Or… You Could Literally Give Dad “Nothing” for Father’s Day

Photograph of a 19th-Century stock certificate***not under copyright****

Photograph of a 19th-Century stock certificate***not under copyright****

You’ve probably already seen my “Last Minute Father’s Day Gift Ideas from Target” post. If not, check it out, because I’m really proud of it. But, today I came across another idea; one that is much more unconventional.

This year the kids can literally give Dad “nothing”… this story has been receiving some great online coverage from the Huffington Post, AdWeek and many local broadcast affiliates.

I admit, if my wife asks me what I want for Father’s Day (or really, any holiday), it is typical for me not to easily be able to think of something.

If that is common among dads, I would theorize part of it has to do with a husband and father feeling funny about being served by our his family.

We as husbands and fathers are wired to provide for our family. Especially with my wife and I being serious Dave Ramsey followers (a few weeks ago we bought a new car and already had the money saved in the bank, not because we’re rich, because we are that strict with our budget), I always feel like I’m making an irresponsible decision if I give my family the green light to spend money on me for something I simply want, but don’t need.

Or… You Could Literally Give Dad “Nothing” for Father’s Day

So yeah, I admit, “nothing” is a much more practical answer to give when my family asks me what to get me for a gift.

This year, Century 21 decided to help families actually give dad nothing; as in a piece of Nothing, Arizona, an uninhabited ghost town about 120 miles Northwest of Phoenix.

From now through Father’s Day, families can go to www.givedadnothing.com and enter their father’s name to lease a piece of Nothing, Arizona, for one day; June 19th, 2016 for free.

Then they can then download, print, or email a certificate bestowing “Nothing” on their father – all free of charge.

Yep, it’s true- and you heard it first from me!

Now, granted, I would personally still recommend by giving Dad something. But first, start off by giving him nothing.

Or… You Could Literally Give Dad “Nothing” for Father’s Day

*All photos and images courtesy of Century 21 Real Estate.

Last Minute Father’s Day Gift Ideas from Target

Last Minute Father’s Day Gift Ideas at Target

A month ago during Mother’s Day, I told the story of how my son and I took the short drive to Target to purchase Mother’s Day gifts. My wife was perfectly delighted with what we picked out for her there.

Undeniably and by default, we are a Target family. We are there all throughout the week. Just a few days ago, I did an Instragram on how I finally spent some of my birthday money there on some good music:

nickshellwritesFinally getting around to spending some birthday money. #target

nickshellwrites Finally getting around to spending some birthday money. #target

Right now I’m thinking of the lyrics from the song “Spend Your $$$”, from Walk the Moon’s CD that I bought: “What do you spend your money on?”

With my wife and I being Dave Ramsey followers, we live by the concept of having designated “blow money”. Everything else goes to pay bills or it goes into our savings, which is how we recently bought a new car and already had the money in the bank.

When I think about it, though, when I do spend my money, I spend a good amount of my “blow money” at Target.

Well, the folks at Target had no idea about any of this; nor were they aware of my Mother’s Day post or about my birthday money Instagram. So it is a complete coincidence that Target reached out to me a few days ago and asked me to do a “Last Minute Father’s Day Gift Idea” post, simply based on the fact I am one of America’s most popular daddy bloggers.

Last Minute Father’s Day Gift Ideas at Target

Merona Men’s Sleep Pants in Black, $14.99

Men’s Accessories Surf Sunglasses in Black, $14.99

Bevel Shave System Starter Kit, $89.95

Nate Berkus Cross Hatch Ceramic Photo Frame, $12.99

Bose® SoundSport® In-Ear Headphone, $99.99

Threshold Wall Mount Bear Bottle Opener, $7.99

A+ Men’s Eddie Sneakers in Tan, $34.99

Merona Men’s Weekender Bag in Navy, $29.99

S’ip by S’well Blue Raspberry Gummy Stainless Steel Water Bottle 15oz, $24.99

Merona Men’s Dopp Kit in Black, $12.99

Merona Men’s Five Link Bracelet Watch in Gunmetal, $19.99

Merona Men’s Bi-Fold Wallet in Black, $12.99

Last Minute Father’s Day Gift Ideas at Target

C9 Champion® – Men’s Softshell Jacket Ebony Heather, $49.99

Men’s Dad/Kid Sock Sets Pair of Thieves, $9.99

Merona Men’s Pique Polo in Grey, $12.99

Merona Men’s Belt in Cognac, $14.99

Merona Men’s Tie in Navy Pindot, $19.99

‘Dad’ Copper Mug, $39.99

Fitbit Alta Activity and Sleep Tracker, $129.99

Room Essentials 3 Piece BBQ Tool Set with Colored Handles, $10.00

iDevices iGrill Mini Thermometer, $35.99

Threshold Bryant Faux Wood Patio Bar Cart, $90.99

Threshold Beer Pint Decal 6-Piece Glass Set, $11.99

They sent me a nice new, classy belt (I desperately needed one!) as well as some leather sneakers (okay, I admit- I own more shoes than my wife, but I can always handle more!).

I say dads are easy to pick gifts for. As for me, I like practical stuff. So if you’re still trying to figure out what to get Dad for Father’s Day weekend, I suggest just go by Target.

As a husband and a dad, I can tell you for a fact that Target is always one of the easiest places for me to spend gift cards. (It’s the main place my wife and I were registered for our newborn daughter.) It really is one of my favorite stores. I consider it an honor they reached out to me to help people figure out what to get Dad for Father’s Day.

Last Minute Father’s Day Gift Ideas at Target

Is Huggies’ “Ultimate Test: Dad” Ad Degrading to Fathers?

March 7, 2012 at 11:52 pm , by 

15 months.

At this point in American society, it is basically becoming taboo to stereotype dads and husbands as half-witted goons, as was accepted in recent decades. It used to be that advertisers could target stay-at-home moms by making a caricature of their husbands. But now that dads make up 33% of stay-at-home parents, that model is essentially invalid.

The video clip above very humorously shows several examples of commercials where this sexist approach has still been recently used by Lysol, Hasbro, Cheerios, Benadryl, Febreeze, Naturemade, Stanley Steamer, Glade Sense and Spray, Uno Attack, Walmart, Orville Rendenbacher’s, Ortho, and Yellowbook.

“Doofy Husbands: Target Women” by Sarah Haskins also cleverly points out examples of commercials targeted to men; featuring cool, good-looking guys: Infiniti, Nivea, Heineken, and Miller Lite. Of course, in these advertisements the men are assumed to be single; whereas in the ones where men are goof balls, they are clearly married.

Basically, once you marry the man, it’s like watching the opposite of the evolution of man.

Two weeks ago, I published an article called Fathers Are 1/3 of Stay-At-Home Parents, But Still Pay The “Dad Tax” where I featured the “dad ads” of the March 2012 issue of Parents magazine. One of those ads was Huggies’ “Ultimate Test: Dad”.

At the time, I subconsciously thought for a half-second: “Wait, it almost sounds like they are making fun of dads; implying that dads are bumbling idiots who barely know how to change a diaper- one of the very ideas that I passionately denounce here on The Dadabase.”

But then I stopped myself with this rebuttal: “No, by putting dads to the ultimate test they mean that dads are tough on messes, like Mr. Clean. Yeah, that’s it… sure.”

So I moved forward with promoting it as a legitimate dad ad; because ultimately, a sponsor was making a point to acknowledge the involvement of dads regarding their product and I recognized (and still recognize) the importance of that.

Now here we are, living two weeks into the future, and a full-time stay-at-home Superdad named Chris Routly has gotten over 1,000 people (as of this minute) to sign a petition against the ad:

“Please, join me in asking them to drop the ‘Ultimate Test: Dad’ element entirely, and instead focus on actually celebrating the wonderfully active dads who use HUGGIES every day with the same competence and care as moms.”

I say this Chris Routly fellow is a smart guy and he makes a valid point.

He’s not being dramatic and asking dads, who currently make up 1/3 of stay-at-home parents, to ban Huggies. Instead, he’s asking Huggies to recognize their mistake and redirect their energy on a different ad that undoubtedly celebrates dads instead of questions their parenting abilities based on gender.

Chris Routly puts it this way, in his petition:

“How are dads a test? As a dad, am I simply too dumb to use them properly?

Why is a dad on diaper duty an appropriate or meaningful test of the product in any way a mom using them is not?

Why reduce dads to being little more than test dummy parents, putting diapers and wipes through a ‘worst-case scenario’ crash course of misuse and abuse?”

I think however this all pans out, it will be a valuable (and expensive) lesson to all advertisers from now on:

Don’t insult dads and husbands. We’re 33% of your buying power as stay-at-home parents.