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My Favorite Facebook Trend of 2010: Getting People to “Like” Your Fan Page

Getting “liked” on facebook is always authentic, right?  I guess I should just ask all 800 of my authentic facebook “friends”.

One of the popular online trends of 2010 has been to try to convince/bribe people on facebook to “like” your fan page.  I hope it’s okay to think that concept is hilarious, because it cracks me up every time.  Sure, having thousands of people “like” Conan O’Brien’s fan page on facebook had to have helped him, but the difference with him was that he nor his crew had anything to do with it.  True fans began and empowered the Coco movement on their own.  But I know that all entertainment and business entrepreneurs are being told by the experts to get people to “like” them on facebook and think up clever sayings for Twitter because this is the age of networking and doing those things helps ensure prosperity or at least survival.  And they’re probably right.

But still, it reminds me of being in the 1st grade and some kid you barely know asks for your slice of pizza during lunch and attaches this promise to his request: “I’ll be your best friend…”  As a young child, even then I always knew there was no authenticity there.  But then again, we are all well aware that at least a quarter of our facebook friends are not actually our friends- in fact, I have no clue who a quarter of them even are, and I bet they would say the same thing about me.

I’m currently (and slowly) reading a book called Microtrends, which explains the power of 1 percent of the population liking anything.  In the introduction of the book, author Mark J. Penn explains, “By the time a trend hits 1 percent, it is ready to spawn a hit movie, best-selling book, or new political movement.” According to the book, that 1 percent of the American population he is referring to literally means 300,000 people; not even a third of a million people.  In essence, the idea behind being “liked” on facebook is an effort to show the marketing executives that one’s cause has a following close to or reaching 300,000 people.

I’m all about other people being successful and even helping them to get there in big meaningful ways, but being asked to be “like” anything ultimately just reminds me of the fact that if everyone was rich, that no one would actually be rich- in the same way, only a limited amount of people can be famous.  And if you try to manipulate the true Invisible Hand of Coolness and Popularity in a room full of thousands of other people also metaphorically yelling to each other, “Hey, look at me!”, the noise just cancels out most of the room, while the actual trend leaders are in a different room down the hall.

I would rather know that a person authentically “likes” me, not by creating my own fan page and asking people to publicly acknowledge my awesomeness in a predictable facebook gesture.  But then again, I’m not cool enough to think up clever Twitter posts either.  I’m so out of touch- I’m such a bitter, old, stubborn man.  Now get off my property!

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How to Purposely Prepare to Not Feel Miserable during the Holidays

While it is indeed important, I’m not talking about truly remembering the real meaning of Christmas – I’m just talking about avoiding a headache, along with possible mild depression and constipation.

Thanksgiving Day wasn’t that long ago, so there’s a good chance you have fresh memories of sitting around the house all weekend, eating too much food, and ultimately feeling miserable.  That was my story for so many years.  Until last year when I decided I didn’t want to feel that way anymore during my days off from work.  So today I share with you two easy tips so that you may truly enjoy my holidays with friends and family.

Bring a case of bottled water and fresh salad to the meal.  Part of the reason it’s so common to feel yuckified during the holidays is because it’s way too easy to become dehydrated (there is such an easy access to both soda and alcohol at these holiday meal gatherings both of which dehydrate the body).  Also, holiday meals are very similar to a Chinese buffet in that they mainly consist of carbs and sodium.  Not only is it too easy to eat too much, but it’s too easy to also eat virtually nothing nutritious in the process.  When the freshest vegetable dish available is green bean casserole, you’re bound to feel down.  Drink plenty of water and make sure there are fresh vegetables available, if it means that you are responsible for bringing it.

Get out of the house and out into the cold. As much time as you will spend watching the 1983 classic A Christmas Story on TBS repeatedly and playing Wii with your nephews and nieces, there’s a good chance that your idea of “getting out” simply means going shopping for good deals or running to the convenience store to buy more milk.  You need real exercise and fresh air during the holidays.  So in addition to bringing the salad and bottled water, your responsibility is to stand up and say, “I’m going for walk outside- who’s with me?”  (Don’t forget your coat, of course.)  You’ll be the hero.  And you’ll be surprised at what interesting conversations can arise from a (30 minute minimum) walk in the cold: Certain conversations just can’t be born while lying in a coma-like state on the couch.

I guarantee you will have a better holiday experience if you try abiding by these two tips.  Cabin fever can be prevented.  And you can be the Holiday Armadillo that changes things in your household.  No matter what you believe the winter holidays are actually about, the importance of giving to others is ultimately attached to your religious or cultural traditions.  So give to the needy.  Care for the orphans and widows.  Love the unloved.  And lastly, give the gift of “not feeling miserable” to others.

 

 

 

 

 

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Movie Guy, at Your Service: The Social Network (Plus, Which Actors are Jewish)

Why this movie guy proclaims it to be “Movie of the Year”.

I am extremely picky when it comes to movies.  Extremely. Very seldom do I finish seeing a movie and say, “There’s nothing they could have done to make that any better.  It was perfect.”  But that’s what I said to my wife as I left the cinema on Saturday afternoon after seeing The Social Network.

For a person who hasn’t seen The Social Network yet, and especially for a person who hasn’t even seen a preview for it either, it would be easy to think of it as Facebook: The Movie, some light-hearted movie about how facebook got started.  Fortunately, the movie’s title doesn’t contain the word “facebook” in it.  “The Social Network” is the best possible title because the film retraces all of the random people it took to invent, expand, sustain, and make a confirmed success out of the website.

I always assumed that Harvard dropout Mark Zuckerberg himself was the responsible for it all.  Played by Jesse Eisenberg, facebook creator Zuckerberg comes across as an obsessed college student with Aspergers (he’s just extremely intelligent, instead), so consumed with his website idea that despite making facebook about socializing with people, that his last concern in the world is actually having real friends.

It’s interesting to see how Zuckerberg journeys through the entire movie, constantly finding ways to improve facebook, plowing through real-life friends along the way, collecting and adding their ideas to his growing snowball of a website.  I had no idea that Napster creator Sean Parker, cleverly portrayed by Justin Timberlake, at one time played an important part in it all.

A key factor in The Social Network‘s success is its dark and sophisticated tone. It’s not just Trent Reznor’s musical contributions going on in the background.  I can confidently state that the movie can’t be described as “fun” or “trendy”.  It’s not quirky in the ways that made Garden State a comedy as well as a drama.  The Social Network is simply just a drama, but an infectiously interesting one.  I was impressed how they could fit the coolness of an R-rated movie into the limitations of a PG-13 rating.

When the movie ended, I came to terms with the fact there was no real climax or truly resolvable plot… just like facebook.  In the movie, Zuckerberg compares facebook to fashion, in that it never ends.  The Social Network, from start to finish, is an ongoing, constantly evolving entity.  For me, the whole movie was a continual plot line and climax. This offbeat formula captures the idea of facebook so well.

For me to say that The Social Network is the movie of the year is to say that it’s better than Inception.  So just to be clear, for me, it was better than Inception. My guess is that most people who have seen both movies will disagree with me. But the cultural relevance, perfectly executed acting, and snappy pace of The Social Network kept my mind from ever wandering.  And in age where things like facebook only encourage ADHD behavior, a movie that can keep my attention for a solid two hours and one minute deserves a prize for that alone.

Ethnic Backgrounds of the Main Cast

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The Replay Value of People

People will come and go, but which ones are worth bringing back out of the archives?

There are some movies I watch nearly once a month like I Love You, Man and they never get old, and they’re just as funny as the last time I watched them.  There are other movies like Deliverance, for which I got all I needed with just one viewing.  The same could be said about TV shows: Seinfeld and Friends reruns are much easier to watch for the 6th and 7th time; as for American Idol, for obvious reasons, not so much.  When it comes to “replay value”, people are the same way.

We live and work and play and hang out with some people for years, then, all of the sudden, they are no longer a part of our lives- we graduate high school or college, they decide to work somewhere else, etc.  And after they leave, when we randomly think of them, we are left with an aftertaste of what they meant to us, as a whole.  Generally positive or generally negative.  Either worth the time and effort to catch back up with, or not.

Out of the dozens of contacts in my cell phone, I only regularly talk to a handful or so.  Out of the nearly 800 facebook friends I’ve collected since March 2005, I only regularly talk to a few dozen.  Out of the people I used to work with, there is only one or two that I still keep in contact with.  By subconscious default, we ask ourselves, “Does this person have enough significance in my life to bother with talking to again, past just the ‘hi, how are you’ line?”

We make time for the people we care about, not excuses.  And I know that just as I have left certain people of my past, in the past, I am aware that there are those who view me as “non-replayable” as well.  Like when an old college friend announces that they’re coming to Nashville next weekend on their facebook status, then I send them a private message inviting them to lunch or dinner over the weekend, they ignore my message, spend the weekend in Nashville, then once they return to their hometown, announce as their facebook status, “Had a great weekend in Nashville!”

And then I say to myself, “I get it.  I’m not replayable in their life.  Noted.”  I don’t take it personally.  I may not be worth their time or effort, but I have confidence that I am worth other people’s.

Figuring out who is at all replayable in your life is kind of like going through your closet to decide which clothes you should keep and which ones you should give away.  If you won’t wear that shirt in the next year at least once, you probably won’t ever wear it.  Same thing with people in your life.  If you wouldn’t answer or return their call, or if you would never make an effort to contact them again in the future, if you don’t even find their facebook statuses to be amusing, it’s safe to say you’re just not that into them: They don’t have replay value in your life.

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Being a Handsome Man Vs. Being a Hot Guy

And why it ultimately doesn’t matter anyway thanks to a little something called “charm”.

Recently I asked my facebook friends via my status update, this question:

Females, I need your input for something I’m writing: What is the difference between a guy who is “handsome” and a guy who is “hot, sexy, etc.”?

To summarize the similarities of the responses, with a man who is “hot” there is an attraction (mostly physical), whereas  with a man who is “handsome” is someone who simply is a good-looking guy, though there is not necessarily any kind of attraction there.  Of course the ironic thing about this can best be summed up by what my friend Holly Arnesen said:

“if i refer to a guy as handsome, it usually means that physically speaking he’s nicely put together, but doesn’t necessarily mean i’m attracted. hot and sexy usually has to do with more than what a guy looks like. like some women think intelligence is sexy so, they’ll go for a smart guy over one that they think is nicer to look at.  i once heard someone say, ‘men fall in love with women they are attracted to, and women are attracted to the men they fall in love with.’ i’m not a guy, but i’m pretty sure this tends to be way things go.”

What enticed me to walk up to my future wife on October 5, 2006 and talk to her the very first time I saw her from across a large crowded room was her appearance.  Though it wasn’t until four months later to the day, on our first date (I knew it was a date but she didn’t until it was over), that she actually thought of me in any kind of romantic way.  My physical looks were irrelevant to the equation up until the point I made it clear I was interested in her, given that I’d shared with her my personality and character prior to day that we crossed the line from being friends to dating.

Until we started dating, I was just another average-looking dude.  A forgettable face.  Perhaps the most memorable physical trait would have been my dark hair.  Based on the celebrities that people have told me I look like in the last couple of years (“Cory Matthews” from Boy Meets World, “Balki” from Perfect Strangers, “Ross” from Friends, as well as David Arquette and Paul Rudd), I evidently have the looks of a Jewish-American comedian, which all of those Nick Shell look-alikes are.  Men that are remembered not for their looks, but for their personalities and talent.  Are those men handsome?  Sure, why not.  It’s irrelevant either way.

Speaking of David Schwimmer, I don’t believe anyone could have played the part of Ross better.  But to be part of one of the most popular romantic American TV couples ever, he was a very ordinary looking guy.  Fans of Friends always think of Ross and Rachel fondly, though never once have I ever heard anyone comment good or bad on David Schwimmer’s looks.  But regarding Jennifer Aniston, it’s not that way at all. Her looks were so relevant she actually started a hairstyle craze in 1995 called “The Rachel”.

When my wife and I reminisce on when we first started dating, she always says, “You always had interesting stuff to say so I knew we’d never run out of things to talk about.”  It’s possible that’s what won her over.  My quirkiness.  Some people would call it my ability to “think some crazy crap up”.  Others more reverently refer to it as “thinking deeply”.   My lifelong habit of daydreaming during math and science class definitely paid off.  I charmed her.

So if a guy is simply average-looking, how can he improve his situation?  The “Makeover Week” on the TV show The Biggest Loser would tell us he would need to slim down, get his hair cut shorter, shave off his beard, and wear nicer clothes.  But I know my wife always prefers me to wear jeans, t-shirt, and a ball cap, and she never notices or cares whether I have a beard or not.  There’s really no official way for a schlub or average Joe to gain “handsomeness” or “sexiness” since that’s up to the girl they’re trying to attract.

And I think that’s why it’s a guy thing to not care as much about our appearance as females do.  Because unlike male birds (which are always more attractive and attention-grabbing than the females they attract), male humans know they can attract a woman who is out of their league looks-wise as long as they are funny enough, smart enough, rich enough, strong enough, sensitive enough, or whatever else it takes to charm their love interest.  From Doug Heffernan to Barney Rubble, charm certainly has its advantages.