America’s Got Talent But That Doesn’t Mean They All Have Fans: Why Getting Rich and Famous Like Lady Gaga and Justin Bieber is Just So Darn Tough!

The first thing I randomly thought of when I woke up this morning was who else shares my birthday with me.  There’s Adolph Hitler (b. April 20, 1889).  And Joey Lawrence (b. April 20, 1976).  And then I (b. April 20, 1981) realized that Joey Lawrence is one of those washed out actors I keep forgetting about.  I’m sure if he had the chance, he would love to be back acting in the spotlight.  But the best he could do was to sign up for Dancing with the Stars a few years ago.

Because despite his ability to act and his good looks, America isn’t buying his product anymore.  Like Pauly Shore and Alyssa Milano, they will always have a place in our hearts.  The place labeled “early 1990’s”.

To a degree, almost everyone can sing decently, at least.  But having an amazing voice like Adam Lambert or Taylor Hicks means nothing if people don’t actually buy their music.  Or even buzz about their music on Twitter.

And that is the Survival of the Fittest of the entertainment industry:

“You can sing?  You can dance?  So can I.  So can everybody.  So what?”

 

Without that personal connection with fans, without that “Gotta Have It” trait an entertainer needs, their talent is as forgettable as any failed TV show that Christian Slater or Jerry O’Connell or Jay Mohr has tried to pull off.  Likeable guys, just not enough of that connection with the audience.  What they don’t have, wondergirl Lady Gaga is full of.

Some people are born with it, others are not.  Will Smith has it.  He can pull off being an action star by fighting aliens in Independence Day and he can play a cool, charming gentlemen in the romantic comedy Hitch.

Why do so many people feel they can connect with Will Smith and Lady Gaga?  I don’t know.  And if I did, or if anyone did, that secret would be utilized by everyone struggled to be noticed.

Heck, even Paris Hilton has talent and knows how to use it.  Though it’s easy to say she can’t act, or they she’s fake, there’s no denying that she knows how to play one part very well: the part of a rich American heiress.

She knows how to look like a movie star, speak like she’s from Connecticut, and at the same time she knows how to foolishly party like any young “in the moment” actress in Hollywood.  And as long as people say they are annoyed by Paris Hilton, she’s doing a good job.  The day she is taken seriously is the day her career is over.

 

Of course, sports stars are a little bit of a different story.  Arizona Cardinals running back Tim Hightower’s athletic career isn’t based on his ability to connect with fans.  It’s based on his physical ability to perform.

But even then, there is that professional golfer whom I’m way tired of hearing about.  And his disconnection with his fans definitely caused a distraction in his career.

But when an actor or singer does the same thing, if anything, it may even help their career.  It’s not uncommon for them for have multiple failed marriages.  It’s almost expected.

Funny how we hold different people to different standards like that.  I’m so glad I’m not famous.


Romantic Comedy: Subliminal Sexual Messages in Commercials

Using sex to sell a product isn’t always as blatant as Hardee’s (Carl’s Jr.) featuring Paris Hilton using her whole body to wash a car while eating a Thickburger as part of their “More Than a Piece of Meat” campaign. In 2005 when my sister and I shared an apartment in college, she casually made a comment one time that has changed my view on Red Lobster forever. We were watching a commercial for their “Unlimited Shrimp” special. She simply said, “They’re trying to make that shrimp look sexy.” Good call. Now, anytime I watch a Red Lobster commercial I can’t help but notice it.

For the last several years, Red Lobster’s commercials have only been showing food; no people. The food itself is used to symbolize parts of the human body and the actions of the bedroom. The music is jazzy and sophisticated, with “ooh’s” and “ah’s” in the background vocals. The camera speed is slow. The atmosphere is steamy. Words such as “indulge”, “temptation”, “sensational”, “succulent”, and “peak” are often used.

That’s what makes for good subliminal advertising: It’s so much a part of the background that it takes someone pointing it out before it can be seen by the public. Either I’m as immature as an 8th grade boy, or the clever advertisers working for Red Lobster are being so subtle that no one seems to notice.

Whereas Hardee’s uses suggestive advertising in a more pornographic style and offends people, Red Lobster is sophisticated and does it subliminally… and totally gets away with it. Because who would call them out on it and risked being labeled as having a dirty mind? Me.

The first random, most recent commercial I found:
http://www.youtube.com/watch?v=6CzpNNbzMQA

A link to a website that reveals some other subliminal advertisements. Some are a bit of a stretch and some are pretty risque. Plus the guy who commentates is more crass than I am about it. But I did think it is interesting.
http://www.artistmike.com/Temp/SubliminalAd.html