Find My Campbell’s Go Twin: Please Help Me By Sharing My Story #FindMyCampbellsGoTwin


No, that’s not me on the cover of the package of the Campbell’s Go soup package. But believe me, I get that a lot from people.

However, my New Year’s Resolution for 2017 is to met my twin, my doppelganger, who can easily be spotted on this Southwest Style Chicken with Quinoa soup package; which can easily be found at most grocery stores.

Here’s the thing: I seriously need your help!

I’ve already done everything I know to do at this point…

Campbell’s Soup is aware of my search. I’ve also contacted BBDO, the advertising agency that handles the Campbell’s account and left messages with the account manager.

I get it. Liability issues. They can’t just hand out the name of the guy on the soup package.

They can’t know for sure I’m just a regular, fun guy who simply wants to meet his twin.

So that’s where you come in. I need you to share my story on your social media accounts like Facebook and Twitter, using the hashtag…


Find My Campbell's Go Twin: Please Help Me By Sharing My Story #FindMyCampbellsGoTwin

Will you do that for me? Just imagine, if enough people who I do know share my story with people I don’t know who share my story with more people I don’t know… it shouldn’t take too long until finally someone actually knows this guy.

Here’s the strategy:

  1. If you know who my twin is, make him aware of this article and/or the video with it.

  2. Help me research. See if there’s anything beyond the fact that BBDO is the advertising agency. What other clues might we find that will lead us closer to him?

  3. Spread the word. Simply spread the link to this blog post and/or the video version.

I am confident that with your help, especially with you (and thousands of people I don’t know) sharing this story, we can cause #FindMyCampbellsGoTwin to trend on Facebook and Twitter.

And from there, I will ultimately meet my twin. You’ll get to eventually see the next chapter of my story.

I look forward to meeting him, finding out what we have in common, and becoming his friend.

Seriously, this is history in the making. And you play a major part in it! I can’t do this without you.


Find My Campbell's Go Twin: Please Help Me By Sharing My Story #FindMyCampbellsGoTwin

Nick Shell’s Self-Help Therapy Guide to 2017 New Year’s Resolutions: 7 Traits of Choosing to Be Victorious Versus Allowing the Default of Being a Victim

For most of my life, I’ve looked back on the previous year thinking, “Man, I was immature back then. I’ve learned a lot in the past year. If only I could go back and live it again knowing what I know now…”

With that being said, I feel that now at age 35, I have created a plan to keep from feeling that way. During the past year, I have formulated and applied my own self-help therapy guide consisting of 7 comparisons of someone who chooses to be victorious, as opposed to allowed the default of the victim mentality.

I believe these have everything to do with whether a person finds success living by their New Year’s Resolutions.

By consciously living by these principles on minute-by-minute basis, I feel like I am really in control of my life. I am simply more independent in my thinking; serving as my own therapist.

These 7 principles are the epitome of the concept: Focus on what you can control, not on what you cannot.

Victors versus Victims

1.       Victor: compliments others vs. Victim: criticizes others

2.       Victor: embraces change vs. Victim: fears change

3.       Victor: forgives other vs. Victim: holds grudges

4.       Victor: always learning vs. Victim: thinks they know everything

5.       Victor: accepts responsibility for their failures vs. Victim: blames others for their failures

6.       Victor: has a sense of gratitude vs. Victim: has a sense of entitlement

7.       Victor: sets goals and develops plans vs. Victim: never sets goals

After applying my “choose your mindset” theory for the past year, I felt a sense of graduation of my program when I was able to successfully upload a video on my YouTube channel entitled (can’t offend me).

In other words, I made a public social experiment out of myself by proving that if I simply made the decision that for the rest of my life, I would no longer grant anyone the authority to offend me (or “hurt my feelings”)… for any reason, by any person.

Through personal application of these concept, I fully realized that if I choose it, only I truly have the authority to grant others to offend me. But without my permission being granted, other people have no power of my emotions.

I alone control my emotions; my emotions do not control me.

What it all comes down to is something called emotional intelligence.

It only makes sense that a person who is constantly offended is allowing themselves to be the victim by default. Therefore, it only makes sense that a person who never seems to be offended is therefore making a conscious decision to be victorious.

I am so grateful for the benefits of living my life this way. I have never before felt so in control over my own life, despite the things I truly have no control over.

Feel free to ask me any questions about my “7 Traits” if you are interested in trying it out for yourself.

Nick Shell’s Self-Help Therapy Guide to 2017 New Year’s Resolutions: 7 Traits of Choosing to Be Victorious Versus Allowing the Default of Being a Victim

My (Accidental) New Year’s Resolution for 2016: To Become a Full-Time Blogger and YouTuber

My (Accidental) New Year’s Resolutions for 2016

I’ve never been a believer in making New Year’s resolutions for one simple fact: I’ve always believed that if I really felt a need to change something in my life, it would be asinine to wait for an arbitrary, culturally celebrated date on the calendar.

When I really care enough to change something in my life, I have always just changed immediately and never looked back. That’s in my blood.

Looking back on some of the biggest changes in my life in the past decade or so, none of them took place in a January:

In November 2008, I became and have remained kosher. In December 2010, I became and have remained a vegetarian. In April 2012, I became and have remained a vegan. In September 2012, I became and have remained caffeine free.

These “never look back” commitments in my life don’t typically take place in January…

(Except for January 2008, when I proposed to my wife… but I wouldn’t consider that as any sort of New Year’s resolution; that would be quite the understatement!)

But perhaps January 2016 can be the exception to my track record. It truly is a coincidence that I am becoming so mindful of this conscious change I want to make, but by default, it might technically be a New Year’s resolution:

My goal for 2016 is to make major progress in growing my blog; in particular, my YouTube channel. I want to deliberately work towards blogging and YouTubing full time; as a stand-alone career.

I remember back a few years ago in November 2013, when I was invited by General Motors to attend an event in Detroit featuring their Buick brand as well as OnStar. While there, I met a full time travel/food blogger named Stefanie Fauquet of Mommy Musings, who told me, “You know, you could be doing so much more with what you’ve got going on.”


She inspired me that day, but it was like a put I bookmark on that thought for later when I could be ready for it.

I believe the time has now come.

But back then, our family was still working our way out of a lot of debt, our son was still very young, and we still lived in our townhouse. (Not to mention, I didn’t have a smart phone yet!)

We had a lot of other goals we had to focus on first at the time.

Here we are in January 2016, having been debt-free for a couple of years now, having lived in our new house for a year, with a decent amount of savings in the bank, and our son is now 5 years-old. Not to mention, my wife and I are both secure in our positions where we both work. And we have smart phones too!

What that means for me is that I now can focus more directly on “doing so much more” with my blog; in an effort to do this full-time, not just as a hobby with benefits.

"Nobody owes nobody nothing. You owe yourself!"

It’s a simple case of Maslow’s Hierarchy of Needs. I need a new problem to solve. I need a new challenge. I know I’m capable of more.

In other words, I’ve reached the blessing of getting to the point where I am very comfortable in life. However, I’m not wired to be okay with being comfortable.

Being in this position only makes me think, “What else could I be doing right now to improve my life?”

Yes, my wife and I are having another child in April, which will surely bring challenges. However, this is “kid #2”, so I feel we as parents already now the basics of what to expect.

I look at more people whose careers inspire me, as did Stefanie Fauquet. I consider food and travel blogger Bren Carrera of House of Bren, someone else I met on that same event in Detroit back in November 2013.

Since then, I have been following her on social media. I have watched her progress as she was invited to be a guest on The Today Show, thanks to her cooking abilities, and then to be invited back. I have enjoyed seeing her evolve into the media personality she is today.

A few weeks ago I read where she explained on Facebook she had publishing company keeping their eye on her, who recently offered her a book deal. I love that! I am so happy for her:

“After dreaming for 10 years, I finally got a book deal. This publishing company had been watching my work for some time and decided it was time to reach out.”

I also think of my friend and professional photographer, Joe Hendricks, who I’ve now known for a decade.

Recently, he moved his family out of their house, and into an Airstream. They are able to travel the country as a family, as Joe teaches seminars across America, as well as does photo shoots, while also selling his photography online. How awesome is that?

And then there’s my most recently inspiring blogger friend, Jarrid Wilson. Our families met each other at Whole Foods one fateful Saturday morning… and the following fateful Saturday morning after that.

Both Jarrid as well as his wife, Julie Wilson, are full time bloggers. Jarrid simply reinforced the words of Stefanie Fauquet from back in November 2013: “You could be doing so much more with what you’ve got going on.”

All these people inspire me. They have turned their passions (and by default, their lifestyles and hobbies) into adventurous full-time careers.

My New Year’s Resolution for 2016 is make great strides in growing Family Friendly Daddy Blog into a full time career.

I feel that my newest kids’ show series on YouTube, Uncle Nick’s Enchanted Forest, has a lot of potential. I designed the outdoors segment of each webisode to be a good mix of action, adventure, and psychology (regarding interacting with others as well as understanding one’s own emotions). However, the first (indoors) part of each webisode is designed to engage the viewer in creative thinking.

Right now I am thinking about Jesus’s Parable of the Talents (found in Matthew 25). I don’t want my talents to be buried in the ground. I want to invest the talents I have now and make more talents because of it.

I feel that I have a lot of talent that needs to be seen by a larger audience. But like Sylvester Stallone said in his cult classic movie, Over the Top, “The world meets nobody halfway.”

Motivational Sylvester Stallone Quotes That I Will Pass on to My Kids: Choosing the Victor Mindset over the Victim Mentality

And there’s also Sylvester Stallone’s quote in Rocky 3, as well: “Nobody owes nobody nothing! You owe yourself.”

Motivational Sylvester Stallone Quotes That I Will Pass on to My Kids: Choosing the Victor Mindset over the Victim Mentality

Therefore, it’s up to me to prove to the world that I am truly the innovative writer and entertainer I know I am. I must successfully convince the free market.

It’s important to me that I grow my audience, proving to major publications, studios, and networks that I am worth investing in.

I don’t believe in New Year’s resolutions, but I do believe in this one.

This is my new prayer of 2016: That God will grant me more responsibilities in my talents.

I’ve got all the ingredients necessary to reach my goal of becoming a full-time blogger. Now I must figure out how to utilize them in a way that allows me to reach that goal.

The Shell Diet (Remember 4 Things: Fiber, Fresh, Kosher, Active)

It’s as easy/difficult as converting your religion.

This is the time of year when I hear people talking the most about getting back into shape and losing weight, as one of their New Year’s Resolutions.  I personally don’t believe in New Year’s Resolutions for my own weird reasons, but coincidentally it was a year ago this week when I officially began a new diet that I accidently discovered/invented in an attempt to get rid of my eczema.  By Spring 2009, people started asking me if I had lost weight and I would reply, “Not that I know of”.  By summer, I got on the scale and realized I weighed (my still current weight of) 153.  This was a major surprise to me because since getting married, I had weighed around 178.  Without trying whatsoever to lose any weight, I had accidently lost 25 pounds.  And more importantly to me, I finally got rid of my eczema, acne breakouts, and regularly occurring headaches.

Over the last several months, friends and coworkers have observed and referenced my strange dietary habits with comments like this, “I wish I could be cool and do the [Nick] Shell Diet”.  Well, thanks to this post, now that will be a possibility for anyone.  Of course, “diet” is a tricky word.  When we hear it, we often associate it with losing weight, or associate it with a temporary change in our eating habits.  But if losing weight is the purpose of the diet, I say the diet is destined for failure.

According to the recently aired special on ABC, Celebrity Weight Loss- What Really Happens, 50 million people every year go on a diet but only 5% of them keep the weight off once they lose it.  Something else I learned from watching was that the diet industry is a multi-billion dollar industry.  So not only do the majority of people going on diets each year not lose enough weight or keep off the weight they do lose, but they waste money doing so.  With the Shell Diet, there’s no profit to be made.  I can’t make money off of sharing my experiences on becoming a healthier person.  There is no product to endorse here.  Can you afford to eat fresh vegetables and fruits every day? If so, good.  But I’m not making any money off of this thing.

Therefore, I interpret the word diet as “healthy lifestyle strategy”, and that’s precisely what the Shell Diet is all about.  Because if you truly begin living a consistently healthy lifestyle, losing weight is an unavoidable side effect.  The problem with most with other diet programs is that they focus on counting calories.  But it’s not about the quantity (number) of calories; it’s about the quality (fiber and whole grains) of calories.  I know a guy who every three years, goes on the Atkins Diet to lose his potbelly (45 pounds), then once he does lose the weight after a few weeks, goes back to what ever he wants for the next three years.  His focus is not on being healthy- since actual nutrition (fruits and vegetables) is seen as a bad thing (because they count them as bad carbs) in that diet.  Not cool, Zeus.

One of the major discouraging things about other “diets” is that at the end of the day, if you’re hungry but have reached your calorie count for the day, you’re just out of luck. With the Shell Diet, it is a sin to let yourself go hungry, ever. With the Shell Diet, you are encouraged to eat (but never overeat) as you’re hungry, granted that you’re eating high fiber snacks and meals.  If you really are hungry, and not just bored, you will eat an orange or a banana, or a whole grain cereal that does not have a charming cartoon character on the box.  Sorry, Count Chocula.

There are four main keys that the Shell Diet is based on:

Fiber, Fresh, Kosher, Active.

Now it’s time to break those down.  This is like a table of contents.  Individually click on each mini-post below, then after reading it, click back to this page.

FIBER: “Build your meals” on fiber from fruits, veggies, and whole grains, not meat or carbohydrates.

FRESH: Cut out all processed foods.

KOSHER Eat like the Old Testament Jews did.

ACTIVE: Find a practical way to be physically active every day.

That’s it.  Everything I have described in the Shell Diet, I literally live by on a daily basis.  I admit, The Shell Diet isn’t truly introducing any new ideas.  Subconsciously, we already know this stuff.  But the Shell Diet breaks it all down into cut-and-dry rules to make it more practical and easier for people to keep themselves accountable.  Sure, if I’m at someone’s house and they made chocolate cake for dessert, I will eat a decently sized slice with no hesitation.  I just won’t pay for it with my own money.  By only eating sweets when they are free (like some Halloween candy), it keeps eating sweets down to irregular occasions.  But I refuse to break my Kosher lifestyle.  Even if it means hurting people’s feelings.  (You’d be amazed how offensive in can be here in the South to turn down BBQ pork, sausage, hot dogs, bacon, shrimp, etc.)

How has the Shell Diet changed my life personally?  Well, since officially converting to the Shell Diet about a year ago, as I mentioned in the beginning, I no longer suffer from eczema, shortness of breath, regular occurring headaches, or acne breakouts.  Not to mention, clothes fit more comfortably now; maybe too comfortably.  But most importantly, I have the assurance of knowing that I am much healthier at age 29 then I was at 27.

If you are brave enough to go “Jesus style” and do the Shell Diet, please grant yourself grace.  It literally took me a year to discover the Shell Diet then another year to begin living by it without cheating.  For me, it ended up being an accidental New Year’s Resolution that actually worked.  Yes, living by the Shell Diet will make you a little bit weird.  People will question you and give you a hard time occasionally.  They even may think you converted to Judaism.

Just ask yourself, "W.W.N.S.E.?" (What would Nick Shell eat?)

By living the Shell way, you’re living like people have lived for thousands of years, back before Coca-Cola and KFC were household names, and before cancer and Diabetes were common.  Sometimes it’s just better to be old school- even as old school as Moses, the Jewish guy who sort of started this whole “healthy lifestyle” thing thousands of years ago when he wrote what we now often think of as that outdated book in the Bible called Leviticus.

I guess no diet strategy is complete without before and after pictures, so here you go:

Before the Shell Diet, around 178 pounds.

And now, after the Shell Diet, around 153 pounds.

Take This Year’s New Year’s Resolutions Seriously Because Convenient Procrastination is Self-Sabotage.

“No more messing around and living underground and New Year’s resolutions… To tell you the truth I’ve said it before; tomorrow I start in a new direction.” –excerpt from the song “Come Downstairs and Say Hello” by Guster

A general rule of life that I have stumbled upon more recently is this: If I really wanted to be doing something, I would already be doing it. And if I don’t yet have the means to do it, I will save the money to afford it or study the material to become qualified or expose myself to the daily discipline and patience it takes to accomplish the goal. So in theory, nothing is holding me back from doing anything I want to do. Not even myself is holding me back.

And really, we ourselves are often the biggest obstacle keeping us from accomplishing our goals. For the most part.

People are consistently late to events because they consistently leave the house 10 minutes late. Not because of an alarm clock or too many red lights.

Some people consistently set themselves up for failure. Not because they themselves are failures or are incapable of change, but because they don’t truly want to accomplish the goal. As the 4th grade cliché goes, they are simply not applying themselves. Subconsciously, they are assuring themselves they won’t have to make an inconvenient change.

The biggest red flag I know of is the sure-to-fail system we call New Year’s Resolutions. Two of America’s most popular resolutions every year are to lose weight and quit smoking. But the holidays are filled with constant stressful situations and plentiful meals of comfort food. So people wait until the testing time is over (January 1st), trying to outsmart the system. It’s easier to “start over” in the New Year. But like uncooked spaghetti thrown at a wall, it doesn’t stick.

The holidays are the necessary boot camp, the true test whether a person is serious about making a lifestyle change. The new year isn’t a magical time that makes things suddenly easier.

The argument is that some people need goals to be motivated. I am one of them. But to set a goal further out into the future for no other reason other than convenient procrastination is self-sabotage.