Alabama

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Food Fast Companies Use Red And Yellow In Their Logos

Sometimes as an elementary school kid I would just simply luck out. An announcement would come over the brown loudspeaker in class to announce that in the afternoon in the auditorium we would be having a Snake Show. Maybe this is just a northern Alabama thing, I don’t know. But what I do know is the entire school got to skip Social Studies once a year to see The Snake Man share his crazy collection of snakes onstage.

Cobras, water moccasins, racers, and even a giant anaconda which he let a group of volunteers hold in a group effort. Every once in a while, he would purposely (“accidently”) let a snake slither off the display table onto the stage of the floor. And whenever that happened, a piercing scream filled the non air conditioned room as many of the girls (and boys) yelled in terror at the top of their lungs.

The Snake Man defined what it meant to have a backwoods country Southern accent, like the kind State Troopers have in Virginia. He had these old fashioned jokes that he thought were hilarious. And by the 4th grade, I had memorized his routine. When he pulled out the albino rattlesnake, he would always say: “The reason this snake is white is because of lack of pigment in his genes. Now I don’t mean blue jeans…” At the end of the show, he gave us all some tips on how to know which snakes were poisonous and which were not. And I will never forget this:

“Red and black, you can pet his back. Red and yella, will kill a fella.”

After the days of Snake Shows were done, I was part of DECA, a Marketing class and club in high school. I loved it. I was actually good at it. We had competitions and got to travel. In the class I learned some neat behind-the-scenes stuff about advertising. One of the things was this: Fast food restaurants usually only use two colors for their signs: Red and yellow.

A quick Wikipedia search of some of the meanings of these colors is interesting. Red: exit, energy, passion, love. Yellow: Slow, fun, happiness, friendship, hope. A person is driving along, sees the red and yellow sign, and subconsciously thinks, “I need to SLOW down and EXIT here, because I have a PASSIONATE LOVE for that food. It brings me HAPPINESS and HOPE, not to mention ENERGY. And Ronald McDonald is my FRIEND.”

It’s hard to find an exception to the red and yellow fast food sign rule. McDonald’s, Burger King, Hardees (Carl’s Jr.), Krystal, Sonic, In-N-Out Burger, Taco Bell, Arby’s, Wendy’s, Popeye’s, Pizza Hut, Bojangle’s. A Google image search will cease any doubts.

Red and yella will kill a fella. Applies to snakes and food.

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The Technicalities of Buffalo, New York and Louisville, Kentucky (and Middle Born Children)

If it were possible for a human being to have a sister city, mine would be Buffalo, New York, recently featured on The Office as the location of Jim and Pam’s wedding. To remove that city from the story of my life would totally change my existence. That’s my mom’s hometown. Her family moved to Alabama in 1973 when she was 15.

That’s the thing with Italians living in the South. They haven’t been here very long. Ask an Italian living in the South and as the story unfolds it is revealed that they moved only a generation ago from somewhere in the Northeast, or Chicago, or Ohio at worst. (Southerners are English, German, Irish, Scottish, African-American, and most recently, Mexican. Any nationality outside of those is exotic.)

 

As I researched Wikipedia to learn how the Midwest got its name (because I was annoyed that the Midwest is not really the Midwest but instead makes up the mid-central-northern area of our country), I learned that there a few cities that though they are literally not in the Midwest, they have the culture of a Midwestern city because of their proximity to that region. These cities are Louisville, KY; Eerie and Pittsburgh, PA; and fittingly for this writing, Buffalo, NY.

I wasn’t surprised by Louisville; I’ve been there enough to know that Southern accents are not common in that city. And Eerie and Pittsburgh are close enough to Ohio for me not to question. But Buffalo caught me off guard. What makes it Midwestern as opposed to Northern?

Buffalo is sandwiched in between two of the Great Lakes- Lake Erie and Lake Ontario. Closeness to the Great Lakes is a Midwestern trait, whereas being near the Atlantic Ocean is a Northeastern trait. And because the city is removed from the too-close-for-comfort culture of New England and the Mid-Atlantic, it has a friendly reputation, more comparable to those Nebraska corn growers.

 

So it is confirmed, Buffalo is a technically a Midwestern city.

Last week while writing Manspeak, Volume 12, I refreshed my memory of the fascinating world of Birth Order and how it affects our personalities. Even if a person doesn’t know much about it, he or she can easily pick up on it and relate. So after explaining the basics of how it works, I always like to ask the person what they think my birth order is. Over 80 percent of the time, people guess that I’m a middle child.

http://yourtotalhealth.ivillage.com/birth-order-your-personality-8-facts-that-might-surprise-you.html

 

Which is a great guess. The middle child often is artistic, laid-back, and had the worst trouble deciding on their college major (which I definitely did). But I’m not a middle child. I’m the first born child. I should be more uptight, more controlling, more motivated, and more aggressive. But I’m not. I live the life of a middle child.

So why, like Buffalo acting like a Midwestern city, do I act like a middle child?

I was raised by middle born parents, who also were raised by middle born parents. And my behavior is only encouraged, being that I married a middle born (who ironically was raised by two first-borns). When I am in a situation where I need to take charge, I can and I do. But what I prefer is to just go with the flow. Not surprisingly, it’s a middle born trait to analyze their identity and purpose.

Technically, Buffalo is a Midwestern city and I am a middle born child. And somehow that makes me wonder, if a sister city could have other siblings, would Buffalo would be a middle child too?

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Manspeak, Volume 1: Humor

It was April 2002 when I first learned/realized that humor is an expected male trait. My sister and I went to this $5 concert some new young musician guy was doing in Birmingham, AL. Supposedly he was about to make it huge and this show was to thank the local radio station for being the first to play his songs. It was none other than the pre-Jessica Simpson, pre-Jennifer Anniston, pre-tattoo sleeved John Mayer.

For months following the concert, I was unable and unwilling to remove his No Room for Squares album from my CD player. I picked up on the fact this 24 year-old kid swam in something I could relate to, and it wasn’t just our shared love of the year 1983. He spoke my language. The third track, “My Stupid Mouth”, had a line that said, “I just want to be liked, just want to be funny, looks like the joke’s on me”. That’s when I realized that I was not alone in that I felt responsible for having to be funny, because I am a guy.

While no doubt there are countless social expectations from the female gender, one that is not important and vital is humor. That’s a guy thing. Compared to the overwhelming number of male comedians, it’s more difficult to find successful female comedians. The ones I can think of right off, are not the norm for what is considered feminine: Ellen DeGeneres, Rosie O’Donnell, Wanda Sykes, and Roseanne Barr.

I’m a personal fan of Ellen. I watched her talk show every day my senior year of college. She’s like one of the guys. And I think that’s why I relate to her so much.

The big exception to this “guys have to be the funny one” rule of comedy is Friends. Three men, three women, and they’re all funny. The show was co-written by a man and a woman. That 50/50 designation of both the actors and writers was part of the massive success of the show. Both men and women could relate to the humor and the characters. Even Seinfeld had a 3 to 1 ratio of male to female actors. Friends broke the mold.

Yes, attractive and feminine women can definitely be funny: Anna Faris, Tina Fey, Cameron Diaz, and Chelsea Handler. But I still see a tom-boyish quality about them. Where it at least seems like they grew up with all brothers. And for every one exception, there are five Seth Rogen’s, three Jon Stewart’s, and four Adam Sandler’s.

Men are expected to be funny, at least in some degree. Even Ben Stein, as dry and drab as he is, is still hilarious. (“Bueller? Bueller? Anyone? Anyone?”) And the Terminator in his violent mission of destruction, right before he returns to the police station by running a squad car through the glass doors and blows away all those in his path, declares, “I’ll be back”. That, is funny.

While this may put extra pressure on a guy, there is a trade-off. Guys don’t have to find the perfect pair of shoes to match every “cute outfit” they own. Or give birth.

“If you can make a girl laugh, you can make her do anything.” –Marilyn Monroe

All pictures with the “JHP” logo were taken by Joe Hendricks Photography:

Blog- www.photojoeblog.com

Website- www.joehendricks.com