culture

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The Edge of “Me Too” Culture: What Makes People Famous

My sister is my editor. She is the first to read what I write, typically two days before it’s published. If I am working on a piece that I feel may be pushing the envelope/over the top/too forceful, I let her proofread it for me. And most of the time, she tells me to keep it the way it is.

Just last week she labeled one of my drafts as “edgy”. Then later that day as I read a chapter in The Complete Idiot’s Guide to Publishing Magazine Articles on my lunch break, it stressed the importance of each article I write needing to be short, informative, and edgy. There that word is again. Edgy.

 

Thanks to WordPress I am finally able to track the number of daily readers along with knowing which things I write are the most popular posts. So far, it has consistenty been those “edgy” ones that I ran by my sister before posting. People like edgy stuff. It has now been statistically proven.

We live in a world of “me too” culture. “Anything you can do, I can do better” has become “anything you can do, I can do, but it will probably be a crappier version, but still, I can do it too.” Anyone can sing, dance, record music, make a computer app, do a video series on YouTube, and write blogs. The more crowded a venue, the more mediocre and blandized the general talent becomes. That’s why people are drawn to the edge. The edge of what’s normal. The edge of what’s familiar. The salt of the earth.

 

People tend to talk about how crazy life is. (Instantly the intro to Jon and Kate Plus 8 comes to mind, along with Michael Buble’s song “Everything”). Yes, life is crazy. And it’s also pretty mundane. So when people look for entertainment and/or enlightenment, they tend to venture off the main trail to find it.

Michael Jackson, Bruce Springsteen, and Tom Petty would most likely not have won American Idol in their days. But their uniqueness and off-beat perspective found a way to draw people in through their odd lyrics and quirky personas.

It’s pretty obvious in any episode of Howie Mandel’s “Deal or No Deal”. The contestants always have some sort of stupid gimmick. An annoying catch phrase or weird favorite color. It becomes the theme of that episode.

 

From Seinfeld to Super Mario Bros.  Things that are both weird and common attract people.

For me it all goes back to Junior High when I realized the irony of the phrase “everyone is special and unique”. Yes. Yes, they are. But if everyone is special and unique, then they’re all the same. Standing in the in-between of what’s familiar and what is off-beat is often where audiences form.  Nothin’ draws a crowd like a crowd.

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The Realistic Fear of Being Awkward in Public

 

Growing up in a relatively small Baptist church, I know that overwhelming feeling of awkwardness I would get during at least one Sunday a month when the “special music” (the solo) is sung by someone who causes a deacon to utter “bless ‘em Lord” instead of “Amen!”. The kind of soloist that makes you look around for Simon Cowell to save the day. The kind of song that has a weird flute solo after the 2nd verse, and painfully ends with nothing but music for a full minute after the singing part is finished, leaving the soloist to either engage in a staring contest with the congregation or recite a somewhat related Bible verse to fill the gap.

 

I think I was scarred psychologically from it. My hands would always start shaking and my sister would have to whisper/shout for me to stop before I realized I was beginning to make a scene. It is very, very difficult for me to deal with situations like that.  Recently watching Clint Black auctioning jewelry on The Apprentice on Sunday gave me a fresh image of this kind of awfulness.

Maybe I’m just too empathetic. Maybe more than the average person, I too easily put myself in other people’s shoes. Maybe the reason this situation makes me so nervous is that I have a hidden fear of being in front of people with nothing to say or do. Many people have this nightmare that they are naked in public. But it’s the fear of public awkwardness that terrifies me.

 

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Stuck in Back in Time Like Ned Flanders, Dwight Schrute, and Austin Powers

Been there, done that, got the t-shirt…

Like a good bottle of Pepsi Clear or a box of Pop-Tart Minis, every person has an expiration date. Of culture, that is. There comes a certain year in a person’s life where they no longer continue moving forward concerning the way they dress, wear their hair, speak, and use technology. I’m not talking about a 16 year old kid who buys all his clothes at Goodwill, proudly showing off his 1985 Huey Lewis & the News t-shirt, and fashions his hairstyle after Ashton Kutcher in “Dude, Where’s My Car?”. Being retro on purpose doesn’t count.

For me it’s most obvious when I’m at Wal-Mart and the cashier lady’s hairdo consists of teased bangs brushed back into a permed Brillo pad of a mullet: 1984.

Or the retired farmer who is still wearing his Dwight Schrute style glasses and refuses to use a cell phone or the Internet: 1979.

 

Sometimes it’s less obvious- maybe that co-worker with a thick goatee, wearing a cell phone belt clip, still saying quotes from Austin Powers like “Yeah, baby, yeah!”, and whose cell phone ringtone is “With Arms Wide Open” by Creed: 2000.

This concept became obvious to me when I was accompanying my wife as she shopped for clothes on a Saturday afternoon. I walked into a Van Heusen outlet and realized that while they did have some good deals, if I actually attempted to buy anything from the store, my wife probably wouldn’t let me wear it. Why? Because everything available in a Van Heusen store is designed for men who are stuck in 1994.

 

It amazed me that a whole company would purposely make outdated clothes. But the executives at that company know their audience. If these outdated clothing stores suddenly stopped making pleated light khaki pants, their abandoned customers would just pledge their allegiance to another outdated store instead. Customers who still say “been there, done that, got the t-shirt”. And the t-shirt they are referring to is a Big Dogs shirt with the quote “If you can’t run with the big dogs, stay off the porch!” Yes, because that’s still cool.

Even though I am well aware that every person at some point in their lifetime freezes in the culture of a certain year, my awareness does not exclude me from the inevitable. I admit that whether it’s when I start having kids, or maybe not until I retire, still I will definitely get stuck one year, not even realizing it until it’s too late and I’m either too stubborn or apathetic to change.