My sister is my editor. She is the first to read what I write, typically two days before it’s published. If I am working on a piece that I feel may be pushing the envelope/over the top/too forceful, I let her proofread it for me. And most of the time, she tells me to keep it the way it is.
Just last week she labeled one of my drafts as “edgy”. Then later that day as I read a chapter in The Complete Idiot’s Guide to Publishing Magazine Articles on my lunch break, it stressed the importance of each article I write needing to be short, informative, and edgy. There that word is again. Edgy.
Thanks to WordPress I am finally able to track the number of daily readers along with knowing which things I write are the most popular posts. So far, it has consistenty been those “edgy” ones that I ran by my sister before posting. People like edgy stuff. It has now been statistically proven.
We live in a world of “me too” culture. “Anything you can do, I can do better” has become “anything you can do, I can do, but it will probably be a crappier version, but still, I can do it too.” Anyone can sing, dance, record music, make a computer app, do a video series on YouTube, and write blogs. The more crowded a venue, the more mediocre and blandized the general talent becomes. That’s why people are drawn to the edge. The edge of what’s normal. The edge of what’s familiar. The salt of the earth.
People tend to talk about how crazy life is. (Instantly the intro to Jon and Kate Plus 8 comes to mind, along with Michael Buble’s song “Everything”). Yes, life is crazy. And it’s also pretty mundane. So when people look for entertainment and/or enlightenment, they tend to venture off the main trail to find it.
Michael Jackson, Bruce Springsteen, and Tom Petty would most likely not have won American Idol in their days. But their uniqueness and off-beat perspective found a way to draw people in through their odd lyrics and quirky personas.
It’s pretty obvious in any episode of Howie Mandel’s “Deal or No Deal”. The contestants always have some sort of stupid gimmick. An annoying catch phrase or weird favorite color. It becomes the theme of that episode.
From Seinfeld to Super Mario Bros. Things that are both weird and common attract people.
For me it all goes back to Junior High when I realized the irony of the phrase “everyone is special and unique”. Yes. Yes, they are. But if everyone is special and unique, then they’re all the same. Standing in the in-between of what’s familiar and what is off-beat is often where audiences form. Nothin’ draws a crowd like a crowd.