My Blog Readers are Female, but My YouTube Watchers are Male

Dear Jack: Webisode 20 of Jack-Man- “The Ole Switcheroo”

I am very aware of the importance of knowing my audience, so that I can better create content for what people want to be entertained by while they’re trying to kill time on smart phones.

Thanks to the analytics screen for my Facebook page for Family Friendly Daddy Blog, and thanks to the analytics screen for my YouTube channel, I have recently learned a paradox about my audience:

They don’t have a lot in common… They are segregated by gender demographics.

Most of the people reading Family Friendly Daddy Blog are women…

Women
72%
Men
27%

While most of the people watching my videos on YouTube are men:

MALE
83%
FEMALE
17%

For my Jack-Man series, I spend a minimum of 6 hours per video (writing, filming, producing music, editing, publishing) and there are currently 22 Jack-Man videos. When you do the math, that’s a minimum of 132 hours (or 5.5 straight days) of work for that series; and I only started the series 5 months ago.

However, I’m lucky to get 100 views on any of my Jack-Man videos. All that creativity mainly goes unwatched.

Meanwhile, I’ve carelessly thrown together a few unedited and unscripted videos on receding hairlines on my YouTube channel.

Those are the videos that easily get more than 100 views every day.

That’s because it’s mainly men are watching my YouTube channel, not as many women.

And mainly women are reading my blog, not as many men.

So now, behind the scenes, I am sketching out the best ways to blend my blog posts with my videos.

Ultimately, I guess it means that I’ll be publishing more blog posts about receding hairlines to feature my receding hairline videos, and making more videos about parenting to feature my usual daddy blog material.

I am attempting to use my blog to promote my videos and my videos to promote my blog.

So when you see me doing blog posts on seemingly irrelevant material, just know it’s for the other half of my demographics: men.

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