I’ve been saying this for years, but there is good reason to question why it is that so quickly so many major brands paint themselves pink in the name of finding a cure for breast cancer.

Sure, we all want to there to be an easy medical cure for breast cancer and we all personally know someone who has been affected by breast cancer.

It’s a deeply emotional subject. Therefore, it’s natural to want to show our support to find a cure for breast cancer.

However, what I want to point out about our society is that we’re much, much, much more concerned with finding a cure, having been throwing money at Susan G. Komen since 1984, than we are concerned with actually preventing breast cancer.

I subscribe to the philosophy of Albert Einstein: “Intellectuals solve problems, geniuses prevent them.”

The thing is, the cure for cancer was discovered decades ago. Just watch the documentary Forks Over Knives on Netflix. You’ll see testimonials from women who diagnosed with terminal cancer back in the 1980s and 1990s.

You will be able to learn the reality that “the cancer switch can be turned on and off” through a plant based diet:

They switched to a plant-based lifestyle (they stopped eating animal products and artificial flavors and colors). Turns out, they are still alive and as of the taping of the documentary were still cancer free!

The overwhelming evidence is there.

However, this truth is annoying. It requires a person to change their lifestyle in order to not get cancer.

Our society instead places a higher value on fixing the preventable problem after it has already happened.

Just take a look at the infographic at the very bottom of this post, which illustrates which health issues we raise the most money to find a cure for, versus which health issues are actually killing us.

What you see is that the diseases that kill us the most are the most easily preventable; through proper diet and exercise; yet our passion is in “finding the cure” for the more disease that kills the lower number of us.

As for the Susan G. Komen “find a cure” movement, I’m apparently not the own one picking up on the fact that the marketable passion to find a cure is actually overshadowing the importance of actually finding a cure, and most importantly, it distracts from the fact cancer is largely preventable with a plant-based lifestyle.

Just check out this recent satirical Onion article: Susan G. Komen Foundation Launches Deep Space Probe To Bring Breast Cancer Awareness To Rest Of Galaxy

It points out the fact that lack of awareness, or raising money to find a cure for breast cancer, aren’t the problems. They are the symptoms of the problem.

The actual problem is people are dying of a largely preventable cancer.

I think it’s important to consider the fact that countries that consume little to no dairy also happen to have the least occurrence of breast cancer.

So it seems the actual problem is the lack of awareness of how to eat in a way to prevent cancer from forming in the body in the first place.

There’s also this one featured on The Huggington Post, “Susan G. Komen Partners With Fracking Firm, Despite Possible Cancer Links“, which points out Susan G. Komen is turning a blind eye to the fact so many of brands that raise money for them (as a sales tactic, of course) actually have products that are known to cause cancer, not prevent it.

But it’s not just with companies who wave the pink flag to increase profits, or with Susan G. Komen turning a blind eye to sponsored products actually being linked to cancer.

The annoying truth is that it’s also our society’s tendency to keep literally buying into the concept that “finding a cure” for cancer is more important or relevant than preventing it.

If you’re familiar with my blog and my life, you know that I’ve been a vegan for more than a year and a half, a vegetarian for 3 years, and kosher (no pork, shellfish, etc.) for 6 years.

I am happy to answer any questions you have about this “extreme” lifestyle. Just leave a comment below.