6% of America is Now Vegan, While 4.1% of Americans Now Identify as Gay (LGBT)

Has America underestimated the growing presence and underground influence of its own vegan population? Does America even care that we vegans have arrived, ordering our six dollar coffees with coconut milk instead of dairy? Or does America just assume we all died a while back from a lack of protein?

According to Top Trends in Prepared Foods 2017, which was released in June 2017, there are currently 6% of Americans who identity as vegan; and that is up from just 1% in 2014.

That means the number of vegans in America has increased by 500% in just 3 years! Try to fathom that.

Meanwhile…

According to Gallup News in a study released in January 2017, currently 4.1% of Americans, or 10 million people, now identify as LGBT; and that is up from 3.5% in 2012.

There are more vegan Americans than there are gay Americans.

No, it’s not a competition. But I do compare those numbers to prove a point:

It is safe to say that the American vegan population is larger than most people realize. And as relevant as the LGBT community is in our nation and its culture, I feel that comparing the numbers of both groups shows how surprisingly popular that veganism has become in our country.

With the current population of America being 323.1 million (323,100,000), that means 6% is 19,386,000.

Yes, there are now over 19 million vegans in America and 10 million are gay Americans.

That means there are arguably nearly twice as many vegan Americans than there are gay Americans.

No, I am not conflating veganism and homosexuality. I have no interest in implying vegans have struggled in any comparable way that the LGBT community has. I do not feel that way at all.

Instead, this is my point: No one else seems to be noticing or caring about the massive invisible influence that vegans have on America.

Just imagine the millions of Americans over the past few years alone who, like me, have quietly bowed out of the system; the system of depending on meat, dairy, and eggs for nutrition.

It’s a bold move. It’s rebellious. It’s counter-cultural.

Imagine the effect that must have on America’s economy. Imagine how grocery stores have already adapted to this shift. Imagine how restaurant chains must be hurting, as they have lost 6% of their customer base.

Vegans aren’t taking over America. But we are the reason you can easily find cashew milk ice cream in most large grocery stores now.

Yeah, that’s a real thing. Cashew milk ice cream.

Are American Restaurants Still Ignoring Vegans as Potential Customers? As a Millennial Vegan Daddy Blogger, I Say Yes.

Today I was contacted by a brand promoter for Applebee’s, who invited me to participate in their newest campaign, “There’s No Shame in Being a Meat and Potatoes Man.” I would have received a gift card for my family to dine at Applebee’s, as I promoted the following options for the modern Meat-and-Potatoes Dad:

Topped Steaks & Twisted Potatoes Line-Up:

  • 3 Steak Choices:  6 ounce USDA Choice Top Sirloin, 8 ounce USDA Choice Top Sirloin, 12 ounce USDA Choice Top Sirloin
  • 3 Steak Topper Choices:  Tavern Mushroom & Onion, Savory Herb & Butter Sauce, Creamy Horseradish & Gravy Topper
  • 3 Twisted Potato Side Choices (pick 1):  Twisted Tots, Loaded Potato Casserole Back, Loaded Garlic Mashed Potatoes
  • 1 Perfect Side: Fresh Broccoli

Hey, I would have appreciated the free meal for my family and would have had a lot of fun promoting Applebee’s here on my blog. One small problem, though…

I am a vegan and my wife and kids are vegetarians.

It’s not that big of a deal that I don’t eat meat. Not eating meat or animal products (for health reasons, not necessarily for animals’ rights), is becoming somewhat normal. In fact, this past summer Moe’s Southwest Grill actually hired me as a freelance writer to promote how vegan-friendly and vegetarian-friendly their menu is.

Some restaurants, like Moe’s Southwest Grill, are able to perceive a shift has occurred in the eating habits of health conscious Millennials, like myself, and how that has an effect on my family’s spending habits at restaurants.

When you Google “how much of the American population is vegan?”, one of the top answers that shows up is an article from onegreenplanet.org, which claims that there currently 6 million vegans in America!

And that in itself is a 6% increase since 2014, when only 1% of the American population identified as vegan. That’s a significant increase!

Isn’t 6% of the population significant enough that restaurants would at least try to cater to folks like us?
My guess is, apparently not. Apparently there are people who are better than I am at math (and who have done enough market research) and have decided that vegans aren’t worth the trouble to get in their restaurants; even though we currently account for 6% of the American population.
Imagine all that collective money that American restaurants aren’t making from families like mine. Oh well.
With that being said, here’s my casting call to any restaurants out there who would like a Millennial vegan daddy blogger with good SEO on his blog to promote the “vegan-friendly” aspect of their restaurant.
Any takers?

MyHeritage DNA Test: Photos of My Great-Grandparents’ Jewish-Middle Eastern Wedding from 1919- Giuseppe Metallo and Maria “Mary” Vite

Last week at work, my wife was explaining to a coworker how our family is vegetarian and that it all started a few months after we were married in 2008, when I went kosher; meaning I stopped eating pork and shellfish.

The natural follow-up question from her coworker was logical: “Is your husband Jewish or something?”

My wife replied, “Actually, he is. He just took a DNA test and found that out!”

(This is funny because my going kosher had nothing to do with my ethnic background; I simply had to in order to cure my eczema dyshidrosis, severe sinus infections, and allergies. In the end, it worked, by the time I eventually became a vegan in 2013.)

Despite my mom thinking her whole life that she was half Mexican and half Italian, her own DNA test through MyHeritage told a much different story:

True, her mother truly was Mexican; but on her father’s side, her Italian grandfather was mostly Middle Eastern and her Italian grandmother was Sephardic Jewish.

My mom’s mother’s side:

32.9% Central American (Mayan/Aztec)

22% Iberian (Spanish/Portuguese)

My mom’s father’s side:

15.2% Sephardic Jewish

14% Middle East/West Asia (Yemen, Oman, Saudi Arabia, Kuwait, Iran, Qatar, the United Arab Emirates, Jordan, Iraq, Syria, Lebanon, Turkey, Armenia, Azerbaijan, Cyprus, Palestine and Georgia)

7.8% Greek

4.5% Italian

2.6% Baltic (Latvia, Lithuania, Estonia)

2.0% West African (Benin, Burkina Faso, the island nation of Cape Verde, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, Mauritania, Niger, Nigeria, the island of Saint Helena, Senegal, Sierra Leone, São Tomé and Príncipe and Togo)

These wedding photos are from my mom’s paternal grandparents’ wedding in 1919. This is Giuseppe Metallo (age 28 and a half) with his bride Maria “Mary” Vite (age 19). I speculate this was an arranged marriage, but I have no proof; only speculation, based on their age difference and the fact they were recent immigrants to America from Italy.

They both moved here from Italy, spoke only Italian, and had Italian names… yet ethnically, they were barely Italian at all. My theory is that their own ancestors had settled in Italy a few generations prior but had culturally become Italian by the time they got to America.

I’m guessing their families had both converted to Catholicism by the time they had left Italy.

This stuff is purely fascinating to me!

But what do you think? Are we truly looking at a mainly Middle Eastern groom and a Sephardic Jewish bride, who were known to me up until this year as my Italian great-grandparents?

I would love for you to leave a comment below and let me know what you think!

And if you’re interested in taking a DNA test like I did, here’s the link to MyHeritage.

PLEASE OFFEND ME! My Identity Protective Cognition Makes It Impossible (A Lesson on Emotional Intelligence)

I am inviting the entire world to attempt to offend me or hurt my feelings. You can attack my appearance, my personal beliefs (like religion, politics, or my crazy vegan lifestyle), or you can even question my motives for doing this in the first place.

You can accuse me of being conceited, as some might say it would take an arrogant person to claim no other person has the power of his emotions to offend him.

But I would actually submit the opposite…

I propose that pride is the root of being offended. I have learned that most people, by default, think this about themselves:

“I’m a good person.”

Therefore, a “good person” deserves (that’s a dangerous word!) to be treated better; to be treated with more respect.

So when another person comes along and implies that “good person” is not as good as they think they are in their own mind, it is an attack against their identity.

Let’s talk about Identity Protective Cognition for a moment.

It’s the concept that when a person has an idea or belief that is so well-rooted in their identity, any information that someone hurls against them will only reinforce that person’s preexisting beliefs.

So whereas the default for most people is, “I’m a good person, therefore, my identity as a good person can constantly be under attack; from anyone to strangers on the highway to my spouse…”, my identity is different:

“I’m not a good person. I’m a flawed person who is aware I’ll ultimately never please everybody on a daily basis. But I’m confident in my identity in knowing that I will always disappoint someone no matter how hard I try.”

Imagine if that were your identity.

Not to mention, I have Identity Protective Cognition on the belief that I fundamentally can not be offended and that no one can hurt my feelings.

Therefore, anyone who even tries to offend me will only reinforce what I already believe:

No one controls my own emotions but me.

But please, try. I beg you.

It will only prove my theory to everyone else reading this today.

I believe Eleanor Roosevelt said it best: ”

“No one can make you feel inferior without your consent.”

Dad Bod Vegan Weight Gain: The Struggle is Real (The War against Saturated Fat, Not Just Cholesterol)

It’s been over a week now since I revealed that I can barely fit into most of my pants anymore, as I have gradually gained weight; even though I’ve been a vegan since March 2013. While my size 31 pants comfortably fit for the first couple of years of my vegan lifestyle, that began slowly changing around the time my wife become pregnant with our daughter, in June 2015.

I began eating more desserts with my pregnant wife, like vegan chocolate bars and vegan cake. The calorie increase didn’t stop after our daughter was born in April 2016, or since then.

It didn’t help that I found a loophole in the vegan lifestyle in that it’s actually fairly easy to eat at Mexican restaurants. Most Mexican restaurants cook their food with vegetable oil now, instead of lard. And most Mexican restaurants have a veggie fajita option. So I would just order that, without the cheese or sour cream. (But that’s still a lot of oil!) Plus, most Mexican restaurants around here have cheap Margaritas. (That translates as extra sugar!)

Yes, I had been living the life of a vegan king.

I had taken advantage of all the ways to increase my fats and proteins without eating any meat, eggs, or dairy. All the while, I was never consuming more than 0% of my daily cholesterol intake. And I was so successful, that I gained enough weight to keep from fitting in to my pants.

So how do you lose weight when you’re already a vegan, but only 3 pounds away from being overweight?

This past week, I went back to the mindset of when I first became a vegan 4 and a half years ago. I asked myself, “What was I doing then, that I haven’t been doing the past couple of years?”

Ultimately, 5 things came to mind:

1.      I was mountain biking back then, not running.

2.      I wasn’t consuming as much chocolate or peanut butter or sweets.

3.      Instead of having the equivalent of a glass of wine or 2 a day, I only had that much per week.

4.      I was actually eating lunch every day; typically leftovers from dinner the night before. Compare that to the past couple of years, I’ve either just eaten oatmeal or sometimes Ramen.

5.      I wasn’t drinking orange juice back then, as my eczema was still remission at the time. 

So to simplify that even more…

I was A) doing exercise that engaged more of my muscle groups, including my core, B) I was consuming less saturated fat, and C) I was consuming less sugar, whether in the form of desserts or alcohol.

This past week has served a sort of trial run for figuring out how I need to make adjustments to what I thought was already a strict diet.

One of the huge discoveries I made this week is that by default, I was subconsciously consuming foods with higher amounts of saturated fats; despite consuming 0% of my daily cholesterol allowance. It was my body’s way of finding ways to consume extra calories, since I had stopped eating a solid lunch.

I realized that the cocoa powder, peanut butter, and coconut milk had high percentages of my daily saturated fat intake; along with the chocolate I was consuming in my oatmeal each day. In theory, I was easily consuming more than 100% of my daily saturated fat intake each day.

On top of that, the sugar from the alcohol and the orange juice was helping ensure that the extra saturated fat I was consuming was staying in my body.

And even with all the running I was doing, my body wasn’t getting the overall workout that mountain biking can do for me.

This are the things I taught myself this week. So obviously, there are permanent changes I have begun applying, which will get me back to my proper pants size of 31.

For my breakfast smoothie, I have switched to unsweetened vanilla almond milk; as almonds have much less saturated fat than coconuts. I have also switched to carob powder, as it contains zero fat, as compared to a decent amount of saturated fat in cocoa powers. And as for the peanut butter in my smoothie, instead of using a huge heaping spoon of it, I’m barely using a tablespoon of it now.

Similarly, for my oatmeal, I’m switching to almonds, instead of trail mix; which contains peanuts and dried fruit which is high in process sugar.

As for alcohol, I have literally been drinking only one ounce of wine after dinner; as a way of symbolically finishing my meal, and my calorie consumption, for the day. I have not consumed any vegan treats this week either. And I’m back on the mountain bike, as opposed to running.

I am proud to share my story with the world. This is the “before” part of the story. I will eventually get to the “after”, but first, I have to earn it.

In the process, I will prove that I can predictably get back to those size 31 pants, by permanently adjusting my lifestyle, and without going hungry.

And again, the obvious irony, is that while there are still people out there who believe vegans don’t get enough protein, I’m having to proactively and aggressively figure out how to lose the weight I’ve gained during the years of my vegan lifestyle.