential on this one, but I serve as the behind-the-scenes SEO independent contractor for a particular department. I handle their Twitter account, I’ve produced promotional videos for their YouTube channel, and I manage an ongoing blog series which features its employees in a more casual light, so that people in the department can learn more about one another; while increasing the university’s presence online.
#5 Amazon Associates:
Anytime I place a link to Amazon for a product like this really cool Mama Bear t-shirt for moms, whether it’s in a description for one of my videos on either YouTube channel, or in one of my blog posts, I get a cut of the sale that is made. Even if the person doesn’t buy the actual product, as long as they buy something while they are browsing through other suggested items, I still get a cut of that sale. It’s Amazon’s way of thanking me for directing a new sale to them. In 2018, I made right over $1,000 from these links; even though I didn’t even start the program until February.See below.
I am a huge fan of the book Rich Dad, Poor Dad by Robert Kiyosaki. The book focuses on the importance of creating venues of passive income; making money while you sleep, which is especially what my YouTube videos and Amazon links do for me. The author explains that it’s not enough to become and remain debt-free or pay off mortgage your early, but also to start making side incomes (ideally passive ones) and then investing that money. He presents that formula as the way to graduate from the middle class. So far, it’s working for me.
At this point, our family could move into one of those McMansion homes in the next neighborhood over; increasing our square footage by 50%. We could afford it, but we instead choose to keep our current lower overhead and send the extra income towards paying off our mortgage early, building our kids’ college fund, growing our retirement, and focusing on our financial investments through Charles Schwab. I could also pay cash for a brand-new vehicle, trading in my old 2004 Honda Element with 180,000 miles and a salvaged title; and still have thousands more in the bank and investments. But instead, there’s a sense of pride in knowing I’m living below my means; not simply within them.
So while I don’t get much sleep at this stage in my life, I can at least known that I am constantly making money even when I do sleep.
Family Friendly Daddy Blog 