Author: Family Friendly Daddy Blog

6 Comments Posted on Uncategorized

My 5 SEO Side Hustles, Which All Made Me a Minimum of $1,000 Each in 2018; Creating Passive Income

What is SEO? It’s search engine optimization. SEO is knowing how to cater to the free market of the Internet by publishing articles, links, videos, and social media messages, based on what people are already searching for. It’s behind-the-scenes marketing knowledge and skills that allow people like me to make money on the side by helping other people grow their brand name online; as well as my own.

I remember back in high school (my 20th high school reunion is coming up this summer!) when I was planning my proposed future career: I wasn’t that inspired by the thought of making money, but instead, just to be “happy”. But several years later, having entered the work force with thousands of dollars of debt from college loans, then getting married a few years later during the Financial Crisis of 2008, I think it sort of scarred me. Or at least it rewired my brain in regards to how I perceive finances:

Use your time, energy, and talents to control money before it controls you, by default.

That serves as my SEO Side Hustler backstory. It explains why one of my superpowers is the ability and the drive to be constantly making money on the side; no matter how great my actual full time job. I’m sure there’s some psychology in there, that having felt helpless and hopeless with finances in my late 20s and early 30s, I now feel the need to reverse my role with money and instead be in complete control of my finances. I have basically adopted my Italian grandfather’s mindset, as he lived through the Great Depression as a 1st generation Italian-American in an orphanage; and was one of the most financial conservative men I knew. 

What are my hobbies, besides hanging out with my wife and kids? The answer: My 5 side jobs. 

My brain interprets these SEO side hustles as (mandatory) fun. Last year, in addition to my well-paying full-time job in HR at a Fortune 500 company in Franklin, Tennessee (though my wife actually makes more than me at her full-time job), I made thousands of dollars on the side by basically goofing off on the Internet after my wife and kids fell asleep each night. Granted, I don’t get a lot of sleep myself, except on Saturday mornings when my wife gets up at 6:00 AM with kids and lets me sleep in around 8:00 AM! 

Here’s how I made thousands of dollars, on the side through passive income, in 2018 by utilizing my knowledge and skill set of SEO; and plan to make even more in 2019…

#1 My 1st YouTube Channel:

Named after myself, Nick Shell is a YouTube channel with over 6,200 subscribers. I serve as a mentor who helps young men find their own masculine identity and confidence, despite their perception that early male pattern baldness takes away their value as men.

Thanks to the ads that play before each video, I made nearly $3,000 in 2018 from this channel; see below. It also helps that for 3 months straight in 2018, I kept shaving my head, which made me a lot of money as I have since then been able to casually yet effectively sell the electric clippers I used to do it, through the use of Amazon links. (More on that in a minute.)

#2 My 2nd YouTube Channel:

Named after this blog itself, Family Friendly Daddy Blog currently has over 1,500 subscribers. I named it after my blog, as a way of extending my brand name online. On this 2nd YouTube channel, I mainly talk about DNA test results and cultural perceptions of society. Some of my most popular videos are where I feature vehicles that car companies send me because of my blog. (More on that in a minute.) I have learned that producing nearly 3 videos per day, on each channel, grows my audience more than producing fewer, yet higher quality videos.

Quantity over quality is my formula. Even though I have the skill set to make polished, edited videos with music and words that pop up on the screen, I’ve learned that I earn more revenue from the dozen videos I can make in the same amount of time it would take to make one high-quality video.

#3 My website, Family Friendly Daddy Blog:

Yep, you’re on it right now. I created this website over 9 years ago and have regularly maintained it with new posts. (If nothing else, I publish 2 new posts every Thursday: A letter to each of my children, which I have been doing since my wife announced her pregnancy for them both, accordingly.) That’s one of the reasons it has such strong SEO; making it very easy to find when people Google nearly anything. My blog is a dragnet for search terms.

The name of this blog itself, while it may sound a bit corny, was something I strategically created for the purpose of SEO. Therefore, on a daily basis, I have requests from 3rd parties requesting to be featured as a guest blogger on my site, to boost their own website’s SEO. For the right price, I say yes. From these fees alone, I cleared well over $1,000 in 2018.

That’s not including the free vehicles my family was loaned, complete with a free tank of gas, for our family vacations: Mitsubishi sponsored our trip to Sacramento, Mazda sponsored us for Lake Tahoe, and Chevy took care of us for Destin. Plus, I got sent on an all expense paid trip to Florida for the Grapefruit League Baseball Series, thanks to Toyota. Additionally, my kids also get some free toys this year and our family is regularly offered free tickets to events in Nashville, like Frozen on Ice. And all of this is simply because of this blog’s very healthy SEO.

#4 Handling SEO for a major university in the Nashville area:

I’ll keep the name and dollar amount confidential on this one, but I serve as the behind-the-scenes SEO independent contractor for a particular department. I handle their Twitter account, I’ve produced promotional videos for their YouTube channel, and I manage an ongoing blog series which features its employees in a more casual light, so that people in the department can learn more about one another; while increasing the university’s presence online. 

#5 Amazon Associates:

Anytime I place a link to Amazon for a product like this really cool Mama Bear t-shirt for moms, whether it’s in a description for one of my videos on either YouTube channel, or in one of my blog posts, I get a cut of the sale that is made. Even if the person doesn’t buy the actual product, as long as they buy something while they are browsing through other suggested items, I still get a cut of that sale. It’s Amazon’s way of thanking me for directing a new sale to them. In 2018, I made right over $1,000 from these links; even though I didn’t even start the program until February. See below.

I am a huge fan of the book Rich Dad, Poor Dad by Robert Kiyosaki. The book focuses on the importance of creating venues of passive income; making money while you sleep, which is especially what my YouTube videos and Amazon links do for me. The author explains that it’s not enough to become and remain debt-free or pay off mortgage your early, but also to start making side incomes (ideally passive ones) and then investing that money. He presents that formula as the way to graduate from the middle class. So far, it’s working for me. 

At this point, our family could move into one of those McMansion homes in the next neighborhood over; increasing our square footage by 50%. We could afford it, but we instead choose to keep our current lower overhead and send the extra income towards paying off our mortgage early, building our kids’ college fund, growing our retirement, and focusing on our financial investments through Charles Schwab. I could also pay cash for a brand-new vehicle, trading in my old 2004 Honda Element with 180,000 miles and a salvaged title; and still have thousands more in the bank and investments. But instead, there’s a sense of pride in knowing I’m living below my means; not simply within them. 

So while I don’t get much sleep at this stage in my life, I can at least known that I am constantly making money even when I do sleep.

I am Nick Shell- and I am the SEO Side Hustler. 

3 Comments Posted on fatherhood, finance, new house, parenting, People, Storytelling, Uncategorized

At Age 37, My Wife and I Have Begun Investing Our Money, Thanks to Charles Schwab

At age 37, I am fully aware that I am now at the halfway point of the average American lifespan. I suppose this is literally the most appropriate time to have my midlife crisis.

Finally, I can trade in my old paid-off Honda Element for a brand-new Jeep Wrangler, take a spur of the moment trip to Spain, and start training for American Ninja Warrior…

But instead, I am focusing all that energy into planning for the 2nd half of my life- and my wife’s, as well as our children’s future.

My wife and I got married 10 and a half years ago, right in the middle of the 2008 Financial Crisis.

The first half of our marriage was spent building our careers from entry level positions and trying to manage the tens of thousands of dollars of debt we were in; largely due to college loans and our wedding.

The most recent half of our marriage began with us finally becoming debt-free in 2013, buying the last steal-of-a-deal new home in the Nashville area, and both finding ourselves far enough into our careers and side hustles that we started making a comfortable living.

But as Maslow’s Hierarchy of Needs pyramid explains, your goals and motivations evolve as you overcome your previous more basic needs and desires.

Now the focus is… how to invest our steady stream of income into our future.

I thought it was as simple as just paying off our house, then worrying about retirement afterwards.

However, my wife has been listening to the Moneywise program on Moody Radio on the way home from work each day. She explained to me that based on our interest rate on our home, it would actually be a better investment of our money to start building our retirement now, alongside paying off our mortgage early.

My wife then set us up an appointment with Charles Schwab financial investment company, which she had been hearing endorsed on Moneywise.

Today was the big day.

Our financial advisor helped us rollover my 401K from my previous employer to traditional IRA and select a portfolio for it. She also gave us direction on determining our financial goals so we could better plan our retirement and our kids’ college funds.

This was a major milestone for us. Here’s to the second half of life!

Leave a comment Posted on fatherhood, parenting, People, Uncategorized

4 Things to Consider Before Giving Jewelry to Your Kids  

Pieces of jewelry are great gifts to adults and children alike. While most people consider jewelry as a priceless possession, every piece has its price tag, so you want to ensure that it will be used, kept, and treasured forever.  

Giving jewelry to your kids is entirely different from buying them new toys. Jewelry is far more expensive and can be a source of major disappointment when your child accidentally misplaces or loses it. So, here are the important things you need to consider before you give jewelry to your kids:  

  1. Type of Jewelry 

Jewelry for adults is different from jewelry for kids; hence, you need to carefully choose the type of jewelry that you give as a gift. Here are some examples of jewelry pieces that are appropriate for kids: 

  • Monogram and name necklaces. These types of necklaces are perfect for grade-school kids. They are personalized and are appropriate for both girls and boys. You may have the initials or the name of your child designed or engraved into a beautiful pendant. 
  • Birthstone earrings. Dainty birthstone earrings are classic jewelry pieces that will never run out of style and will never be outgrown. They can be given as gifts not only on birthdays but on all types of occasions. For instance, you can give tourmaline or opal stud earrings to Octoberian birthday celebrants. 
  • Earrings in fun shapes and characters. There are different styles and designs of earrings that girls love, such as tiny hoops with fun shapes, flower-theme dangling earrings, cupcake-inspired design, and favorite cartoon character designs.  
  • Rings in colorful and playful designs. Rings are recommended for older kids because they can appreciate them. Choose colorful and playful designs, and your kids will surely love them and wear them every day.  
  • Charm bracelets. Give your kids charm bracelets to remember the most important events or milestones in their lives. For instance, you can give your daughter a basic bracelet for her 7th birthday. As the years go by, accessorize the bracelet with charms that represent your child’s achievements. 
  1. Age of the Child 

The age of your child is a crucial factor to consider before you decide whether it’s practical and sensible to give such a valuable gift. Here are some reminders when buying jewelry for your kids: 

  • Toddlers and preschoolers tend to damage or lose items, especially jewelry. It’s okay to give earrings such as gemstone or birthstone studs for your baby girl because they hardly notice or remove it.  
  • School-age children appreciate cute necklaces and bracelets. Your son will appreciate a new stainless-steel necklace and bracelet with his name engraved on it, like that of his favorite rockstar. Your daughter will be surprised and possibly request a set for her charming jewelry collection. 
  • Teenagers are starting to develop their fashion sense. They would appreciate a simple jewelry set that they can wear to complete their OOTDs. 
  1. Safety

You may want your baby to wear fine jewelry on her christening or when attending special occasions, but you’re also worried about your baby’s safety.  Here’s how you can keep your child safe when wearing jewelry: 

  • Make sure that there’s nothing around or in the jewelry piece that could pose a choking hazard, such as tiny charms, loose embellishments, and delicate extensions, to young children, especially those aged 5 years and below.  
  • Constrictive jewelry could cut off proper blood circulation, so choose necklaces and bracelets with appropriate length.  
  • Bring your child to the jewelry shop to try a necklace to ensure appropriate sizing.  
  1. Make and Durability 

Invest in a long-lasting jewelry piece that your children will cherish forever and that would possibly become an heirloom that will be handed from one generation to another. According to The New York Times, jewelry changes people, so its make and durability say much about the person’s character and personality, including your child’s perception about what a “priceless gift” is.  

As an example, a pair of diamond stud earrings is a precious gift you can give to your daughter for her graduation or debut. Diamond is a precious and durable material, and so are platinum, gold, and silver.

Conclusion 

Jewelry usually holds great sentimental value for the giver and the wearer. It connects the heart and minds of two people, most especially a parent and a child. Parents always want to give the best for their children, and giving your kids jewelry is like showing them how much you love and care for them. More than the price, it is the thought that truly counts. At the end of the day, what your children will love and appreciate are all the time and effort that you have devoted for choosing the best jewelry gift for them.  

Photos: Shutterstock

Leave a comment Posted on fatherhood, parenting, People, Storytelling, Uncategorized

Dear Jack: You and Your Sister Willingly Shared a Bed During the Christmas Holidays

8 years, 1 month.

Dear Jack,

Though you could have slept down the hall in your very own bed in the bonus room while we stayed at Nonna and Papa’s house last week during Christmas vacation, you opted to sleep on the trundle bed attached to your sister’s bed.

But I noticed that all four nights, you and your sister ended up in the same actual bed. She would roll off her bed in the middle of the night onto your bed.

And then by the 3rd night, she decided she wanted to sleep on the trundle bed instead. But of course, she crawled up into your bed those nights after you fell asleep.

The funny thing is, you had no idea. You slept through all of it either way.

Love,

Daddy

Leave a comment Posted on fatherhood, parenting, People, Storytelling, Uncategorized

Dear Holly: Sneaking Chocolate Candy Behind Empty Christmas Toy Boxes

2 years, 8 months.

Dear Holly,

Last week during our Christmas vacation at Nonna and Papa’s, Mommy and I went out for a few hours to get coffee. While we were out, Nonna caught on to a sneaky little trick that your brother set up for the two of you.

He took two empty boxes from Christmas gifts, Scented SlimyGloop and Play-Doh poop, and placed them upright on the kitchen table.

Then he placed the jar of mint chocolate M&Ms behind them and slowly began dispersing them, one at a time, to both of you.

The exact number of M&Ms obtained during this mission remain unknown.

But even though it wasn’t your idea, the look on your face in this picture makes it very clear you were quite the accomplice.

Love,

Daddy