Are American Restaurants Still Ignoring Vegans as Potential Customers? As a Millennial Vegan Daddy Blogger, I Say Yes.

Today I was contacted by a brand promoter for Applebee’s, who invited me to participate in their newest campaign, “There’s No Shame in Being a Meat and Potatoes Man.” I would have received a gift card for my family to dine at Applebee’s, as I promoted the following options for the modern Meat-and-Potatoes Dad:

Topped Steaks & Twisted Potatoes Line-Up:

  • 3 Steak Choices:  6 ounce USDA Choice Top Sirloin, 8 ounce USDA Choice Top Sirloin, 12 ounce USDA Choice Top Sirloin
  • 3 Steak Topper Choices:  Tavern Mushroom & Onion, Savory Herb & Butter Sauce, Creamy Horseradish & Gravy Topper
  • 3 Twisted Potato Side Choices (pick 1):  Twisted Tots, Loaded Potato Casserole Back, Loaded Garlic Mashed Potatoes
  • 1 Perfect Side: Fresh Broccoli

Hey, I would have appreciated the free meal for my family and would have had a lot of fun promoting Applebee’s here on my blog. One small problem, though…

I am a vegan and my wife and kids are vegetarians.

It’s not that big of a deal that I don’t eat meat. Not eating meat or animal products (for health reasons, not necessarily for animals’ rights), is becoming somewhat normal. In fact, this past summer Moe’s Southwest Grill actually hired me as a freelance writer to promote how vegan-friendly and vegetarian-friendly their menu is.

Some restaurants, like Moe’s Southwest Grill, are able to perceive a shift has occurred in the eating habits of health conscious Millennials, like myself, and how that has an effect on my family’s spending habits at restaurants.

When you Google “how much of the American population is vegan?”, one of the top answers that shows up is an article from onegreenplanet.org, which claims that there currently 6 million vegans in America!

And that in itself is a 6% increase since 2014, when only 1% of the American population identified as vegan. That’s a significant increase!

Isn’t 6% of the population significant enough that restaurants would at least try to cater to folks like us?
My guess is, apparently not. Apparently there are people who are better than I am at math (and who have done enough market research) and have decided that vegans aren’t worth the trouble to get in their restaurants; even though we currently account for 6% of the American population.
Imagine all that collective money that American restaurants aren’t making from families like mine. Oh well.
With that being said, here’s my casting call to any restaurants out there who would like a Millennial vegan daddy blogger with good SEO on his blog to promote the “vegan-friendly” aspect of their restaurant.
Any takers?

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