How “Farmers’ Marketing” Leads to the Microtrend of “Hometown Migration”

It’s never been cooler to live a simple yet authentic life.  Let me introduce you to the new American Dream.

*New words I made up for this post, which you will want to become familiar with:

Farmers’ Marketing noun: Not the actual gathering of a community in a central location in order to buy, sell, and trade their local produce and goods, but instead a subculture or lifestyle which reflects a mindset of minimal personal possessions, busyness, and stress; therefore rejecting the traditional mainstream idea of the American Dream.

Hometown Migration noun: A movement of late twentysomethings and early thirtysomethings actually moving back their own hometown several years after establishing a career and beginning a family in a big city; therefore refreshing the town they grew up in with new ideas and in essence, “new blood”.

There was a time when bigger and flashier was better.  And while there are still people out there driving Hummers (though it’s common knowledge that people who drive them tend to be obnoxious, unlike people who drive Jeeps) and who still refuse to buy store brand products, even down to their hand soap and kitchen table condiments (like it matters that your bottle of mustard says “Kroger” instead of “Hunt’s”), I think it’s safe to say that the modern cultural movement is towards simplicity.  We as a nation are learning the meaning of “living within our means” and not consuming more than we actually need; that credit cards are the devil and that food buffets are Diabetes factories.  We get it now that money isn’t everything- and more importantly, that it in theory it’s a waste of time to chase more money our whole lives only to find by the time we retire there may be nothing left for our own social security.  Money is simply a necessary evil, as far as I’m concerned.

This shift towards simplicity also translates to the people we allow to become celebrities through our favorite reality shows.  Celebrating mediocrity mixed with absurdity has obviously become a successful formula.  We no longer need to see beautiful people living in melodramatic plotlines.  Okay, so maybe The Bachelor is an exception. But it’s pretty refreshing to see normal people any hour of the day on HGTV.

Even though it’s not actually a reality show (but instead a fake reality show), I don’t see The Office being as good if everyone in the cast were exceptionally good-looking like the cast of Private Practice, Grey’s Anatomy, or any other “provocative” show that repulses me equally.  Interestingly, The Office is more believable as a mockumentary because the plain-looking actors seem more like people we actually know in real life, instead of stereotypical stock characters we’ve already seen before in every other TV show.

It’s no coincidence that the Age of the Reality TV Show we are currently living in kicked into gear around the same time that the Internet became a standard for most middle class households (around the year 2000).  The Internet allows unqualified and unspectacular people to be seen and heard by anyone else in the world who is willing to look and listen.  We are able to, in a sense, peer into the lives of other regular people just like us.  And it’s evidently fascinating.  Simplicity translates as authenticity; and the idea of authenticity sells.

By far, the most popular and most recognizable thing I write here on Scenic Route Snapshots is my <a href="dad from day one series.  Noted, I am not the least bit famous (that means I don’t have a Wikipedia entry).  And while having a baby is absolutely a miracle, I can’t say that my story is drastically unique compared to most people who have gone through the experience of having their first child.  So why do people love to read about the pregnancy experience, being that it’s so common and familiar? Good narration from a male perspective is a part of it, which I can thank The Wonder Years, Scrubs, and Dexter for help with that. But really, there’s a certain comfort in feeling like you’re listening to someone you personally know, even if you don’t actually personally know them.

Though I would consider myself to be a “real writer”, being that my college degree is in English and that I have been writing original web content for over 5 years now, I can’t consider myself to be a “professional writer” because writing is not literally my profession- I have yet to make one penny off of anything I’ve written here on Scenic Route Snapshots.  As a recent commenter cleverly worded it after reading “healthnutshell: What Exactly is Food These Days?”, he labeled what I do as “guerilla-style publishing”.  I am clearly not doing this for money- I am doing it for art, for entertainment, for social commentary, for experience, and for my own sanity’s sake.  And therefore what I do is “organic”.  In other words, I haven’t “sold out”.

I was talking to one of my brothers-in-law today (my wife has 7 brothers) about the farmers’ market-minded, used-car-driving, old-school-is-king culture of hipster cities like Portland, Oregon where he lived for several years.  It appears that there is a Farmers’ Marketing of current American society, especially from those in my generation.  Inevitably mimicking the frugalness of those who grew up during The Great Depression, we are finding ourselves repeating history.  We no longer impress each other with classic status symbols like expensive cars: I always think it’s hilarious when someone I know gets a brand new car (as opposed to a dependable used one) and everyone says to them: “Oh, congratulations!  I like your new ride!”

Humorously, the brand new car owner is being congratulated on incurring a huge new debt.  Dave Ramsey explains that a paid off mortgage is the new financial status symbol. As much as I have a hard time admitting it, the Eighties are over.  Just like a familiar voice is welcomed or a worn-in pair of sneakers are so comfortable, allowing myself to become Farmers’ Marketed feels, so natural, so organic, so average, yet so right.

So it only makes sense why I’ve noticed the migration of so many of my high school and college friends back to their hometown, now that they’ve had several years to establish some career experience in a large city, get married, and possibly start a family.  Instead of climbing the corporate ladder, they’re taking their big city experience back to a town with a much lower cost of living; where the word traffic is simply defined by when the train comes through twice a day, barricading cars from crossing over to the other side of town for ten minutes.  It’s not simply that these people are moving back because they are now ready to settle down; it’s also has a lot to do with Farmers’ Marketing.  In order to truly simplify one’s life, it makes more sense to strive for peace-and-quiet than hustle-and-bustle.

Can you put a price tag on “peace of mind”?  I say you can.  The cost is giving up a higher salary, but adopting a lower overhead.  And people are doing this: Renting out their town houses in the big city and moving back to their hometown.  They realize that true retirement may not be a viable option and that if they can find a less stressful job they enjoy, it’s not really “work”.  From Farmers’ Marketing to Hometown Migration, there is an undeniable movement towards simplicity that will ultimately become a common characteristic of those of us who grew up watching Transformers… back when they were simply a cartoon show and had nothing to do with Shia LaBeouf.

Here’s to authenticity.

“There’s a message in the skies and in the streets: ‘Opportunity, the American Dream’.  It’s in the radio; it’s superstars- the veins and arteries that feed your heart.  From the Dairy Queen to the head of the parade, in a blink your life could change.”

-Guster, “This Could All Be Yours”



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Why Tap Dancing is Officially Masculine (And Most Other Kinds of Dancing are Feminine)

Le tap dance; la clog.

Unlike the French and Spanish languages, English doesn’t have masculine and feminine nouns.  Yet still, there are subtle gender clues and accents if we look closely enough for them.  Like the way that Coldplay is masculine, while The Fray is feminine (because they got famous by having their songs featured on Grey’s Anatomy). And the way a Dodge Dakota is masculine; while a Nissan X-Terra is feminine (this was referenced in an episode of The Office).

During dinner a few weeks ago I happened to catch 20 minutes of So You Think You Can Dance.  It was a results episode so they were mainly filling the air time with professional tap dancers, all of which were male.  Mainly dancing solo, but there were a few duos.  Interestingly, after each of them danced, they were briefly interviewed.  I couldn’t help but notice that none of these male tap dancers were the least bit effeminate or sexually questionable in any way- they were ordinary, straight dudes.

I’m okay with being politically incorrect in stating this fact that we already know and recognize: It’s common for professional male dancers (especially on reality TV shows) to not be straight.  Which is ironic because as we watch these couples dance, the male is being represented by a man who in reality may not be sexually attracted to women.  Typically, straight men are not the ones representing the guy in the relationship in these dances.

Why are straight men typically inclined not to be good dancers?  Because group dancing and dancing in pairs, as a whole, are more of feminine acts.  Dancing as we know it today is free-spirited and emotionally expressive.  It often shows the ups and downs of relationships and/or life in general.  That doesn’t work for most men, because a man’s mind is wired to be formulaic and often emotionally repressive.  Most men have to “learn to dance”.  Tell me what to do so I can get this right. It’s more about straight memorization for a straight guy to learn to dance.  He’s learning to dance to make his girlfriend or wife happy- not to express himself in a new exciting way.

When I think of famous tap dancers throughout American history, I think of classy Italian, Jewish, and African-American men wearing black suits like Fred Astaire, Frank Sinatra, Sammy Davis, Jr., Gregory Hines, and of course, the legendary Tony Danza.  Although, this isn’t to say that all or even most tap-dancing men are straight.  But what I do recognize is 1) that because tap dancing is simply based on rhythm and formula (which are masculine elements- famous female drummers are a rare thing), and 2) that tap dancing only really evokes one basic emotional feel, which is always positive and upbeat.  I never remember seeing a tap dancing routine which went from happy, to sad, to angry, back to happy, to a feeling of loss, to happy, to acceptance of grief, to contentment, the way a typical 2 minute dance song on Dancing with the Stars or So You Think You Can Dance typically does.

Clogging, on the other hand, though similar to tap-dancing, is not masculine.  It often involves groups, costumes, and festive music- therefore making it a feminine art form, since there is room for “artistic expression”.  But square dancing is masculine because, like in tap-dancing, the mood is always the same (upbeat) and there is no guesswork on how to do it, since the instructions are typically spoken to music.

So how could a man and a woman dance to music and it realistically represent them and their relationship?  I’m picturing a guy tap dancing in his own little world while the woman ballet dances around him, and the guy is seemingly oblivious to what is going on.