The Amount You Mature After You Turn 30

babycollage

This week I turned 34 and a half. I’m now just 6 months away from turning 35, which will officially toss me out of that targeted demographic which has traditionally been the coveted marketing demographic: age 18-34.

I’m also only 6 months away from the birth of my 2nd child; who I think is a girl.

Turning a year older is not something I fear or hide. I celebrate getting older. That’s mainly because I’m so grateful for the amount of maturity, emotional intelligence, and life experience I gain each year I’m alive.

I definitely don’t wish I was 30 again, or 27, or 25, or 23… I’m perfectly happy and proud to be 34 and a half.

And research shows the same thing; that the age people report being the happiest is 34.

By now, I’m married, I have kid(s), I’m out of debt, I have money in the bank, I “own” a home, and I’m stable in my career.

Additionally, I have (hopefully) already made my dumbest mistakes and learned my hardest lessons in life.

If I simply apply what I’ve already learned from life so far, I should be alright. In theory, I should be on auto-pilot, from here on out, to some degree.

I feel that while I’ll constantly be learning something new every day, my “life’s biggest learning curve” is complete. In other words, now I know what to do, it’s just a matter of testing that knowledge and experience for the rest of my life to see what else I can make of it.

When I turned 30, I knew I was hitting a major milestone. But in hindsight, I now realize that the reason it was a major milestone for me is because I have learned some of life’s biggest and most crucial lessons since then, during these past 4 and a half years.

The Amount You Mature After You Turn 30

My son was born just a few months before I turned 30. Obviously, raising him has taught me a whole lot about life.

Plus, I made some wrong financial and career decisions around that time as well; which ultimately led my wife and I to become the strict Dave Ramsey followers we now are.

Not to mention, I was hired as Parents.com’s official daddy blogger right after I turned 30, which ultimately meant for 3 years, I had to do a blog post daily; being encouraged to be controversial by my editors.

Therefore, I can see in retrospect that I sporadically said plenty of immature and/or now embarrassing things in my blog posts during that time in attempts to “better engage my audience.” I learned a lot from that experience and I’m completely grateful for those 3 years.

On top of all that, I’ve learned the hard way what not to post on Facebook, since turning 30.

But now, I’ve lived through all that.

And I’ve been married for over 7 years now. It would be an understatement to say that marriage, in addition to raising a child, has made me a more mature, less selfish, better balanced human being.

The first day of the rest of my life began the day I turned 30. I can only imagine how much more enlightened I will feel and be by the time I turn 40.

My Blog Readers are Female, but My YouTube Watchers are Male

Dear Jack: Webisode 20 of Jack-Man- “The Ole Switcheroo”

I am very aware of the importance of knowing my audience, so that I can better create content for what people want to be entertained by while they’re trying to kill time on smart phones.

Thanks to the analytics screen for my Facebook page for Family Friendly Daddy Blog, and thanks to the analytics screen for my YouTube channel, I have recently learned a paradox about my audience:

They don’t have a lot in common… They are segregated by gender demographics.

Most of the people reading Family Friendly Daddy Blog are women…

Women
72%
Men
27%

While most of the people watching my videos on YouTube are men:

MALE
83%
FEMALE
17%

For my Jack-Man series, I spend a minimum of 6 hours per video (writing, filming, producing music, editing, publishing) and there are currently 22 Jack-Man videos. When you do the math, that’s a minimum of 132 hours (or 5.5 straight days) of work for that series; and I only started the series 5 months ago.

However, I’m lucky to get 100 views on any of my Jack-Man videos. All that creativity mainly goes unwatched.

Meanwhile, I’ve carelessly thrown together a few unedited and unscripted videos on receding hairlines on my YouTube channel.

Those are the videos that easily get more than 100 views every day.

That’s because it’s mainly men are watching my YouTube channel, not as many women.

And mainly women are reading my blog, not as many men.

So now, behind the scenes, I am sketching out the best ways to blend my blog posts with my videos.

Ultimately, I guess it means that I’ll be publishing more blog posts about receding hairlines to feature my receding hairline videos, and making more videos about parenting to feature my usual daddy blog material.

I am attempting to use my blog to promote my videos and my videos to promote my blog.

So when you see me doing blog posts on seemingly irrelevant material, just know it’s for the other half of my demographics: men.

Why Family Friendly Daddy Blog is Unique

Dear Jack: Our Family’s Visit to Gentry’s Farm in Franklin, TN

It’s common knowledge there aren’t nearly as many daddy bloggers as there are mommy bloggers; but to take it a step further, I specialize in family friendliness in my documented male perspective of parenthood.

On my blog, I believe in keeping things upbeat, positive, constructive, and artistic; and in particular, void of profanity, violence, or innuendos.

Dear Jack: Our Family’s Visit to Gentry’s Farm in Franklin, TN

I want my blog to be an escape from negativity. I want to regularly expose my readers to a narrative featuring a traditional, loving, committed family.

Modern popular culture tries to sell us on this idea: “You don’t need a man in your life to raise a child or a family.”

Meanwhile, I instead see the invaluable importance of an involved husband and father.

Dear Jack: Our First Time to Carve Pumpkins

Billy Graham states it this way:

“A good father is one of the most unsung, unpraised, unnoticed, and yet one of the most valuable assets to our society.”

Therefore, those of us husbands and fathers who do sacrifice everything for our families, who I believe are the majority, not the exception to the rule, fly under the radar.

That’s because we’re not broadcasting our good deeds and our loyalty to our family. We have nothing to prove to the rest of the world. Our family is our world.

Dear Jack: We Rode in a Real Monster Truck at the Spring Hill Ham Festival!

Perhaps my role as a “family friendly daddy blogger” is to help celebrate fatherhood.

Most of my blog posts are weekly letters I write to my children. I enjoy, in real time, serving as their narrator; sharing picture collages to illustrate the stories I tell them about what is going on in their lives that week.

My goal is for my subtle stories to convey the message of the importance of family; and that the dad character is a crucial element in that formula.

Dear Holly or Logan: You’re Due on April 21, 2016

It used to bother me that the committed father and husband character on TV shows is typically either portrayed as a bumbling fool (Tim Allen of Home Improvement) or a widowed saint (Danny Tanner of Full House).

Apparently, the concept of an involved husband and father who is not a walking bio-hazard and whose wife is still alive is difficult to capture in a television program.

But that doesn’t bother me anymore. I can’t control that.

What I can control is my family friendly daddy blog and how I positively portray fatherhood to a sometimes skeptical world that tends to forget that we committed husbands and fathers really do exist; and that we aren’t such a rare breed after all.

Dear Jack: Family in a Camry- “Daddy Date”

I Write Jingles for Toyota (Along with Philips Norelco & Monterey Bay Aquarium)

It’s true. I do indeed write jingles for Toyota.

I Write Jingles for Toyota

Perhaps my inspiration is Phoebe Buffay of Friends when her song “Smelly Cat” was bought out by a major cat food brand.

In the age of YouTube, what can stop me from using my own time and talent to write and record jingles for free, and then promote them on my blog and YouTube channel?

Who knows, maybe I can eventually become a jingle writer full time? I’m making a habit of self-appointing myself as “jingle writer” for Toyota, as well as other brands.

I’ll show you what I mean…

Three weeks ago, our family was sent a 2015 Toyota Corolla to review here on Family Friendly Daddy Blog. One of the things I decided to do with it was to shoot a “homemade commercial”.

So I wrote “Down Low in a Corolla”:

Can’t ya see that we’re Corollin’?

Down low in a Corolla

Gotta keep that family flowin’

Down low in a Corolla

Can you keep up with us?

We’re no Kardashians

But we can lay it down if you can pick it up

Jammin’ to grooves of Walk the Moon

Kids’ car seat in the back

Before that, I recently wrote “Family in a Camry” while we reviewed the 2015 Toyota Camry:

I got my family in a Camry

And we’re happy campers trippin’ to your town

Here we go!

This same video also features the jingle I wrote for Monterey Bay Aquarium:

Hey, hey! It’s Monterey Bay Aquarium

Hey, hey! It’s an underwater adventure

I immediately afterwards wrote a jingle for the 2015 Toyota Avalon:

Come along, in an Avalon, we’re gonna make it great!

In July, Scion (which is part of the Toyota family) sent me to Grand Rapids, Michigan to check out their new Scion iM and IA. Here’s that jingle:

I’ve got my eye on Scion

Try on Scion

Experience what Millennials already know

The first Toyota jingle I wrote was back in May, when my son and I made a homemade commercial for the Toyota Sienna, which doubled as a trailer for our Jack-Man series.

Jack-Man rides in a Toyota Sienna minivan

His getaway car is driven by his dad

I also wrote a jingle for Philips Norelco:

In your face, 9700

In your face, you’ll be glad you found it

It cleans itself like a smart razor should

The percentage display shows the charge is still good

In your face, Philips Norelco

In your face!

We’ll see where this takes me. I enjoy writing and recording jingles for companies, for fun and for free.

You never know when it may get the right person’s attention.

I Write Jingles for Toyota

Dear Holly or Logan: Why I Think You are a Girl

13 weeks.

Dear Holly or Logan: I Think You are a Girl

Dear Holly or Logan,

Within two months, everyone in the free world will know whether you are a boy or a girl. But until then, it’s all educated speculation.

From the very beginning, I have confidently told Mommy that you are a girl. Here’s why:

With your brother Jack, it was like Mommy virtually had no pregnancy symptoms other than leg cramps, which we later figured out was because she needed to eat more bananas, which contained the magnesium and calcium she was needing in her diet.

But with you, Mommy is constantly nauseas.

The only relief is when she is asleep. Even though you can’t tell from looking at Mommy that she is pregnant, I am definitely aware because she is constantly feeling either really hungry or like she ate way too much; no matter how little or much she eats.

In other words, her pregnancy with Jack was a boy pregnancy. Now, I believe, Mommy is encountering a girl pregnancy.

Either way, these are all signs of healthy life inside of Mommy, so as much as it’s tough to know she’s feeling uncomfortable, it gives me peace knowing you are alive and well inside of her tummy. That is a blessing itself that I don’t take for granted.

As much as I would love another boy, I feel it could very easily be my fate to have a daughter.

Mommy and I taught 5th grade Sunday School for the past year. And while I loved interacting with the boys, there was something special about getting to know those girls that gave me a glimpse of what it would be like to have my own daughter.

It revealed to me a place in my heart to where I was able to see why parenting and mentoring a little girl would be a rewarding experience.

We’ll know the week after Thanksgiving. We can continue this conversation then.

Love,

Daddy