My Blog Readers are Female, but My YouTube Watchers are Male

Dear Jack: Webisode 20 of Jack-Man- “The Ole Switcheroo”

I am very aware of the importance of knowing my audience, so that I can better create content for what people want to be entertained by while they’re trying to kill time on smart phones.

Thanks to the analytics screen for my Facebook page for Family Friendly Daddy Blog, and thanks to the analytics screen for my YouTube channel, I have recently learned a paradox about my audience:

They don’t have a lot in common… They are segregated by gender demographics.

Most of the people reading Family Friendly Daddy Blog are women…

Women
72%
Men
27%

While most of the people watching my videos on YouTube are men:

MALE
83%
FEMALE
17%

For my Jack-Man series, I spend a minimum of 6 hours per video (writing, filming, producing music, editing, publishing) and there are currently 22 Jack-Man videos. When you do the math, that’s a minimum of 132 hours (or 5.5 straight days) of work for that series; and I only started the series 5 months ago.

However, I’m lucky to get 100 views on any of my Jack-Man videos. All that creativity mainly goes unwatched.

Meanwhile, I’ve carelessly thrown together a few unedited and unscripted videos on receding hairlines on my YouTube channel.

Those are the videos that easily get more than 100 views every day.

That’s because it’s mainly men are watching my YouTube channel, not as many women.

And mainly women are reading my blog, not as many men.

So now, behind the scenes, I am sketching out the best ways to blend my blog posts with my videos.

Ultimately, I guess it means that I’ll be publishing more blog posts about receding hairlines to feature my receding hairline videos, and making more videos about parenting to feature my usual daddy blog material.

I am attempting to use my blog to promote my videos and my videos to promote my blog.

So when you see me doing blog posts on seemingly irrelevant material, just know it’s for the other half of my demographics: men.

What I’ve Learned From Not Checking My Facebook Homepage For 30 Days

What I’ve Learned From Not Checking My Facebook Homepage For 30 Days

I’m not against Facebook. I think it’s a great thing. However, a month ago I had to go 4 days without any Internet (and therefore, Facebook) as we were moving into our new house.

When I finally did check Facebook, I realized that life went out without me… and I didn’t feel like I missed anything.

Prepare for the Hallmark movie cliché, but it showed me that my family right in front of me is all that really matters.

So from there I decided to stop checking my Facebook homepage for the following month; that time period ended today. However, the 30 day self-assigned pledge has inspired me to continue staying off my Facebook homepage.

I no longer am exposed to snarky, annoying, self-serving comments; including being tempted to post my own. My exposure to negativity has decreased by 100%; though I admit there’s probably not a true way to measure the validity of that percentage decrease.

But I feel it. I feel great. My quality of life has improved since nixing my Facebook homepage.

There is something called “FOMO” (fear of missing out) that is apparently increased by social media. Apparently, I have less subconscious anxiety in my life because I have less exposure to the news I’m apparently missing out on.

Can you gossip about yourself? If so, Facebook is the platform. I’d rather not tune in to people gossiping about themselves, about the the news, about groups of people, or whatever else can fall into that category.

I should point out too that I cancelled the ability for my phone to receive any messages based on Facebook activity too.

What I’ve Learned From Not Checking My Facebook Homepage For 30 Days

Another part of my pledge was to only start publishing new posts here on Family Friendly Daddy Blog on Thursdays, which helps me focus on living “real life” with my family and not being distracted by daily focusing on publishing new stuff.

That decision has proven successful for me. I am happier now that I am only posting new material one night per week, all at once. Therefore, that’s really the only time I’m needing to log in to Facebook anywhere.

I don’t feel socially disconnected since locking myself out of my Facebook homepage.

Friday begins the National Day of Unplugging (March 6-7, 2015). Of course, I’m taking the pledge. It’s pretty much my life now anyway.

It’s not right for everybody, but it’s definitely right for me. In the past month I have learned that my personal happiness can truly be measured by my lack of exposure to my Facebook homepage and having to feel pressured to daily post new stuff on my blog.

My First “Feature Story” on Parents.com; A Father’s Day Special, Separate from The Dadabase

Father’s Day is a week from today, you know.

Becoming the daddy blogger for Parents.com has opened up another opportunity: the invitation to write a couple of slideshow features for them. Talk about being at the right place in life and the right time… The first story, which is now up on their site, is “Seven Ways to Be an Awesome New Dad.” Perhaps by default, I ended up becoming the “go to” guy for this story, having just been hired as their daddy blogger and this being my first Father’s Day. Seriously, what an honor!

Not to mention, it’s kind of funny that I was given the authority to decide what the seven ways to be an awesome new dad should be.  They actually left it up to me!  I could have said, “Dress up in a giant chicken costume as you rock your infant to sleep every night in an effort to truly take them under your wing.”  Or “Eat baby formula with your infant to lead by example.” But I guess Parents.com trusts me enough not to do something outrageous like that.

When writing the piece, I tried to be as creative as possible.  I never like pointing out the obvious when I write.  This story isn’t “Seven Ways to Be a Decent New Dad.”  My assignment was to write about being an “awesome” new dad.

With no further ado, here is “Seven Ways to Be an Awesome New Dad.”

(Click the title in the sentence above in blue letters to read the story on Parents.com.)

Partially Unnecessary Explanation of the Link:

It is a link to the story I’ve been talking about this whole time.  That’s the whole reason I wrote this post you’re reading right now; simply to promote it. Seriously, at the end of the day when I read my blog’s statistics, if it says there are 57 people who read this post, it should also show that 57 people clicked the link. Yes, I can and do keep up with that stuff. It’s sort of my job/obsession.

When I wrote the final “dad from day one” post which ended with a link to the first “Dadabase” post, only 1/3 of the people who read the post actually clicked the link at the end.  That means that 2/3’s of the people who read it, missed the whole point! I want to prevent another similar disaster from happening.  Come on team; let’s go for a 100% this time.  I believe in all of you, my friends.

Just in case you missed it the first time, here’s another opportunity to click the link; this time in a giant font so that there’s no possible way to have missed it:

Seven Ways to Be an Awesome New Dad

My 500th Post: A Road is a Place (AKA “Kayak to Japan Then Jet Ski to China, Via Google Maps”)

Some of the best advice you can get from anyone is to kayak to Hawaii, then Japan, and finally, jet ski to China.

I have found that for the most part, if you live in America and use Google Maps, it will only help you for traveling within the U.S.  But evidently one of the workers for Google Maps got bored on a slow Wednesday afternoon and “planted some Easter eggs” for fun people like you and me.  No matter where you are leaving from, if you type in “China” as the destination, you will be instructed to kayak from the coast of Washington state to Hawaii, drive a car to the other side of the state, then kayak to Japan, drive a care to the to other side of Japan, then jet ski to China.  I’ll save you the trouble.  Here’s a link to Google Maps to try it out.

During the summer before 7th grade (1993) on church bus ride back from Six Flags Over Georgia, I heard a song on the cassette tape playing through the stereo speakers by Steven Curtis Chapman called  No Better Place.  The main part of the chorus says, “There’s no better place on Earth than the road that leads to Heaven.”  That’s when I realized that a road is actually a place itself- not just a means to get to other places.  I had never thought about it before.  A road is a location, despite its abstract shape and the fact it overlaps countless other places- other cities, other states, even other countries.

As the title proclaims, this is indeed my 500th post. That’s a lot of material from my brain. I spend an average of at least one hour on each one (I’ve spent up to 5 hours on a few of them), and considering that that my average post is 666 words long (strange but true), that adds up to an estimated bare minimum of 21 whole days of writing and 333,000 words used to do it.  I would actually predict that in reality I’ve used at least 500,000 words and 30 whole days simply in writing the content of Scenic Route Snapshots.

Sometimes I go back to the earliest posts back in 2009 and dress them up with better pictures and titles.  Interestingly, these older writings of mine are not only less physically attractive and appealing, but their content alone shows me that I’ve grown up not only as a writer but also a person.  This website, my main hobby, is like a metaphorical road of my life.  It shows me the similarities and differences of me now, compared and contrasted to me then.

 

A road is a place.  By looking down it we can see where we’ve come from and we’re were headed.  If we should find the road we are on is not leading to where we need to be, there are always intersections.  And u-turns.

Content as of February 21, 2011

500 Posts
5 Pages
8 Categories
6,277 Tags

Discussion and Viewership as of February 21, 2011

992 Comments
218,967 views all-time

The Blogger’s Ego: The Necessary Narcissism of Writers, Actors, Musicians, and “Performers”

Is the stereotype true that bloggers are a bit narcissistic?  Well, not always.  It’s just true about the ones who are good at what they do.

If you go to Google right now and type in “bloggers are”, the first four phrases that pop up are “…not journalists”, “losers”, “annoying”, and “narcissists”.  Add to that, recently my arch nemesis/frenemy Ben Wilder (who within the past few months declined an invite to publicly wrestle me on YouTube) posted on my facebook wall, “Do you ever post status updates that aren’t blog posts? Seems like your ‘friends’ probably would like to be considered more than a number.”  (Actually, the links show up on my wall, but are not my status updates.)

That’s ironic for two obvious reasons: 1) He also has his own blog named Out of the Wildnerness which feeds into his facebook wall as well, and 2) The reason I don’t often post status updates other than links to my newest posts here on Scenic Route Snapshots is because these posts are my status updates.  To additionally regularly write status updates would, in my mind, truly put me in danger of being narcissistic.

According to Wikipedia, “Narcissism is the personality trait of egotismvanityconceit, or simple selfishness.”  Why do some see that word as an accurate way to describe bloggers?  Like actors and musicians (which unsurprisingly I’ve had my fair share of experience being both), a person who blogs, by the very nature of their hobby/career, must be wired to be “overaware” of their own life and their surroundings.  Socrates is one of the Greek philosophers credited for saying, “Know thyself”.  As for bloggers (along with actors and musicians), perhaps our motto is “Really, really, really know thyself and make sure everyone else does too”.  We have to; in order to be good at what we do so that our audience will find us intriguing, entertaining, believable, and simply relatable.  I can joke about myself being a tad narcissistic, but ultimately, contrasted against mainstream society, am I truly any more self-involved than the millions of other people on Twitter and facebook?

Would I make such an effort to write if I didn’t know that 600 to 1,000 people would be reading it everyday?  Yes, because I started with zero. Would I still write if I knew for a fact that no one at all would be reading it?  Of course not. Otherwise I would just write in a journal and hide it under my bed.  I’m the kind of person that has to have an audience in order to continue doing what I do.

And that is the reason why, that if we bloggers are perceived to be narcissistic, we are still encouraged to continue blogging.  Because despite some cartoonish criticism about our egos, we have an audience whose very presence tells us they appreciate and relate to our writing.  Our writing is based on our lives and essentially, our writing is our lives; though that sounds grammatically incorrect. Actually, bloggers are very similar to stand-up comics, only we are more like sit-down comics.

We assess the quirky situations and patterns around us and share those observations with an audience who hopefully will relate.  Good stand-up comics are funny and humorous in more of a “laugh out loud” kind of way.  Good bloggers are interesting and intriguing; but when they are funny, it’s more of a subtle “laugh quietly to self” kind of way.  Either way, the material that we sit-down comics and stand-up comics write is based on our actual lives.

By blog readers clicking on our websites, they are essentially saying, “Here we are now, entertain us.” Who are we as blog writers to say no?   Even at the risk of being perceived as arrogant and self-centered; at least we have an excuse.

Do I personally think that I am narcissistic as a writer?  Compared to an Amish writer, sure.  But I do believe in the importance of balance in life.  I am very aware of my faults and shortcomings and I’m easily willing to admit them (especially as it makes great writing material); therefore, it’s okay to be very aware of what I am good at.  It doesn’t help that in virtually every post I embed it with several links to things I previously wrote.  Or that I have a “Featured In” page which lets everyone know where I am received the slightest amount of credibility.

We’re obviously living in the age of reality TV as we find much entertainment value in the lives of seemingly normal and “nonfamous” people. Sure, I specialize in writing about the department of “self”.  But the way I look at it, that means that readers are inclined to want to read about “self”.  They find enough of “themselves” in “myself” to relate.  It doesn’t have to be a “selfish” thing to “know thyself”.

So is the stereotype true that bloggers are a bit narcissistic? It took me 832 words to answer that question, so you tell me.