Marketing Schemes Involving Breast Cancer Research

No one hates e-mail forwards more than I do, especially ones that tell me I’m not a good enough Christian because I don’t forward the cheesy things to everyone in my contacts list.  The forwards I despise the most are the ones that mention kittens and/or guardian angels.

Knowing this, one of my friends takes special care in finding some of the worst ones to send to me, as a joke.  I received one last week that tells the story of an old married couple living in a tall apartment building.  When they argued, the man would wave around his unloaded shotgun at his wife, for dramatic effect.  However, this particular time he pulled the trigger, it was loaded.  The bullet missed his wife but coincidently hit a man jumping off the roof who fell past the couple’s window as he committed suicide.

He died from the bullet, not from the fall.  The old man would have been convicted of murder of the jumper, but they found out that the jumper was actually the son of the couple and his name was Ronald Opus.  The son had loaded the gun, knowing that his father waved it around in times of argument, knowing that his father would pull the trigger and possibly kill his mother.  Inheritance money is what the son was after.

But after trying for months to find ways to kill his mother, Ronald Opus gave up and jumped off the building.  The irony was the police cited the incident has suicide because Ronald himself loaded the gun.

That’s all I could think.  Immediately I Googled “Ronald Opus”.  And sure enough, there was a full Wikipedia entry for the fictional urban legend of Ronald Opus.

http://en.wikipedia.org/wiki/Ronald_Opus

I’m no Doubting Thomas; I just pick up on red flags when stories don’t add up or seem legit.  The thing is, I’m not usually one to call a person out on their BS.  I’d rather let them believe that alligators live in the sewers of New York City.  Why should it be my role to rain on their parade?  When a person starts a sentence with “did you know?…” that typically means whatever they are about to say is urban legend or a fabricated story.

Read “Did You Know?” http://wp.me/pxqBU-g

I have to call out another BS situation too right now.

Since last week, I have been seeing this commercial for a popular fried chicken restaurant franchise advertising that they are now donating a portion of their profits from the sales of both grilled and “original recipe” (fried) buckets of chicken to breast cancer research.

For all the millions of dollars we have donated to breast cancer research, the strongest findings they have released to us is this: The more fat a person consumes on a daily basis, the more likely they are to eventually get breast cancer. This does not necessarily mean that overweight people are more prone to breast cancer.  Because some people eat a lot of fattening foods, yet stay slim.

It truly angers me to see companies try to take advantage of people with what I call The Breast Cancer Gimmick: “Want a find a cure for cancer?  Buy and eat this bucket of fried chicken and we’ll help by donating money to research.”  But really, the fried chicken only increases the chances of getting cancer and encourages a lifestyle to stay unhealthy.

Of course it’s not just fried chicken restaurants committing this insulting and greedy gimmick.  It’s pretty easy to find chocolate candy companies during the same thing.

Here in Nashville, I recently saw a car dealership’s commercial advertising that they will donate $400 to breast cancer research for every car purchased within the month.  That’s tacky, but at least it doesn’t contribute to the unhealthy lifestyle of the customer.

I very much want the cure for breast cancer to be discovered, but I refuse to fall for a marketing scheme like this.

If you want to donate money to breast cancer research, do it.  Just don’t let a fast food restaurant or a candy company be the middle man.

To read more about the actual causes of breast cancer and ways to prevent it, click the link below:

The Unholy Trinity of Food http://wp.me/pxqBU-Hk

America’s Got Talent But That Doesn’t Mean They All Have Fans: Why Getting Rich and Famous Like Lady Gaga and Justin Bieber is Just So Darn Tough!

 

The first thing I randomly thought of when I woke up this morning was who else shares my birthday with me.  There’s Adolph Hitler (b. April 20, 1889).  And Joey Lawrence (b. April 20, 1976).  And then I (b. April 20, 1981) realized that Joey Lawrence is one of those washed out actors I keep forgetting about.  I’m sure if he had the chance, he would love to be back acting in the spotlight.  But the best he could do was to sign up for Dancing with the Stars a few years ago.

Because despite his ability to act and his good looks, America isn’t buying his product anymore.  Like Pauly Shore and Alyssa Milano, they will always have a place in our hearts.  The place labeled “early 1990’s”.

To a degree, almost everyone can sing decently, at least.  But having an amazing voice like Adam Lambert or Taylor Hicks means nothing if people don’t actually buy their music.  Or even buzz about their music on Twitter.

And that is the Survival of the Fittest of the entertainment industry:

“You can sing?  You can dance?  So can I.  So can everybody.  So what?”

Without that personal connection with fans, without that “Gotta Have It” trait an entertainer needs, their talent is as forgettable as any failed TV show that Christian Slater or Jerry O’Connell or Jay Mohr has tried to pull off.  Likeable guys, just not enough of that connection with the audience.  What they don’t have, wondergirl Lady Gaga is full of.

Some people are born with it, others are not.  Will Smith has it.  He can pull off being an action star by fighting aliens in Independence Day and he can play a cool, charming gentlemen in the romantic comedy Hitch.

Why do so many people feel they can connect with Will Smith and Lady Gaga?  I don’t know.  And if I did, or if anyone did, that secret would be utilized by everyone struggled to be noticed.

Heck, even Paris Hilton has talent and knows how to use it.  Though it’s easy to say she can’t act, or they she’s fake, there’s no denying that she knows how to play one part very well: the part of a rich American heiress.

She knows how to look like a movie star, speak like she’s from Connecticut, and at the same time she knows how to foolishly party like any young “in the moment” actress in Hollywood.  And as long as people say they are annoyed by Paris Hilton, she’s doing a good job.  The day she is taken seriously is the day her career is over.

Of course, sports stars are a little bit of a different story.  Arizona Cardinals running back Tim Hightower’s athletic career isn’t based on his ability to connect with fans.  It’s based on his physical ability to perform.

But even then, there is that professional golfer whom I’m way tired of hearing about.  And his disconnection with his fans definitely caused a distraction in his career.

But when an actor or singer does the same thing, if anything, it may even help their career.  It’s not uncommon for them for have multiple failed marriages.  It’s almost expected.

Funny how we hold different people to different standards like that.  I’m so glad I’m not famous.

LOST Recap: Season 6, Episode 13- “The Last Recruit”

Jack and Sawyer are both against The Smoke Monster, so technically they’re on the same team.  Sawyer is escaping The Smoke Monster, while Jack is choosing to face him head-on to attempt to defeat him.  Ultimately, the ongoing theme of science vs. faith and dark vs. light will take place when Jack soon challenges The Smoke Monster.

I forgot Jack has a son in the flash-sideways world.  Who else could Jack’s ex-wife be other than Juliet?  I can’t think of a better candidate.

Hooray, Jin and Sun reunite, at last.  I just wish it wasn’t tainted by the unbelievable storyline of Sun not being able to speak English until she saw Jin again.  But hey, I can’t complain.  They’re back together and they weren’t instantly shot by Faux Tina Fey as soon as they reunited.

Yeah, Jin and Sun have to stay alive a while longer to establish the importance of Baby Kwon as one of the chosen Kwon.

In case you missed last week’s recap for “Everybody Loves Hugo”, click on this link:

http://wp.me/pxqBU-IN

dad from day one: The First Time Dad at Age 29 Club

At 8:37 tonight, I will turn 29 years old.

I can think of three 29 year-old first time dads right off.  John Krasinski playing Jim Halpert on The Office.  Zack Braff’s character, Michael, in the movie The Last Kiss.  And Kevin Bacon playing Jake Briggs in the movie She’s Having a Baby.  And now I shall be among them.

Of course, I’m not an actor or a character in a movie or TV show.  But it’s natural  to look at them and think, “Hey, I can relate to them. And if they can pull it off… so can I.”

I have a habit of subconsciously giving myself reassurance based on the lives of actors and fictional characters.  The truth is, we all do.  I admit I used the characters of Stephanie Tanner (from Full House) and Winnie Cooper (from The Wonder Years) as the standard of the girl I wanted to marry.

Mission accomplished.  My wife is a fun-loving all-American middle child from northern California (like Stephanie Tanner) and sweet, respectful, and passionate (like Winnie Cooper).  I can’t deny that my personal life is affected by fiction.

So I put myself in the shoes of the average guys I see on my TV screen every week.  I am average, like them.  Arguably normal, like them.  Clueless to fatherhood, like them.

And from what I’ve learned so far about being a first time parent is this: Being clueless is sort of the whole point.  No one actually knows what they’re doing.  It’s a character building experience, just like marriage.

I think of this banking commercial that was airing a few months back.  A first time dad brings his newborn home and holding the baby up to his eye level he says, “I know.  It’s not about me anymore.”

Yes, my life as I know it is ending.  In November I will begin Life: The Sequel.  I will instantly be transformed from Married Guy to Married Guy With a Baby.  Totally cool with me.

Because I can easily admit that the transition from Single Guy to Married Guy has done nothing but make me a better person.  I’m less self-centered and more easy going because I have less personal expectations to be met.  My expectations revolve around someone else, as a Married Guy.  I am a helper and a partner.  I don’t mind those roles.

So how much more will I improve in my journey of becoming a more giving person once the baby gets here?  I can only imagine: that much more.

Born into this world as a baby who was completely dependent on others for everything, I have spent 29 years learning to do things on my own, having no choice but to realize it’s not all about me, more and more each day.

I had nay sayers trying to warn me before I got married how much I would miss the single days of answering to no one.  But almost two years into being married, I don’t feel that way at all.  I was not cut out to be a Single Guy.  So glad those days are over.

While I am fully aware that having a baby changes everything, I welcome this change.  What good would it do to spend the next five or ten years just trying to save up money to try to afford to have a kid? I would never reach that point of affordability or personal readiness.

I was married at age 27, the average age for an American man to be married.  And I couldn’t find Internet research to back it up, but I would have to assume that it’s safe to say that age 29 is the average age of a married, first time dad.  Despite my overawareness of my own quirkiness, I live a pretty normal life.

And that’s what I want.  A normal life.  Dirty diapers and all.

All pictures with the “JHP” logo were taken by Joe Hendricks Photography:

Blog- www.photojoeblog.com

Website- www.joehendricks.com

Show Me That Smile Again, Don’t Waste Another Minute on Your Cryin’

There’s no around it.  We  lived through a couple of decades of gathering around the fake wood grain Zenith TV on shag carpet to watch what we knew as the American sitcom.

Laugh tracks.  Freeze frames to conclude the episode.  Inspirational advice during the 23rd minute of the episode accompanied with soft and cheesy keyboard music (made famous by Danny Tanner and Uncle Jesse).  Annoying catch phrases like “Did I do that?”  And most importantly and best of all, their wonderful theme songs that are so just you just want to cry, which featured a few seconds of footage from each main character for that season as the show came on.

That was 1977 through 1997.  Two solid decades of pure delight.

But these days, what do we consider to be the 30 minute sitcom?  The Office.  30 Rock.  There are others, but certainly the list doesn’t go on like it did in the days of Mr. Belvedere.

Now the theme songs don’t have words.  And we have to figure out on our own when to laugh.  And typically there’s no moral lesson to learn.  Just ironic humor.  By the 28th minute of the episode, the characters are not necessarily any better off than they were when the plot was introduced at minute 3.

But those good feelin’ sitcoms of the 1970’s, ‘80’s, and ‘90’s can never be revived.  Because we as an American audience have outgrown them. We couldn’t take The Office seriously if there were laugh tracks and if at the end of every episode Michael Scott gave Jim a heart-to-heart talk about what it takes to be a good leader.

Our preference of comedy has evolved from lighthearted insults and sight gags to dry humor stolen from the British.

Speaking of irony though, we live a double standard.  What we will not accept in modern comedy, we still accept in reruns that come on in the evenings right before our new shows.  Shows like Friends and Seinfeld which followed much of the old-school traits of sitcoms, though they weren’t family sitcoms.

We differientiate:  It’s 6pm and laugh-track infused Friends is on.  Something in our subconcious says, “It’s okay, that was the ’90’s.”  Then a few hours later 30 Rock is on and we hold it to a different standard.  We’re more sophisticated than we were at dinner.  Because we have to be clever enough to get the jokes of our dead-pan humor queen Tina Fey.

What caused us to change what we accept as humor?  The dynamics of the modern family.

Something that has a lot to do with explaining why classic family sitcoms have disappeared from cable TV is The Disney Channel, which is now included with basic cable.  But when we were younger, it cost extra every month.  So back then ABC, NBC, and CBS had to make sure the majority of their comedies were family sitcoms.

Now, kids can watch their corny shows like iCarly in their own bedrooms while their parents watch something cooler in the living room.  Man, I miss Tony Danza.