Writing for Readers (and Reading the Writings) of the Opposite Sex

Are most of my readers men or women?  Let’s take a look at the demographics of Scenic Route Snapshots…

I like to keep up with the demographics of my readers, as best I can, by checking to see which posts are consistently the most popular and also by seeing which keywords are the most commonly searched phrases.  Because while I do write creatively and freely, I also want to be able to cater to “revisitors” to give them something worth coming back for- hopefully ending up in that coveted “Favorites” tab on their computer screen.

Another good indicator of who I am attracting as readers is by looking at my “tag cluster cloud” on the right side of the screen, entitled “What I Write About the Most”.  These are the topics I label myself to help readers in the WordPress community (the website franchise this site is published through) find posts about a particular subject they want to read about.  The more times I publish a post with that “tag word”, the larger it appears in the cluster cloud.  Here’s a breakdown of the tag words currently in my cluster cloud with an according “gender predictor” with each one:

Masculine: manspeak, men, wife

Feminine: Ali Fedotowsky, baby, Chris Harrison, dad from day one, Jake Pavelka, The Bachelor, The Bachelorette

Neutral: 1983, ABC (the network featuring LOST and The Bachelor, which I’ve written countless recaps for), America, American, Bible, blog, blogging, blogs, cancer, Christian, Christianity, coffee, comedy, déjà vu, English, facebook, family, Fort Payne, friends, funny, God, Google, Italian, Jacob (from LOST), Jesus, Jewish, Jews, life, LOST, Nashville, Nick Shell (while I am masculine, I appeal to both genders, as this particular post will explain), people, Starbucks, Thailand

While it appears to me that most of the topics I mention in my writings are gender neutral, the ones that are specifically feminine do outweigh those which are specifically masculine.  And even then, through the Manspeak series (categorized as “masculine”) is written to explain the way men think and speak, I’m inclined to assume that more women read the series than men, to understand their boyfriends, husbands, sons, and fathers.  (Click the title to get to the main Manspeak page: Manspeak, Volume 0: Introduction).

My estimate is that is that at least 85% of my readers are women and no more than 15% are men.  Not only do my Bachelor/Bachelorette recaps increase my female readership, but also so does my dad from day one series, which chronicles my thoughts as an expecting father. And that’s a peculiar thing to me- that I can write so frequently to the appeal of the feminine mindset, which works so differently from my own.

It’s happened throughout the course of history; from the Bible being written by all men (though there are countless female protagonists like Ruth and Esther) to the Harry Potter series written by J. K. Rowling (whose real name is Joanne Murray, but who was strongly encouraged by her publisher to use a more masculine pen name that would better accommodate her targeted audience of young boys), men and women have been successfully writing for not only their own gender, but for the opposite as well.

But even though men and women think so differently, more important is the fact that People Who Write share a common trait with People Who Read: an artistic drive that supersedes gender differences.  I am completely bankrupt when it comes to sports trivia or fixing a garbage disposal, but I can come up with something new and creative to write about everyday that connects to the appropriate readers.

Thank you ladies and gentlemen for supporting my masculine-and-feminine-friendly writings.


Being Excessive and Eventually Finding Common Ground: My First 40,000 Hits on WordPress

Thanks for 40,000 hits.

In my 313 posts on Scenic Route Snapshots, I’ve covered so many random topics along the way that if you type into my search box on the right side of the screen (“Curious? Type any word in the box…) the first off-the-wall word that comes to mind, you are quite likely to pull up at least one entry.  Try it right now if you’d like.  Go ahead, I’ll still be here.

Here are a few examples to try: John Candy, 1977, duckbill platypus, moped, or Ohio.

It all goes back to #9 of The Code: Write an excessive number of posts every month. They won’t all be awesome, but it’s often the ones that I predict won’t really connect with readers that are the ones that really do.  The more I write, the better I’ll be, and the better I’ll know how to connect to readers.”

Perhaps the greatest example of this theory occurred this week: WordPress hand-selected  The Korean Sauna Experience: Friendship, Friendship as a feature story on their “Freshly Pressed” homepage ( wordpress.com/).  Accordingly, my daily traffic has benefited:  The first day I was featured I got 1,748 hits and the second day 1,646.  (Last week’s daily average was 584.)

The funny thing about this is- of the hundreds of posts of written in the past five years, that particular one in my opinion, is definitely not one of my best.  At 1500 words, it’s over twice the length of most things I write.  It’s seems a bit of a bore to me- though I have to keep in mind that it’s an event that I experienced six years ago, so it’s no longer that exciting to me.  But for someone hearing it for the first time, I could see how it could have a different effect.

The point being, I simply lazily posted a familiar story on my website- just another brick in the wall.  But it caught the eye of the right person and found favor with them, which has increased reader subscriptions and daily hits.  In part, because I post an excessive amout of my writings.

I’m way too scatter-brained to come up with a smart theme like http://stuffwhitepeoplelike.com/, which is creative, yet focused.  Maybe I’m just a conditioned channel-changer, a product of the 1980’s.  Getting exhausted by having to think about the same concept for everything I write about.  So I just write about whatever comes to mind, which by default, ends up being about one of the following things: My Categories: Nostalgia, People, Storytelling, Spirituality, Writing, and Recaps.

So what I can’t accomplish by being clever enough to come up with one solid money-making idea, I plan to make up for in my excessiveness- by typically publishing an average of 28 posts every month, basically one per day.  (Usually I don’t post anything on the weekends, but at least 2 or 3 every weekday, averaging about to about one a day.)

I guess when it comes down to it, I’ve set a secret goal to publish more posts than anyone I know that has a website.  So far, I’ve been successful at meeting that goal.  Doing my best to slowly take over a corner of the Internet, so that whatever noun a person types into Google, they will easily find their way to me.

So in my Spumoniness, I am able to reach out to several demographics of people.  And my hope is that in the end, I won’t be just a gimmick or a fad that people eventually forget about as I fade away into obscurity.  I want to be here in the background of your life, writing the coming-of-age literary soundtrack.

Other posts of this “10,000 Hits” series:

Being Down to Earth, Yet Never Really Touching the Ground (posted April 11, 2010)

Being Original, Yet Never Really Breaking New Ground (posted May 18, 2010)

Being Engaging, Yet Never Really Standing on Dangerous Ground (posted on June 10, 2010)

Being Original, Yet Never Really Breaking New Ground: My First 20,000 Hits on WordPress

Thanks for 20,000 hits.

It seems like only six weeks ago that I was thanking my readers for this site getting its 10,000th hit in Being Down to Earth, Yet Never Really Touching the GroundWait, wait a minute… It was.

That was on April 11th.    How did that happen?  Why did it take seven months to get the first 10,000 hits (September 2009 to April 2010) but only five and a half weeks to get 10,000 more (April 2010 to May 2010)?

Here is a reflection/tutorial for anyone wanting to know more about how to obtain and build a readership and following by using a WordPress website, based on what it took for me to get my first 20,000 hits.

Just like the first million dollars are the most difficult for a multimillionaire to make, so is the case with getting any new form of art off the ground and flying.  It’s the snowball effect.  I have now posted over 250 of my writings on this site alone.

Each month that passes, that’s another 20 to 40 new posts to add to the library to be recycled.  On any given day during any given hour, there are more people reading my older stuff than my new stuff.  Then the new stuff becomes the old stuff and is read by newcomers.

Something almost magical happened back in February.  Suddenly, people started subscribing (getting all my new posts through e-mail); on top of that, the number of hits that month quadrupled from the month before and have been steadily increasing since then.  So really, after that fifth month of this site’s active existence, things exploded.

On December 30, 2009, I went to www.godaddy.com and paid 10 bucks for the domain name www.scenicroutesnapshots.com.  Yes, it’s too long of a name.  And when I tell people audibly, they often don’t understand what I’m saying.  But it’s a name I believe in because it best represents what I write about (Dr. Deja Vu: The Scenic Route).  And really, once a person goes to the site once, they can easily go back to it again.  Besides, people don’t end up on my site because I told someone about my site, they go to my site because of Google searches, facebook links, and cough-cough-Twitter-cough cough.

Another huge part of it is this- I accidently found a niche.  I half-heartedly decided to start doing a recap of The Bachelor when the Jake Pavelka season premiered in January, not realizing that people actually cared about it.  But they do.  Very much so!  Much of the quadruple increase from January to February has to do with my Bachelor recaps.

So aside from the snowball effect, and aside from finding an unlikely niche, what else has helped readership growth?  I want to know, not just for myself, but also to help other fellow writer friends.

I believe in something I call “learned talent.”  Which may be a phrase I just made up.  Basically, I learn from other people’s talent mixed with my own trial and error.  It’s the writer’s initiative to become better through regular practice and a willingness to cater to readers while still staying true to self.  And that concept is something that is often given as advice from the judges on American Idol to the contestants as they make it past the Top 10. Be you, but also stick with what you know works and what other people will like.

Particularly in writing, “learned talent” has a lot to do with the writer’s “voice”.  The tone, the choice of words, the subject matter, the level of professional distance.  I am not as talented as any legendary writer I could name in this sentence.  But just like an actor can change their accent or demeanor for a role, so can a writer “tweak” their own writer’s voice.

Because I believe, like a Rubik’s Cube, (The Truth and Irony about Solving a Rubik’s Cube) it’s all about figuring out the formula and acting on it, I am under the educated impression that what I lack in talent, I can make up for in simply learning how to write in a voice that leads with confidence and optimism and what I call “business-casual professionalism”.

A lot of this comes down to Rule #7 of my Writing Code:

“Write about weird stuff but make it seem normal. Or write about normal stuff and make it seem weird.”

My current literary role model is Michael Chabon, whom through his series in Details magazine, I learned better how to get in touch with my nostalgic side and hopefully make it seem interesting; not too technical or too abstract.  A happy medium that invites the reader to connect to the same train of thought.  In one of his newer books that I recently began reading, called Maps and Legends, he reiterates my #7 Rule:

“Let’s cultivate an unflagging reading as storytellers to retell the same stories with endless embellishment… The key, as in baroque music, is repetition with variation.”

Retell the same stories with endless embellishment:  Be original yet never really break new ground.  The familiar with the fresh.

Repetition with variation:  Take a subconsciously familiar thought and then put a new spin of originality on it.  So that readers feel a sense of comfort (the old familiar thought) along with newness (the author’s personality and his or her unique perspective).

And really, isn’t that really what’s for sale here anyway?  The writer’s personality?

Facts are only so important.  So is a plot.  But ultimately a story or an article is only as entertaining as the person telling it.  And a lot of the reasons we think a writer is “good” is because we relate to them, in some uncertain invisible ways.

Whether that writer reminds us of our own self and the way we naturally think, or they remind us of one of our friends, or ultimately our alter-ego, Tyler Durden (the man who the nameless protagonist of Fight Club imagines himself to be friends with), there is some reason we feel connected.

Of course, just like doctors and lawyers refer to their work as their practice, I too recognize that this site is and always will be a work in progress.  This is me paying my dues.  Learning as I go.  With an end in sight.  Or maybe I should say a new beginning in sight…

Below are the reader stats for this site.  This shows hits per month.  September 2009 is when I exclusively began writing for this site.

Months and Years

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
2009 5 21 2 76 550 552 465 532 2,203
2010 628 2,508 3,357 6,072