On February 27th, 2018, my secret was finally made public, when my year-long quest to find my doppelganger from a package of Campbell’s Soup debuted on a new TV show on the Lifetime Network, called This Time Next Year.
My episode was entitled, “Dudes from Different Latitudes”, which was based on the song I wrote and performed in front of the studio audience; near the end of the episode.
A year ago when the episode finally premiered, I was prepared for a huge jump in the number of visitors on my blog and viewers on my two YouTube channels. I was even anticipating the possibility of getting more opportunities to be on TV in the future.
Instead, my blog readers and YouTube viewers only knew about my TV debut after I brought it up. Even then, they had trouble even finding a way to watch my episode of This Time Next Year.
So how is my life different because of the show? I can’t say that it is.
But being on a nationally aired TV show did teach me this truth: TV is mostly irrelevant.
It is true that since the airing of my episode of This Time Next Year, that my viewership on this blog and my YouTube channels have dramatically increased; along with the revenue I make from these side hustles.
However, that had completely nothing to do with people seeing me on TV. Instead, people are discovering me, in growing numbers every day, thanks to the content that I as an individual am constantly producing.
In other words, the Internet is mightier than the TV show.
And that’s because the Internet is much more relevant than television.
So while it was fun to be on TV, I never needed to be on TV to find an audience; or to make money on the side.
I was not paid anything to be on TV. Meanwhile, I make money in my sleep from the thousands of videos that I have published on YouTube. Everyday, I receive emails from people across the world who offer to pay me money just to be featured as a guest blogger here on my site, so that they can include a link back to their website’s business.
When your audience is the Internet, they find you; despite who you are; not because of who you are.
It’s sort of like the opposite of being famous. They accidentally discover your content through a Google search without ever needing to know your name first.
I definitely wouldn’t turn down another opportunity to be on TV, but I no longer see it as the next big step for my creative career.
For me, though, the best part of being on TV was getting to meet my doppelganger, Steve. He was such a cool guy to hang out with and get to know.
If we lived in the same city, I know we would be friends. He was the best part about being on TV.
And Steve, if you’re reading this, just know I still feel you are the brother I never had.