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My Favorite Facebook Trend of 2010: Getting People to “Like” Your Fan Page

Getting “liked” on facebook is always authentic, right?  I guess I should just ask all 800 of my authentic facebook “friends”.

One of the popular online trends of 2010 has been to try to convince/bribe people on facebook to “like” your fan page.  I hope it’s okay to think that concept is hilarious, because it cracks me up every time.  Sure, having thousands of people “like” Conan O’Brien’s fan page on facebook had to have helped him, but the difference with him was that he nor his crew had anything to do with it.  True fans began and empowered the Coco movement on their own.  But I know that all entertainment and business entrepreneurs are being told by the experts to get people to “like” them on facebook and think up clever sayings for Twitter because this is the age of networking and doing those things helps ensure prosperity or at least survival.  And they’re probably right.

But still, it reminds me of being in the 1st grade and some kid you barely know asks for your slice of pizza during lunch and attaches this promise to his request: “I’ll be your best friend…”  As a young child, even then I always knew there was no authenticity there.  But then again, we are all well aware that at least a quarter of our facebook friends are not actually our friends- in fact, I have no clue who a quarter of them even are, and I bet they would say the same thing about me.

I’m currently (and slowly) reading a book called Microtrends, which explains the power of 1 percent of the population liking anything.  In the introduction of the book, author Mark J. Penn explains, “By the time a trend hits 1 percent, it is ready to spawn a hit movie, best-selling book, or new political movement.” According to the book, that 1 percent of the American population he is referring to literally means 300,000 people; not even a third of a million people.  In essence, the idea behind being “liked” on facebook is an effort to show the marketing executives that one’s cause has a following close to or reaching 300,000 people.

I’m all about other people being successful and even helping them to get there in big meaningful ways, but being asked to be “like” anything ultimately just reminds me of the fact that if everyone was rich, that no one would actually be rich- in the same way, only a limited amount of people can be famous.  And if you try to manipulate the true Invisible Hand of Coolness and Popularity in a room full of thousands of other people also metaphorically yelling to each other, “Hey, look at me!”, the noise just cancels out most of the room, while the actual trend leaders are in a different room down the hall.

I would rather know that a person authentically “likes” me, not by creating my own fan page and asking people to publicly acknowledge my awesomeness in a predictable facebook gesture.  But then again, I’m not cool enough to think up clever Twitter posts either.  I’m so out of touch- I’m such a bitter, old, stubborn man.  Now get off my property!

1 Comment Posted on Nostalgia, People, Spirituality, Storytelling, Uncategorized, Writing

The Cultural Identity of Being “Born Again”

I actually come across as pretty normal on the surface.  But recently, I have realized that I’m not simply a religious guy, or even just a Christian… I am one of those evangelical fanatics- basically another version of Kirk Cameron.  So now, I take this opportunity to come out of the closet and accept my social label as an official Born Again Christian.

 

“Even though I see fundamentalist Christians as wild-eyed maniacs, I respect their verve.  They are probably the only people openly fighting against America’s insipid Oprah Culture- the pervasive belief system that insists everyone’s perspective is valid and that no one can be judged.”

-Chuck Klosterman, in his book Sex, Drugs, and Cocoa Puffs

 

It wasn’t until recently while finishing the final chapter of Sex, Drugs, and Cocoa Puffs that I finally realized I am part of a subculture of Protestantism which outsiders label as “Born Again”, which from what I gather, was a pretty popular term back in the 1970’s.  This whole time I’ve been calling myself a Christian, but now I fully understand that just doesn’t cut it.  “Christian” has become such a generic term these days.  Jesus is officially a household name now. While Jesus may be Ashton Kutcher’s homeboy, it’s safe to say that the relationship I have with Jesus Christ is much different than someone just using Jesus as a funny pop culture reference on a t-shirt.

By reading about myself from an outsider’s perspective (Klosterman identifies himself as a mix between a “bad Catholic” and an agnostic), I am able to understand my cultural identity in a way I never have before.  I get it now: I am a fanatical Christian.  Every thought pattern in my head eventually comes back to Jesus being the savior of the world and my desire for people to know Him.

I find it extremely important and relevant to quote a paragraph from Sex, Drugs, and Cocoa Puffs:  “There are no other subjects, really; nothing else- besides being born again- is even marginally important.  Every moment of your life is a search-and-rescue mission: Everyone you meet needs to be converted… Life would become unspeakably important, and every conversation you’d have for the rest of your life (or until the Rapture- whichever comes first) would really, really, really matter.  If you ask me, that’s pretty glamorous.”  For me, calling myself a Christian doesn’t simply mean that at some point I came to the realization that I belief Jesus is the son of God, which would be the simplest definition of the word Christian.  Instead, I live a seemingly curious and quirky lifestyle as it relates to my relationship with Jesus Christ.

You’ve probably heard of “Catholic guilt” or maybe even “Jewish guilt”, but I need to introduce something called “Born Again guilt”.  Because we truly believe that Jesus literally meant it when He said, “I am the way, the truth, and the life.  No one comes to the Father but through Me,” we carry this burden of wanting every person we meet to “have a personal relationship with Jesus” like we do.  We sincerely believe that by trusting in Christ as the redemption for our naturally flawed nature and by loving serving others as ourselves, we will be part of the Heavenly Kingdom when Jesus returns as the King.  Sounds pretty sci-fi, yes.  But so does every religion, including atheism.

It’s no secret that I find reasons to insert random facts about the year 1983 or to tell which actors are Jewish or relate the Rubik’s Cube to everyday life.  That’s just me being me.  But I am also constantly looking for ways to write about or at least mention Jesus in ways that are subtle as well.  I realize that if Scenic Route Snapshots was simply me preaching, I wouldn’t be getting between 600 and 1,000 hits each day.  Instead, I write about whatever off-the-wall thing is going through my head that week.  And if it’s possible to show my faith as relevant to the subject as my faith is relevant to my life, I won’t shy away from mentioning it. I would love to sit down with people and discuss my relationship with Jesus on an everyday basis.  But I know that often, that isn’t practical, and therefore not possible.

Everyone I know, it seems, already understands why Jesus died on the cross. That cultural familiarity with Him, in American, often can be the thing that keeps people from seeking Him in their lives beyond a basic understanding.  It’s hard to tell people what they already know.  So when I write and when I am involved in seemingly surface conversations with people, I try to find ways to point the thought process to my faith somehow- even it’s simply using the word “afterlife”.

How can you tell a Born Again Christian (also referred to as “saved” or “evangelical”) from other deists who use the term “Christian” to describe themselves?  Here are a few red flags to look out for:

They attend a “small group”. In addition to regularly attending their church on Sunday, many Born Again Christians meet once a week (in groups of around 6 to 10 people) at someone’s house for about two hours to study the Bible together and pray.

They strive to study the Bible and pray on a daily basis. In addition to their weekly small group meeting, they also study the Bible and pray privately as well.  Sometimes they refer to this as their “quiet time”.  Many of them can be seen doing this during their lunch breaks at work.

They avoid using profanity. This is often a way they recognize each other.  This means they also refrain from saying “oh my God” as well, as it profanes the name of God to matters that are not holy in any way.

They use the word “blessed” to describe their life. It’s a way of glorifying God in a non-churchy sounding kind of way.  Also, when you leave a message on their cell phone, they end their “sorry I’m not here right now…” spiel with “have a blessed day”.

They truly believe that sex is for only for people who are married to each other. Even if many of them largely contribute to the high viewership of the reality TV show The Bachelor, it’s understood between them all that they collectively do not approve of the “overnight date” episode with the “fantasy suite”.

They politically identify as Republican, or are part of the newer, cooler, independent version called the Libertarian Party. If nothing else, these two political parties typically support the Pro-Life movement whereas the Democratic Party is at best indifferent on the issue.  For Born Again Christians, abortion is not up for discussion or debate.

They take the Bible as literally as possible. Jesus was literally born from a virgin.  Jesus literally multiplied the fish and the bread.  Jesus literally came back to life after these days in the tomb, etc.

They do not believe in Evolution. In particular, the theory that humans evolved from apes. Intelligent Design is instead their theory of choice.  Here’s the 101 on how the dinosaurs fit into Noah’s Ark.

They often refer to Jesus as “Jesus Christ”. It’s almost like “Christ” is Jesus’ last name.  Really though, it’s a Born Again Christian’s subtle way of distinguishing Jesus as the prophesied Messiah of the Old Testament, as opposed to just a historical rabbi who happened to be a “good teacher”.

So if you know someone who contains at least two or three of these attributes, there’s a good chance you’re dealing with a Born Again Christian. Like Kirk Cameron, Sarah Palin, and President Jimmy Carter, they are the ultra-conservative Protestants.  They seem to blend in with society at first glance, but once you get to know them, you’ll notice the underlying behaviors that set them apart from standard Christianity- like a Mormon, only without the added teachings to the Bible or the crazy mad dancing skills.  (Derek Hough, Julianne Hough, and Lacey Schwimmer of Dancing with the Stars as well as Heidi Groskreutz and Benji Schwimmer of So You Think You Can Dance are all Mormon.)   For some humorous characteristics of Born Again Christians, check out this blog by Jonathan Acuff, called Stuff Christians Like.

“You gave your life to Jesus Christ… and you were not the same after that.” – “Not the Same” by Ben Folds

 

 

4 Comments Posted on People, Storytelling, Uncategorized, Writing

Does Facebook Make Life More Real or Does It Actually Take Away from the Realness of Life Instead?

And is it possible that the facebook world is more of the real world than the actual real world?  And why is facebook noticeably less interesting on the weekend and during holidays?

Editor’s note: Keep in mind that with any of my posts, if you see something underlined, you can click on it to read another one my writings specifically about that phrase, or it may even lead you to a Wikipedia entry, which is equally as exciting.

Like most tricky open-ended questions I propose to world-wide audiences, it depends on the perspective and lifestyle of the person being asked.  But since part of my job as a writer who strives to be unpredictably provocative is to choose a side and stick with it, I have a firm answer for this “there’s no wrong or right answer” kind of question.  Often, the side I choose is the least expected one:  I am typically wired to root for the underdog.  So of course, anyone who reads my writings regularly should correctly assume that every time I will be defending the less popular answer.

Obviously, the overtly “correct” answer is that facebook takes away from the realness of life.  It prevents us from actually going over to each other’s houses and playing Yahtzee like we should.  It keeps us from calling our family members on the phone when we can just read their status update or look at their newest pictures.  Facebook is single-handedly deconstructing what real relationships are all about.  Facebook ironically eliminates actual face time with the people we are close to.  Therefore, the people we are “close to” literally become distant from us.

And while I acknowledge the relative truth in the paragraph above, it’s not the school of thought I am compelled to believe as my own reality.  In my version of reality, facebook actually makes life more real.  If I really want to call a person, or invite myself to drive to their house, I will.  Facebook doesn’t stop me from doing that.  Maybe that makes me old-fashioned.  But for me, facebook actually enhances the relationships in my life.  I often actually have more to talk about with people on the phone or in real life, sometimes because of something that happened on facebook.

Admittedly, out of my nearly 800 facebook friends, it’s safe to say that I literally don’t know who a quarter of them are.  The majority of my facebook friends are not people who know me well enough to have programmed my number into their cell phone number.  But when I propose one of my deep questions like the title of this post, or “what makes a person normal?” it’s often these exact people who are the first to respond.  Interestingly, the people who typically respond to my randomness are not the people I see on a regular basis or even within the past year or two.  (And for the people who I actually do see and talk to on a regular basis, I’m asking these questions to their face and they are answering in person so there is no need to answer on facebook.)

 

So what does that say about how facebook enhances relationships?  For me, I’d say it completely sustains the friendships which would have likely disintegrated if not for the opportunity to casually engage in a brief, random conversation topic without the commitment ever having to say “hello” or “goodbye”.  But is there any possibility that facebook is actually more of a reality than actual reality? I say absolutely yes.  It just depends on your definition of “reality”.

I have written before about how the time we spend at work is not the real world, but instead a necessary Avatar world or Matrix or lucid dream (reference to Vanilla Sky) that we enter in order to fund the actual real world.  Therefore, the true real world is the “off the clock” reality where we spend time with friends and family, along pursuing our own interests and hobbies.  With that being said, if the real world is largely defined by the people who are who are important to us outside of work (though obviously everyone has some “real friends” at work who supersede both realities), then I have to acknowledge that the interactions I am involved with on facebook are in a sense more “real” than most of the other hours spent each day.

To me, when I jokingly harass my arch nemesis/friend Ben Wilder via a wall comment, or I “like” someone’s picture of them embarrassing themselves, or I send a message to a friend about weekend plans, that’s more real than the four collected hours I spent talking to clients on the phone at work that day.  It’s more real than the round-trip hour I spend in the car driving to and from work each weekday.  For me, true reality is all about the people who mean something to me, whether those people are literally in the room there with me, or 700 miles away but on facebook.

The proof in the pudding for me is when I check out readership trends on this site, Scenic Route Snapshots.  There are typically hundreds of more readers on normal weekdays, compared to weekends and holidays.  That’s because people escape the fake real world (their work life) by playing on the Internet, therefore entering the actual real world.  Ironically, this post was written and ready by Thanksgiving Day, but I had allow for the holiday fallout to settle before publishing it.  Otherwise, it could have gone unnoticed.

Granted, I’m old-fashioned in that I still believe it’s rude to answer your phone or reply to a text message while in the physical presence of friends or family, especially during the middle of a conversation.  It’s a matter of prioritizing your reality.  Your top priority is those who are literally in the room with you.  It bugs me so much when I am making an effort to physically be in the same room as a person but I am second rate to another person they are talking to via text message or smart phone, who is just as real as I am, but isn’t actually there like I am.

So despite making an argument that facebook enhances reality and is actually more real than reality in some cases, I still acknowledge that respect for physical presence should not be forsaken.  Of course I completely understand who so many people feel that facebook takes away from real life, because honestly, the invention of the Internet and facebook is a lot like a modern rebuilding of the Tower of Babel- which is something I’ve noticed and written about before.

Ultimately, facebook is an enhancer of the life that already exists- like the way salt magnifies the flavor of food.  If you are already a social person who has healthy relationships with people in real life, facebook probably adds to the quality of these relationships.  If you are already a person who is not good at corresponding with people who are outside of your immediate circle, there’s a good chance you either ignore those “outsider” facebook friends even more or find them to be the most annoying (though you still haven’t gone through the trouble to delete them).  And if you’re a person who loves Farmville… I’m amazed you broke away long enough from tending to your goats to read this.

Statistical Bonus!

Below, notice the typical drop in the number of views on Saturdays and Sundays, the major drop on Thanksgiving Day (November 26), and the overall drop during the entire week  of Thanksgiving as compared to every other week.  That’s why my catch phrase for this site is “a great way to get distracted from life”- because more people visit here when they want to be distracted, not when they are actually hanging with people in their  true “real world”.

Daily Views on Scenic Route Snapshots

Mon Tue Wed Thu Fri Sat Sun Total Average Change
Oct 25

676

 Oct 26

747

 Oct 27

885

 Oct 28

695

 Oct 29

749

 Oct 30

809

 Oct 31

701

 5,262 752
Nov 1

652

 Nov 2

823

 Nov 3

910

 Nov 4

927

 Nov 5

835

 Nov 6

612

 Nov 7

588

 5,347 764 +1.62%
Nov 8

817

 Nov 9

766

 Nov 10

889

 Nov 11

741

 Nov 12

642

 Nov 13

552

 Nov 14

621

 5,028 718 -5.97%
Nov 15

732

 Nov 16

1,044

 Nov 17

935

 Nov 18

1,031

 Nov 19

984

 Nov 20

657

 Nov 21

891

 6,274 896 +24.78%
Nov 22

715

 Nov 23

701

 Nov 24

665

 Nov 25

617

 Nov 26

497

 Nov 27

538

 Nov 28

628

 4,361 623 -30.49%
Nov 29

655

 Nov 30

779

 Dec 1

776

 2,292 737 +18.25%

 

4 Comments Posted on Nostalgia, People, Storytelling, Uncategorized

A) Why I Could Never Be a Cartoon Character, and B) Who I Would Be If I Was an Action Figure

Granted, most cartoon characters only have four fingers on each hand and wear the same outfit everyday.  So in that case, none of us (assuming…) could be a cartoon character, accordingly.  But with action figures, it’s a whole different story.

Since the 7th grade, I haven’t been able to commit to a haircut.  I am constantly growing my hair out to a new hairstyle until it eventually gets too long and I start back over again with a buzz cut.  There is a progressive series of hairstyles I go by that has been subconsciously modeled after Jewish actors (I have an Asperger-like obsession with all things Jewish; most people have learned to overlook it by now).  I start with the David Schwimmer, then Zack Effron, next Joseph Gordon-Levitt, then David Arquette/Bronson Pinchot, and lastly, the Zack Braff.  But it’s not just the lack of a consistent hairstyle that prevents me from being a cartoon character who looks the same day after day, throughout the years.  I’ve got three different pairs of glasses, though often I don’t wear them at all.  Plus an enviable collection of hats, from ball caps to fedoras to “old man caps”.  Sometimes I grow a beard for a week or two.  I’m just not a physically consistent kind of guy.

Last week, I went back to the Nashville Chocolate Kitchen after having visited there for the first time a week ago, and when I walked in, the staff remembered me by name (which in addition to their unimaginably awesome gourmet sweet treats, is one of the things they are known for).  I was impressed that they recognized me since the first time was I there, they met the “glasses off, hair pushed-to-the-side” version of me and this time it was the “glasses on, hair pushed back” version.  I felt compelled to explain my change in appearance to them, but I refrained since they obviously could handle it.

I just think that I particularly don’t have what it takes to be comfortable in being physically consistent regarding my appearance.  Like The Boss says in his 1984 hit “Dancing in the Dark”, “Man, I’m just tired and bored with myself… I want to change my clothes, my hair, my face.”

But my realization is ultimately that I am not an easily recognizable person, in general. My hair, clothes, and accessories just simply help distract fro my indistinguishableness.  I am a default-looking man of classic proportions; like the host of a show on The Food Network or HGTV.  Since being featured in American Baby magazine this month, I’ve had more than one person tell me they didn’t realize that was me until they saw my name- the picture didn’t clue them in at all.

I try to imagine if I was an action figure based on a fictional character, who I would be.  Throughout the past decade, countless people have told me I look like Clark Kent.  And I see that, but the problem is that Clark Kent was already a large muscular man in a business suit, before turning into Superman.  At 5’ 9” and weighing in the low 150’s, I have a frame similar to Bruce Springsteen or Greg Kinnear.

So maybe Peter Parker (Spiderman) is the best option.  Though I could be Dexter (played by Michael C. Hall).  Or Bruce Banner on The Incredible Hulk TV series (played by Bill Bixby).  Or Maxwell Smart of Get Smart and/or Inspector Gadget (both played/voiced by Jewish actor Don Adams- surprisingly, I have also been told many times I look like both).  I would totally make a better action figure than I would a cartoon character because action figures typically have several different versions of themselves: There’s He-Man in his robe (Adam), He-Man with the revolving chest as it gets damaged (Battle Armor), “Flying Fists” He-Man…  But cartoons typically never change.  (Maggie Simpson is like 21 years old in human years, “but in Simpson years”, she’s still a baby.)

 

I am easily disguisable.  Coincidently, it’s in my nature to be a chameleon; not only in appearance but also in personality.  I would make a great spy.  If nothing else, I can very easily get away with going back every five minutes to get more free samples at grocery stores.

Unsurprisingly, I enlisted the help of facebook friends by asking them this question: “If I was an action figure based on a fictional character, who would I be? In other words, which action figure would you choose to best represent me?”  Interestingly, they mostly named powerful intellectual mutants.  I’ll take that as a compliment.  But it’s funny to see how their perception differs from mine.  My choices were pretty much normal men without superpowers or super strength.

 

 

2 Comments Posted on Nostalgia, People, Spirituality, Uncategorized, Writing

How “Farmers’ Marketing” Leads to the Microtrend of “Hometown Migration”

It’s never been cooler to live a simple yet authentic life.  Let me introduce you to the new American Dream.

*New words I made up for this post, which you will want to become familiar with:

Farmers’ Marketing noun: Not the actual gathering of a community in a central location in order to buy, sell, and trade their local produce and goods, but instead a subculture or lifestyle which reflects a mindset of minimal personal possessions, busyness, and stress; therefore rejecting the traditional mainstream idea of the American Dream.

Hometown Migration noun: A movement of late twentysomethings and early thirtysomethings actually moving back their own hometown several years after establishing a career and beginning a family in a big city; therefore refreshing the town they grew up in with new ideas and in essence, “new blood”.

There was a time when bigger and flashier was better.  And while there are still people out there driving Hummers (though it’s common knowledge that people who drive them tend to be obnoxious, unlike people who drive Jeeps) and who still refuse to buy store brand products, even down to their hand soap and kitchen table condiments (like it matters that your bottle of mustard says “Kroger” instead of “Hunt’s”), I think it’s safe to say that the modern cultural movement is towards simplicity.  We as a nation are learning the meaning of “living within our means” and not consuming more than we actually need; that credit cards are the devil and that food buffets are Diabetes factories.  We get it now that money isn’t everything- and more importantly, that it in theory it’s a waste of time to chase more money our whole lives only to find by the time we retire there may be nothing left for our own social security.  Money is simply a necessary evil, as far as I’m concerned.

This shift towards simplicity also translates to the people we allow to become celebrities through our favorite reality shows.  Celebrating mediocrity mixed with absurdity has obviously become a successful formula.  We no longer need to see beautiful people living in melodramatic plotlines.  Okay, so maybe The Bachelor is an exception. But it’s pretty refreshing to see normal people any hour of the day on HGTV.

Even though it’s not actually a reality show (but instead a fake reality show), I don’t see The Office being as good if everyone in the cast were exceptionally good-looking like the cast of Private Practice, Grey’s Anatomy, or any other “provocative” show that repulses me equally.  Interestingly, The Office is more believable as a mockumentary because the plain-looking actors seem more like people we actually know in real life, instead of stereotypical stock characters we’ve already seen before in every other TV show.

It’s no coincidence that the Age of the Reality TV Show we are currently living in kicked into gear around the same time that the Internet became a standard for most middle class households (around the year 2000).  The Internet allows unqualified and unspectacular people to be seen and heard by anyone else in the world who is willing to look and listen.  We are able to, in a sense, peer into the lives of other regular people just like us.  And it’s evidently fascinating.  Simplicity translates as authenticity; and the idea of authenticity sells.

By far, the most popular and most recognizable thing I write here on Scenic Route Snapshots is my <a href=”dad from day one series.  Noted, I am not the least bit famous (that means I don’t have a Wikipedia entry).  And while having a baby is absolutely a miracle, I can’t say that my story is drastically unique compared to most people who have gone through the experience of having their first child.  So why do people love to read about the pregnancy experience, being that it’s so common and familiar? Good narration from a male perspective is a part of it, which I can thank The Wonder Years, Scrubs, and Dexter for help with that. But really, there’s a certain comfort in feeling like you’re listening to someone you personally know, even if you don’t actually personally know them.

Though I would consider myself to be a “real writer”, being that my college degree is in English and that I have been writing original web content for over 5 years now, I can’t consider myself to be a “professional writer” because writing is not literally my profession- I have yet to make one penny off of anything I’ve written here on Scenic Route Snapshots.  As a recent commenter cleverly worded it after reading “healthnutshell: What Exactly is Food These Days?”, he labeled what I do as “guerilla-style publishing”.  I am clearly not doing this for money- I am doing it for art, for entertainment, for social commentary, for experience, and for my own sanity’s sake.  And therefore what I do is “organic”.  In other words, I haven’t “sold out”.

I was talking to one of my brothers-in-law today (my wife has 7 brothers) about the farmers’ market-minded, used-car-driving, old-school-is-king culture of hipster cities like Portland, Oregon where he lived for several years.  It appears that there is a Farmers’ Marketing of current American society, especially from those in my generation.  Inevitably mimicking the frugalness of those who grew up during The Great Depression, we are finding ourselves repeating history.  We no longer impress each other with classic status symbols like expensive cars: I always think it’s hilarious when someone I know gets a brand new car (as opposed to a dependable used one) and everyone says to them: “Oh, congratulations!  I like your new ride!”

Humorously, the brand new car owner is being congratulated on incurring a huge new debt.  Dave Ramsey explains that a paid off mortgage is the new financial status symbol. As much as I have a hard time admitting it, the Eighties are over.  Just like a familiar voice is welcomed or a worn-in pair of sneakers are so comfortable, allowing myself to become Farmers’ Marketed feels, so natural, so organic, so average, yet so right.

So it only makes sense why I’ve noticed the migration of so many of my high school and college friends back to their hometown, now that they’ve had several years to establish some career experience in a large city, get married, and possibly start a family.  Instead of climbing the corporate ladder, they’re taking their big city experience back to a town with a much lower cost of living; where the word traffic is simply defined by when the train comes through twice a day, barricading cars from crossing over to the other side of town for ten minutes.  It’s not simply that these people are moving back because they are now ready to settle down; it’s also has a lot to do with Farmers’ Marketing.  In order to truly simplify one’s life, it makes more sense to strive for peace-and-quiet than hustle-and-bustle.

Can you put a price tag on “peace of mind”?  I say you can.  The cost is giving up a higher salary, but adopting a lower overhead.  And people are doing this: Renting out their town houses in the big city and moving back to their hometown.  They realize that true retirement may not be a viable option and that if they can find a less stressful job they enjoy, it’s not really “work”.  From Farmers’ Marketing to Hometown Migration, there is an undeniable movement towards simplicity that will ultimately become a common characteristic of those of us who grew up watching Transformers… back when they were simply a cartoon show and had nothing to do with Shia LaBeouf.

Here’s to authenticity.

“There’s a message in the skies and in the streets: ‘Opportunity, the American Dream’.  It’s in the radio; it’s superstars- the veins and arteries that feed your heart.  From the Dairy Queen to the head of the parade, in a blink your life could change.”

-Guster, “This Could All Be Yours”