Last night I posted Why I’m Happy About Annie’s Homegrown Being Bought Out By General Mills, to which a friend who actually was instrumental in my own transition from vegetariasm to veganism responded with this comment:
Monica Lang I’m not buying it. Keep a box today and compare the ingredients a year from now.
Actually, I think she’s got an excellent idea! She makes a great point. So I literally am going to do exactly what she suggested…
I took close-up pictures of the Annie’s Homegrown products we happened to have in our pantry. (In case you’re wondering, my son is a vegetarian, not a vegan- which explans the mac-and-cheese.)
A year from now, I will take and post pictures of the same products, if available, and compare them for everyone to see.
While I definitely could be wrong, and would quickly admit it if I am a year from now, I doubt think General Mills will mess with Annie’s Homegrown’s dedication to keeping their products organic, non-GMO, and free of artificial dyes and flavors.
The reason I am confident to say this is because General Mills can’t afford to “Monsanto-size” their newly acquired product line. The whole point in them acquiring Annie’s was because they know how much money a market we organic/non-GMO consumers shell out each year.
If they General Mills changes Annie’s ingredients, then people like me would simply start buying products of other food companies who do still have integrity.
I believe General Mills will make the right decision- not from the heart, like Annie’s always has, but because of the bottom line; it’s directly related to them making a profit.
So, let’s watch together how this works out. None of us can know for sure until September 2015.
See ya in a year!
Actually… please come back before then. I just mean, I’ll do a follow-up post on this in September 2015.