SEO Starter Kit: 5 Free Tips to Build Your Company’s Presence Online Without Having to Hire Someone to Do It for You

You just Googled something like, “SEO tips for my company”.The fact that you ended up here on my website, compared to some other random site you never heard of, should serve as an immediate confirmation that I must know at least a little about what I’m talking about; even if you have no idea who I am. It was neither fate nor an accident. It was SEO.

Of all the articles that exist on the topic, mine is the one that showed up high enough in your Google search and it was one that you yourself decided to click on.

That wasn’t coincidence. And I spent no money to make that happen. I just wrote an article with good SEO: search engine optimization.

And you want some of what I got. I want to help and I know how important this is to your business.

So let’s make that happen. I will provide you with this complimentary “SEO starter kit”, which is the proven thesis of my success so far:

  1. Begin publishing a minimum of 3 WordPress blog posts per week, between 300 to 500 words each. Publicize each one on your Facebook fan page, your personal Facebook page, Twitter, and LinkedIn. These serve as free advertisements to build your brand and your site.  (However, do not pay to publicize the posts on Facebook; as they recently changed their algorithm to where now, it’s just throwing money away.)
  2. Be sure each blog post contains a minimum of 3 photos; ideally in the form of a collage. (I use Fotor.com.)
  3. Make sure the titles of your blog posts are long and wordy, as the title itself is all many people really read anyway, but at least it counts as a visitor on your site when they click; which strengthens your SEO.
  4. Find websites that already have good SEO that are willing to allow you to do a “guest blog post” on your company (which is very difficult), that will place a link to your website in their post. I currently charge $35 per post. Here is an example, which will take you to the website of Stackhouse.life, which is a tiny house company. 
  5. Create a YouTube channel in which you publish no less than 3 videos per week. Most of the content will be you answering questions that people are already searching on subjects related to your business.

My message to you is this: SEO isn’t necessarily about being the biggest; which is what most SEO experts who charge more money want you to believe. It’s about being seen by the right people in your niche, who are already searching for you, without them actually realizing they’re searching for you; and being the best-looking and most fun and most informative source on the material.

Hungry for more? Check out my 15 minute tutorial in the video at the very top of this post.

Plus, I’m including some links below so you can see some more examples of my work. Thanks for “accidentally” finding my website today!

A “Work Date”with My Wife at ENAR 2018 in Atlanta (Featuring the 2018 Mazda CX-5)

My Family’s Road Trip to Rock City in Chattanooga in the 2018 Mazda CX-5 (Featuring the Original New Theme Song I Wrote)

My Road Trip with My Son to Ruby Falls in Chattanooga in the 2018 Mazda CX-5 (Featuring the Original New Theme Song I Wrote)

Today is My 37th Birthday, Meaning I’m Now in My Late 30s and Officially Pushing 40… And I’m Very Happy About It!

In a way, birthdays are sort of funny to me. It’s almost like “Happy Birthday” translates as “congratulations on not dying so far”; especially the further along you get to certain milestone years, like 40, which I’m now officially pushing.

But my mom, who turned 60 last week, has always been the perfect example of what it means to age with grace; to embrace and celebrate every year you’ve shared with the people who love on this planet.

I am now officially in my late 30s. And I am very happy about that.

No, I would not wish to be younger. Because I am now too reliant on all the wisdom I’ve earned by being alive 37 years.

I’m sure I used to, but I no longer fantasize about going back in time with the knowledge I have now.

That’s ridiculous. Instead, it’s about using that knowledge to make the most of the rest of my life.

What are some of these nuggets of wisdom I’ve learned in my 30s?

It’s always a personal decision whether or not you let other people offend or insult you.

Likewise, it’s always a choice whether you forgive another person. But if you take responsibility over your own emotions and don’t let the rest of the world have control over how you feel, then there’s much less need to forgive other people anyway.

I’ve learned that the default of the human experience is to allow yourself to be the victim. But it’s a proactive choice to decide to be a victor instead.

Maybe those things sound like Joel Osteen’s leftovers, but to me, they are trophies. Applying that knowledge has undeniably improved my quality of life.

And no, I didn’t learn those things from a pastor of a megachurch or a multi-million dollar motivational speaker.

I learned them from surviving my early and mid 30s. I learned them the hard way.

I lived it. I earned it. I value it.

So you can imagine, I’ve very excited about using that psychological gold for the rest of my 30s.

Alright, 40s, here I come!

Dear Holly: The $2.99 Chocolate Puppy Cake from Kroger

1 year, 11 months.

Dear Holly,

Last week, our family managed to make it through all of the 1st season of Nailed It! on Netflix. I had suggested your brother check out the show, after I had spent the week before watching both seasons of Master of None, where the main character who is an aspiring actor, has to settle for being the host of a show called Clash of the Cupcakes.

And yes, Nailed It! was every bit as silly as I imagined it to be, based on the fictional concept of Clash of the Cupcakes and the Internet meme. And yes, your brother genuinely loved the cake competition show as much as I knew he would.

Last weekend, your brother announced to me in the car, as I was taking him hiking while you were home with Mommy:

“Hey Daddy… Mommy said we could look at cakes at Kroger and maybe get one.”

So after our hike, I let Jack look at cakes. To my amazement, there was a chocolate puppy cake for only $2.99. I had no issues paying so little money for a cake so cool; a cake I knew that both you and your brother would enjoy.

As we walked in the door, Jack and I both announced to you,

“Holly, we brought home a puppy cake!”

Your response: “Puppy? Puppy. Puppy!

So after we ate our veggie soup that Mommy had cooking on the crock pot, Mommy cut the puppy cake for dessert for you and your brother.

Jack immediately dived in, as if it were his birthday. (In reality, it’s your birthday and mine that are coming up.)

To my surprise though, you didn’t really care about eating the cake. You just wanted to play with the plastic cover the cake came in.

You had a great time walking around the kitchen and living room with it on your face like a mask. Then you enjoyed stomping on it in the likeness of Justin Timberlake smashing the disco ball on one of his album covers.

Your brother loved the cake. You loved the container it came in. Classic.

Love,

Daddy

Dear Jack: You Chose “Poop” as Your Theme for Dress Up Day at School… and Totally Got Away with It!

7 years, 5 months.

Dear Jack,

Last Friday your class unlocked a special day at school due to your collective good behavior. Your whole class got to participate in “Dress Up Day”, meaning you could have worn pajamas or a hat, or something a little out of the ordinary like that.

As I got you ready for the bus last Friday morning, I saw that on your own, you decided to adopt the theme of “poop” for your special day with your friends.

You pulled out your poop emoji hat from your closet, the one you bought from a street vendor; as a souvenir at the Monster Jam truck show in Nashville last year.

Then you found the “pooping moose” key chain I got you as a souvenir several years ago when GM flew me up to Detroit.

It was clear: You saw “Dress Up Day” as the perfect subtle opportunity to promote poop awareness at school.

Just like the week before when you took it upon yourself to craft a real cobra head necklace to wear to school, you had used your own creativity once again; and never needed to ask Mommy or me what you should wear for this special event.

As I hugged you goodbye right before you hopped on the bus, I thought to myself, “Is there a chance he’s going to be sent home for wearing this to school? Or best case scenario, will he have to take off the hat and necklace as soon as his teacher sees what he’s wearing?”

Fortunately, that was not the case at all.

When you got home that day from school, one of my first questions for you was, “So what did your teacher think of what you wore for Dress Up Day?”

You smiled and announced to me, “She told me she liked it.”

Okay, then. Well, that’s that.

You went to school wearing a poop emoji hat and a pooping moose necklace and it was no big deal.

Good for you. You’re a creative kid!

Love,

Daddy

 

I Got a Clean Head Shave at Boardroom Salon for Men in Nashville on West End

Two months ago in February, right after I made my TV debut on Lifetime’s This Time Next Year in the episode, “Dudes From Different Latitudes”, I buzzed off my hair with a zero guard. My inspiration? For more than a year and a half, I had to have messy hairstyle to look like my doppelganger; as part of the show.

I was so tired of having to deal with hair, that in the likeness of Pedro on the movie Napoleon Dynamite, I just grabbed a pair of clippers and buzzed it all off. (And I have yet to regret my decision!)

A few days later though, I was invited to attend the Grand Opening Celebration for the Boardroom Salon for Men in Nashville on West End. The thing was, I had already been invited to and committed to attend the Toyota Grand Slam Road Trip across Florida during the same week.

So as a consolation, Boardroom Salon for Men offered to give me a haircut after I returned from my Florida trip. The funny thing was, with me having already buzzed off my hair, there wasn’t much left to cut.

However, on my most popular YouTube channel which happens to focus on men’s hair, many of my nearly 4,000 subscribers had been asking me to shave off all my hair with a razor. I didn’t want to do it myself because I saw it as too much trouble.

So as you can imagine, Boardroom Salon for Men was happy to engage my YouTube audience, as I made a video chronicling the epic event.

Here is the video I made featuring my visit. I admit, I am especially proud of the jingle I wrote for Boardroom Salon for Men, in Nashville on West End.

It is one of the most liberating experiences for a man to shave off all his hair; though I imagine many men, especially for those who can still grow hair, fear such an extreme change.

Not me. I love it.

And I think this speaks to the concept of a classy barbershop like Boardroom Salon For Men: That when it comes to men’s hair, choosing to go completely bald these days is just relevant as maintaining a traditional hairstyle.

Boardroom Salon for Men is aware of this, to the point they actually have a separate page on their website dedicated just to head shaves.

Nationwide, there are 30 locations for Boardroom Salon for Men; across Texas, Tennessee, Oklahoma and Georgia. If you’re interested in visiting the new location I visited, which is right across the street from Nashville’s famous Parthenon, here’s the address:

2505 West End Avenue, Nashville, TN 37203

I am very pleased with my visit. I also feel honored to be have been sought out as one of YouTube’s most popular “men’s hair” hosts in America.

And yes, I totally get the layers of irony: I run a popular YouTube channel about men’s hair, though I choose not to have any hair, and then I get approached by Boardroom Salon for Men.

Either way, I am proud to serve as a spokesman.

* Since 2004, Boardroom Salon for Men has been the place where men get ready.

* Boardroom pioneered the concept of luxury salons for men when the industry was yet to exist.

* What started as an idea to build a single salon has now grown to 30 locations across Texas, Tennessee, Oklahoma and Georgia.

* Boardroom currently has two locations in Tennessee, including Brentwood at CityPark and here in Nashville at West End that opened recently.

* Brentwood-CityPark: 7010 Executive Center Drive, Suite 104, Brentwood, TN 37207

* Nashville-West End: 2505 West End Avenue, Nashville, TN 37203

* Boardroom Salon for Men was created to provide the ultimate relaxed grooming experience for men.

* Clients enjoy salon and spa services in an elegant, country club environment that features oversized leather chairs, a pool table, a chessboard and a great vibe.

* A complimentary beverage is also provided with each service.

* Boardroom clients have the opportunity to purchase an Annual Membership, which provides members the freedom of unlimited haircuts, plus 10 percent off all other services and products for one year.

* Boardroom also recently launched a Head Shave Membership:

– 24 head shaves per year – $865

– 48 head shaves per year – $1,620

* For more information, please visit http://www.boardroomsalon.com.

@BoardroomSalons

#WhereMenGoToGetReady