Romantic Comedy: Subliminal Sexual Messages in Commercials

Using sex to sell a product isn’t always as blatant as Hardee’s (Carl’s Jr.) featuring Paris Hilton using her whole body to wash a car while eating a Thickburger as part of their “More Than a Piece of Meat” campaign. In 2005 when my sister and I shared an apartment in college, she casually made a comment one time that has changed my view on Red Lobster forever. We were watching a commercial for their “Unlimited Shrimp” special. She simply said, “They’re trying to make that shrimp look sexy.” Good call. Now, anytime I watch a Red Lobster commercial I can’t help but notice it.

 

For the last several years, Red Lobster’s commercials have only been showing food; no people. The food itself is used to symbolize parts of the human body and the actions of the bedroom. The music is jazzy and sophisticated, with “ooh’s” and “ah’s” in the background vocals. The camera speed is slow. The atmosphere is steamy. Words such as “indulge”, “temptation”, “sensational”, “succulent”, and “peak” are often used.

That’s what makes for good subliminal advertising: It’s so much a part of the background that it takes someone pointing it out before it can be seen by the public. Either I’m as immature as an 8th grade boy, or the clever advertisers working for Red Lobster are being so subtle that no one seems to notice.

 

Whereas Hardee’s uses suggestive advertising in a more pornographic style and offends people, Red Lobster is sophisticated and does it subliminally… and totally gets away with it. Because who would call them out on it and risked being labeled as having a dirty mind? Me.

The first random, most recent commercial I found:
http://www.youtube.com/watch?v=6CzpNNbzMQA

A link to a website that reveals some other subliminal advertisements. Some are a bit of a stretch and some are pretty risque. Plus the guy who commentates is more crass than I am about it. But I did think it is interesting.
http://www.artistmike.com/Temp/SubliminalAd.html

 

The Teaching of Mr. Miyagi: Avoiding Awkwardness, Confrontations, and Fights

There are two kinds of people in the world: Those who complain at restaurants about their order being less than perfect and those who just let it go. I have learned that my wife and I are the ones that don’t complain and just overlook it. The last thing we want when we’re out to enjoy a nice meal is a confrontation. It’s just not worth it to us to 1) call the waiter to the table and explain why our order is not right, 2) have to listen to him apologize, 3) have the manager come to our table and apologize and tell us our meal is free, 4) accept a free meal on account of someone’s minor mistake. I hate feeling awkward. It’s one of my quirks.

In a great movie that was made ten years ago called Fight Club, leader Tyler Durden gives his members a homework assignment: Start a fight with someone and lose. He then explains, “Most people, normal people, do anything to avoid a confrontation.” I can definitely vouch for that.

Why did telemarketing lasted for so long in our country’s history (until President Bush outlawed it a few years ago)? Because annoying and aggressive telemarketers were ultimately successful. While most people had enough confidence to politely say “no thanks” and hang up, many people caved to the confrontation. They would rather commit to a magazine subscription for two years and “not make the other person feel bad”. Or worse, become a victim of a time-share related pyramid scheme by a “friend”.

For every 30 no’s, there was one yes. And that yes brought good profit. Same thing applies to those annoying salesman in the middle isles at the mall that want to “give you a free ring cleaning”, A.K.A.- try to sell people something to clean their ring with.

I don’t have a problem with confronting someone if it’s about something important. But if it’s not, then it’s better time management to just avoid the situation. I don’t like having to argue with someone when I am solid in my decision. If I am asked to buy something or do something I don’t want to do, the answer is no. And if I’m further asked, then just to spite the person I tend to get aggressive with them, then later spend time thinking about how annoying they where. So my rule of thumb is the same as the point of the 1986 film Karate Kid Part II- the best way to win a fight is to avoid it.

Tips:1) When at the mall or walking into or out of a Wal-Mart on Saturday, I put my cell phone up to my ear when I see a salesman. They prey on the weak and undistracted.
2) When someone is calling me on my cell phone from a number that is not already programmed as one of  my contacts, don’t answer it. It is definitely someone I don’t want to talk to.
3) When at a restaurant, order salmon, not steak. Then I don’t have to worry about my meal being undercooked. Also, I won’t be tempted so say the cliché phrase that your steak is “still mooing at me”.
4) When at the movies and I realize I’m sitting in front of some punk teenage kids that are going to be talking during the movie and putting their feet on the back of my seat, I just get up and sit somewhere else. They’re idiots and no matter how nicely I tell them, they’re gonna be annoying anyway.

 

The Realistic Fear of Being Awkward in Public

 

Growing up in a relatively small Baptist church, I know that overwhelming feeling of awkwardness I would get during at least one Sunday a month when the “special music” (the solo) is sung by someone who causes a deacon to utter “bless ‘em Lord” instead of “Amen!”. The kind of soloist that makes you look around for Simon Cowell to save the day. The kind of song that has a weird flute solo after the 2nd verse, and painfully ends with nothing but music for a full minute after the singing part is finished, leaving the soloist to either engage in a staring contest with the congregation or recite a somewhat related Bible verse to fill the gap.

 

I think I was scarred psychologically from it. My hands would always start shaking and my sister would have to whisper/shout for me to stop before I realized I was beginning to make a scene. It is very, very difficult for me to deal with situations like that.  Recently watching Clint Black auctioning jewelry on The Apprentice on Sunday gave me a fresh image of this kind of awfulness.

Maybe I’m just too empathetic. Maybe more than the average person, I too easily put myself in other people’s shoes. Maybe the reason this situation makes me so nervous is that I have a hidden fear of being in front of people with nothing to say or do. Many people have this nightmare that they are naked in public. But it’s the fear of public awkwardness that terrifies me.

 

When Someone Says, “Did You Know?” Before a Sentence, It Usually Means They are About to Spread an Urban Legend

Want to know if you’re gullible?

The next time someone starts a question with the words “did you know”, and you believe their amazing fact, and even worse, you tell somebody else this news with enthusiasm, consider yourself part of the noise. Here are a few examples: “Did you know there are alligators living in the sewers of New York City?” “Did you know that each year the average person swallows eight spiders in their sleep?” “Did you know that if you die in a dream, you die in real life?”

Unless you’ve recently watched an episode of MythBusters and you know for a fact it’s been proven to be true, it’s not true. If you don’t know positively that it’s a fact, then what you should say is, “You know, I heard…” That is completely acceptable. That encourages healthy conversation.

The temptation is there, even for the best of us. Earlier today my aunt sent me an email letting me know that one of her friends will be at the Dave Matthews concert this weekend in Nashville. In my reply I said, “Did you know that Dave Matthews is considered an African-American because he was born and grew up in South Africa? Then I had to stop myself and delete “did you know” and replace it with “I learned a few days ago that…”

Not always, but often “did you know” is a red flag that what comes after it is some random bit of knowledge that holds no truth. Test this theory out. Surely in the next few days, if not hours, you’ll hear somebody say it. Don’t call them out on it, just quietly retreat to Wikipedia so at least in your own heart, you can prove them to be an attention-grabbing “did-you-knower” without the goods.

Snail Trails: Your Memory May Be the Only Proof an Event Ever Happened

Nothing, not even a blank screen. Then suddenly on April 20, 1983, life as I know it began. Not the day I was born, but the day my memory started. With all my family gathered around me at the kitchen table, my first memory of life begins with a song- “Happy Birthday”. Maybe I was simply overwhelmed by that many people in the room at once. Maybe I thought the song had a sad tune. Maybe this is where I got my fear of being in front of a bunch of people with nothing to do or say. But all I had to do was just blow out that giant number “2” candle on my Mickey Mouse cake. Instead, I cried.

Flash forward to the summer of 1985. I put on my cowboy boots, grabbed my He-Man lunchbox, stood by the front door, and announced to my mom, “Okay, I’m ready for school! I want to meet friends.” I wasn’t even enrolled for pre-school yet, but my mom took care of it and a month later I was present at First Methodist’s “Mother’s Day Out” program (the year before Kindergarten: 1985-1986).

Though I was four years old, I can specifically remember that Simon Milazzo had a toy dog that I liked so much that my mom bought me one like his. I remember Meg Guice crying one day because somebody ate her pineapples when she was looking the other way. I remember Laura O’Dell gave me a valentine with a scratch ‘n’ sniff vanilla ice cream cone that smelled really good, while Alex Igou gave me a valentine with Darth Vader that said “Be Mine or Else…”.

I remember having a daily “play time” where we all went to the dark green carpeted fellowship hall where we were often forced to play “Duck, Duck, Goose” or sing and act out “The Farmer and the Dell”. Meg Guice would always want to be the wife when “the farmer chose a wife”. I never wanted to be chosen to play a character.

Instead, one day I wandered off to play with my fire truck. Alex Igou also managed to escape from the group, going to the opposite side of the room. We both got in trouble for doing this so the teacher put us in “time out” together. Alex said to me, “Do you like your truck I got for you?” (It was the one he gave me at my birthday party.)

I used to think I was weird for having such detailed and vivid memories from such an early age. But while in my Childhood Developmental Psychology class in college, the professor asked those of us who had a vivid memory from age two or younger to raise our hands. Twenty-five percent of us raised our hands and then had to share with everyone what our memory was. We were told that having a memory that clear from such a young age isn’t common, but it’s not abnormal either.

When I think of elementary school, I don’t remember much about what I learned, but I definitely remember clear conversations and events starring my classmates: In 2nd grade (1988-1989) while in line for a relay race during P.E., I was standing next to Cody Vartanian and Charles Robertson. In honor of the new Nintendo game, Cody said to Charles, “Skate or die!” Charles firmly responded, “I don’t have to skate if I don’t want to skate and I don’t have to die if I don’t want to die”.

Last week I told the story of breaking up a fight while dressed as a giant wolf exactly ten years ago, during my final month of high school (see “Cry Wolf”). I feared that it may come across like I had in some form exaggerated the details. According to my memory, no one I was friends with was there to witness it. So I was much relieved when Adrianne McClung Smith commented on the story, saying she was fortunate enough to see the event in person.

For many childhood memories we have, however, there was not a “constant” in the equation. In other words, without someone else who was there who still remembers a specific event taking place, in essence it only happened in our own minds. It makes me think of the “if a tree falls in a forest and no one is there to hear it…” question. My immediate response was always to ask if I could put a tape recorder in the forest before the tree fell. My next response was to realize I didn’t care if anybody heard the stupid tree fall anyway.

In the same way, I exclusively hold thousands of memories recorded in my mind. Memories about people I grew up with. Memories these people would never have known happened unless I tell them. Since I am the only person to verify such specific events, in theory they happened BECAUSE I remember them.

All anyone else can do is question the validity of my memory. But I know for a fact these memories are real, not simply evolved from a dream or an old snapshot. Everyone else has this ability though, at least to some degree if nothing else. Every person alive owns exclusive copyrights to memories involving other people.

I am constantly disappointed with the sad truth that even in the year 2009, there is no such thing as time travel. So badly I want to go back to those actual random memories; I want to replay them. In the back of my mind I’m hanging on to this thread of a hope that somehow someday I can revisit my past. Not to change it. Just to see it again, like a good movie.

This hope that when I get to Heaven there will be a series of doors with a different year written on each one, allowing me to revisit- in the likeness of Disney World’s Epcot Center how you can visit several “countries”. Evidently I have a condition which causes me to leave a trail of me behind throughout the history of my life, like a snail. At any given point, I am living in both the present moment and simultaneously each year of the past since my memory began in 1983.

As a writer and as an every day conversationalist, things seem incomplete to me without a nostalgic year or story in there somewhere. Some people have a habit of going off on “rabbit trails”. I end up on “snail trails” instead. My short-term memory is awful- I can’t remember who won American Idol last season. But my petty long-term memory is a little bit Rain Man-esque.