Last Minute Father’s Day Gift Ideas from Target

Last Minute Father’s Day Gift Ideas at Target

A month ago during Mother’s Day, I told the story of how my son and I took the short drive to Target to purchase Mother’s Day gifts. My wife was perfectly delighted with what we picked out for her there.

Undeniably and by default, we are a Target family. We are there all throughout the week. Just a few days ago, I did an Instragram on how I finally spent some of my birthday money there on some good music:

nickshellwritesFinally getting around to spending some birthday money. #target

nickshellwrites Finally getting around to spending some birthday money. #target

Right now I’m thinking of the lyrics from the song “Spend Your $$$”, from Walk the Moon’s CD that I bought: “What do you spend your money on?”

With my wife and I being Dave Ramsey followers, we live by the concept of having designated “blow money”. Everything else goes to pay bills or it goes into our savings, which is how we recently bought a new car and already had the money in the bank.

When I think about it, though, when I do spend my money, I spend a good amount of my “blow money” at Target.

Well, the folks at Target had no idea about any of this; nor were they aware of my Mother’s Day post or about my birthday money Instagram. So it is a complete coincidence that Target reached out to me a few days ago and asked me to do a “Last Minute Father’s Day Gift Idea” post, simply based on the fact I am one of America’s most popular daddy bloggers.

Last Minute Father’s Day Gift Ideas at Target

Merona Men’s Sleep Pants in Black, $14.99

Men’s Accessories Surf Sunglasses in Black, $14.99

Bevel Shave System Starter Kit, $89.95

Nate Berkus Cross Hatch Ceramic Photo Frame, $12.99

Bose® SoundSport® In-Ear Headphone, $99.99

Threshold Wall Mount Bear Bottle Opener, $7.99

A+ Men’s Eddie Sneakers in Tan, $34.99

Merona Men’s Weekender Bag in Navy, $29.99

S’ip by S’well Blue Raspberry Gummy Stainless Steel Water Bottle 15oz, $24.99

Merona Men’s Dopp Kit in Black, $12.99

Merona Men’s Five Link Bracelet Watch in Gunmetal, $19.99

Merona Men’s Bi-Fold Wallet in Black, $12.99

Last Minute Father’s Day Gift Ideas at Target

C9 Champion® – Men’s Softshell Jacket Ebony Heather, $49.99

Men’s Dad/Kid Sock Sets Pair of Thieves, $9.99

Merona Men’s Pique Polo in Grey, $12.99

Merona Men’s Belt in Cognac, $14.99

Merona Men’s Tie in Navy Pindot, $19.99

‘Dad’ Copper Mug, $39.99

Fitbit Alta Activity and Sleep Tracker, $129.99

Room Essentials 3 Piece BBQ Tool Set with Colored Handles, $10.00

iDevices iGrill Mini Thermometer, $35.99

Threshold Bryant Faux Wood Patio Bar Cart, $90.99

Threshold Beer Pint Decal 6-Piece Glass Set, $11.99

They sent me a nice new, classy belt (I desperately needed one!) as well as some leather sneakers (okay, I admit- I own more shoes than my wife, but I can always handle more!).

I say dads are easy to pick gifts for. As for me, I like practical stuff. So if you’re still trying to figure out what to get Dad for Father’s Day weekend, I suggest just go by Target.

As a husband and a dad, I can tell you for a fact that Target is always one of the easiest places for me to spend gift cards. (It’s the main place my wife and I were registered for our newborn daughter.) It really is one of my favorite stores. I consider it an honor they reached out to me to help people figure out what to get Dad for Father’s Day.

Last Minute Father’s Day Gift Ideas at Target

Honestly, Do Dads Secretly Miss Their B.C. (“Before Child”) Days?

January 20, 2013 at 11:03 pm , by 

2 years, 2 months.

Dear Jack,

A couple of days ago I wrote to you about why I am happier now that you are here, compared to before I was a dad: “Dads Are Happier Than Moms and Singles, Says Psychological Science.”

Today I am following up on that topic with what I believe is a necessary and relevant sequel, by asking the question: Honestly, do dads secretly miss their “B.C. days?”

In other words, do dads long for the days before their child (or children) came along?

I can only speak for myself here, but here’s how I feel about it:

Yes, I miss the days of being much less accountable and responsible as a human being in general; having more free time and having the privilege of being able to take life less seriously.

But interestingly, like I said a couple of days ago, I was missing something in my life back then.

I would say that most men (the ones I know, at least) are wired to want to be responsible enough to have a loving and caring relationship with their wife, and therefore, also to have a loving and caring relationship with their children as well.

For me personally, I equate being a faithful husband and father with the ultimate epitome of masculinity.

Do I miss the best parts about my life before I became a dad? Sure.

But I think that focusing on the best parts of how things used to be can be a foolish and dangerous thing. Instead, I know it’s important to focus on the best parts of my life now.

The thought of keeping you at bay in the dog toy section of Harris Teeter while Mommy buys groceries either seems funny and random or completely typical for a modern American dad.

To me, it’s an honor. I get to mold a young 2 year-old boy in the ways of the world. I get to teach what is “normal.”

Yes, it’s weird to let you shake a white dog toy named “Flea,” as you think he’s somehow related to Elmo.

(“It’s Elmo?!” You confusingly tried to convince yourself, despite the fact he had 6 legs.)

But if it weren’t for me in your life, who would be creating these bizarre story lines for you? That’s my job and I’m proud of it!

Tonight, after I read you Where The Wild Things Are for the 9th night in a row, I told you that I love you; as I do every night after I sing “Rudolph the Red-Nosed Reindeer” as your lullaby. (That’s per your request, by the way.)

This was the first time you ever said “I love you” back.

I would choose the best parts of my life with you any day over the best parts of my life before you.




Why Huggies’ Backlash Is A Bookmark In Dad-Bashing Advertising

March 14, 2012 at 6:07 am , by 

15 months.

As predicted by the entire world and any possible life forms living on Earth’s moon, Huggies finally started pulling their “Ultimate Test: Dad” ads after a huge backlash in the sub-universe of social media last week. Today I read a blog article on by Lisa Belkin, who interviewed Aric Melzl; the brand director for Huggies.

The post ends with this Shark Tank type of warm wisdom from Melzl:

“Huggies is reponding to unhappy men, because those men have the ear of women. All of this, the initial campaign, the full-on response, is targeted at moms… I don’t want there to be any question about who we we’re going after.’”

Even though dads now make up 1/3 of stay at home parents, that doesn’t necessarily equate to men buying at least 33% of the diapers. According to the article, we’re worth about 5% in terms of actually buying them.

As in my case, I don’t buy the diapers because I’m waiting in the car with our son, who is taking his Sunday afternoon nap, while my wife is inside Publix or Harris Teeter doing the shopping.

Okay, I get it; I am commercially worth 5% as a parent.

To be fair, though, Huggies is simply the untimely scapegoat at the crossroads of “Surprise! Dads are more active now than ever in their kids’ lives” and “social media will not let you get away with that kind of stuff anymore…”. Plenty (!) of other companies have been recently dissing husbands and dads in their ads; they just might have been a bit more subtle.

In fact, in my post last week about this whole fiasco, I featured a video clip montage of several recent ads making dads out to be the classic idiot father; including brands such as Lysol, Hasbro, Cheerios, Benadryl, Febreeze, Naturemade, Stanley Steamer, Glade Sense and Spray, Uno Attack, Walmart, Orville Rendenbacher’s, Ortho, and Yellowbook.

Here’s my prophecy on this: Huggies’ faux pas will serve as a bookmark and a warning to any other advertising companies who dare to reach the mom market by poking fun at the dads, even if in the slightest and most innocent of ways.

This event has marked the beginning of the end of “dad jabs” in advertising.

Let’s face it: There’s now officially an army of daddy bloggers ready to out the next unsuspecting dad-basher. But on the flip side, we’re also always on the look-out for paternal praise from advertisers.

I wonder if the blessing of the salvation of positive dad ads is equal to the damnation of the curse of dad-jab ads?

Even if we dads never end up buying the proper percentage of a product to be marketable, we still have the power (via daddy blogging, Twitter, etc.) to take away from a company’s “cool factor.”

Considering how eager businesses are to get people to “like” them on Facebook, it’s pretty clear in this economy, and in this age of social media relevance, that being cool matters more than ever before.

So, apology accepted… I guess?


Fathers Are 1/3 of Stay-At-Home Parents, But Still Pay The “Dad Tax”

February 23, 2012 at 10:45 pm , by 

15 months.

The newest US Census shows that one third of stay-at-home parents are dads. Yeah, for every two stay-at-home moms, there is one stay-at-home dad. That’s a lot, actually.

I’ve pointed out before that companies are really missing out by not doing more “dad ads” in highly read publications, like Parents magazine.

So when Baby Orajel decided to feature a dad ad in the January issue, I spotlighted them, promising to do the same for any other companies who were brave (and smart) enough to acknowledge the relevance and buying power of fathers.

While there were no dad ads in the February issue of Parents magazine, I am pleased to announce that the March issue features two of them!

On page 130, Huggies is not only running a dad ad, but also doing a contest on their Facebook page where you can nominate a dad to prove that their Huggies’ Leak Lock stop leaks better.

I appreciate that Huggies acknowledges how normal it is for dads to be actively involved in changing their kids’ diapers.

Turn back to page 111 and you will see an ad for Vick’s NyQuil and DayQuil, making a reference to the concept of “Super Dad.” I like that.

It means a lot to me as a dad to see that men are being deemed in our society as more relevant than ever before.

At the same time, I’m very aware that that the “dad tax” exists. The concept is that fathers have to work harder at most parenting tasks in order to be considered an equal parent, as compared to a mother.

I recently read a spot-on article by a fellow daddy blogger, Jonathan Liu of Geek Dad, featured on It’s called “Who’s Minding the Kids? Not Dads.

Liu, a stay-at-home dad, explains how he is often mistaken by strangers as a dad who is “babysitting” his own kids during the day.

He points out how it’s still not a legitimate concept, especially to older generations, that a man could be the daytime caretaker of his children without it being a substitutional, sub-par arrangement.

However, now that a third of stay-at-home parents are fathers, and now that companies are starting to feature more dad ads, it’s becoming pretty obvious that we aren’t simply babysitting, we’re being active fathers.

Sure, we can’t give birth or breastfeed, nor would we want to (!), but there’s a lot we can do beyond stereotypical examples like having tea parties with our daughter or showing up to all of our son’s ball games.

Don’t forget, we change diapers too.