Food Fast Companies Use Red And Yellow In Their Logos

Sometimes as an elementary school kid I would just simply luck out. An announcement would come over the brown loudspeaker in class to announce that in the afternoon in the auditorium we would be having a Snake Show. Maybe this is just a northern Alabama thing, I don’t know. But what I do know is the entire school got to skip Social Studies once a year to see The Snake Man share his crazy collection of snakes onstage.

Cobras, water moccasins, racers, and even a giant anaconda which he let a group of volunteers hold in a group effort. Every once in a while, he would purposely (“accidently”) let a snake slither off the display table onto the stage of the floor. And whenever that happened, a piercing scream filled the non air conditioned room as many of the girls (and boys) yelled in terror at the top of their lungs.

The Snake Man defined what it meant to have a backwoods country Southern accent, like the kind State Troopers have in Virginia. He had these old fashioned jokes that he thought were hilarious. And by the 4th grade, I had memorized his routine. When he pulled out the albino rattlesnake, he would always say: “The reason this snake is white is because of lack of pigment in his genes. Now I don’t mean blue jeans…” At the end of the show, he gave us all some tips on how to know which snakes were poisonous and which were not. And I will never forget this:

“Red and black, you can pet his back. Red and yella, will kill a fella.”

After the days of Snake Shows were done, I was part of DECA, a Marketing class and club in high school. I loved it. I was actually good at it. We had competitions and got to travel. In the class I learned some neat behind-the-scenes stuff about advertising. One of the things was this: Fast food restaurants usually only use two colors for their signs: Red and yellow.

A quick Wikipedia search of some of the meanings of these colors is interesting. Red: exit, energy, passion, love. Yellow: Slow, fun, happiness, friendship, hope. A person is driving along, sees the red and yellow sign, and subconsciously thinks, “I need to SLOW down and EXIT here, because I have a PASSIONATE LOVE for that food. It brings me HAPPINESS and HOPE, not to mention ENERGY. And Ronald McDonald is my FRIEND.”

It’s hard to find an exception to the red and yellow fast food sign rule. McDonald’s, Burger King, Hardees (Carl’s Jr.), Krystal, Sonic, In-N-Out Burger, Taco Bell, Arby’s, Wendy’s, Popeye’s, Pizza Hut, Bojangle’s. A Google image search will cease any doubts.

Red and yella will kill a fella. Applies to snakes and food.

I Wish You Would Step Back From that Ledge, My Friend

I’ve struggled my whole life with the phrase “red head”. Ronald McDonald has red hair. But as far as natural hair color, the “reddest” I know of is Carrot Top, and literally his hair is dark flaming orange, not red. And while there are people with a shade of brown hair that has sort of a red hue to it, those aren’t the people we give the name to. Red Heads do not exist. Only Orange Heads. But for some reason Red Head is the term that stuck, and the whole world (with the exception of me) is okay with that and doesn’t question it.

Last week I drove over the Golden Gate Bridge in San Francisco for the first time, having been hypnotized by the theme song montage of Full House that the Golden Gate is the most awesome bridge ever. The bridge is one of America’s most easily identified and popular landmarks. But like Red Heads, it’s not red either. It’s “international orange”. The “Golden” Gate Bridge is actually orange though most people think it’s red. Colors are confusing. The human equivalent to the Golden Gate Bridge would be a Red Head named Sunny. And then Sunny wins American Idol.

Despite its superstar status in our country, I have to admit I find the Golden Gate Bridge to be overrated. I had always imagined that it was a huge bridge that crossed miles of water. When in actuality it’s only 4/5 of a mile long. And the bridge is only one of five major bridges in the San Francisco Bay Area, and it’s not the main one.

I was surprised when I later crossed the San Francisco-Oakland Bridge a few miles away, realizing it has the same design as the Golden Gate except this is the double-decker version, over twice as long, and is painted a bland silver (because the city pretty much is consumed by a murky fog, it actually gives the bridge more of an off-white color). But no one ever pays attention to it.

Strangely, the Golden Gate Bridge is the most popular place in America (and arguably of the world) to commit suicide. According to Wikipedia, approximately one person every 14 days ends their life by jumping from the bridge. Over 1,200 deaths were confirmed by 2005 (since the bridge’s completion in 1937). The success rate of suicide for jumpers from the bridge is close to 98%, with only 26 survivors ever. Though the time it takes for a jumper to hit the water only takes four seconds, the speed of the jumpers reaches around 86 mph. Only Chuck Norris breaks necks quicker.