Rubik’s Cube

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After These Messages… We’ll Be Riiiiight Back!

I am a marketing department’s worst nightmare.  Because while I completely appreciate good commercials, they never influence me to buy the product.  Kudos to McDonald’s for their retro “Give Me Back My Filet-O-Fish” commercial, equipped with a Ford Ranchero and a catchy 8-bit sounding song via text message.  And those guys in the Sonic commercials, what’s not to love about “get those taste buds going, danga-langa-langa-langa-langa… Mornin’ Gents!” or “YOU’RE A CHEAP DATE!”

Yet I never buy from or eat at McDonald’s or Sonic.  I respect their commercials, but they’re just entertainment.  That’s all.  Completely ineffective as far as getting me to actually spend money.

Which causes me to think about this question:  When is the last time I bought a product or service based on an advertisement, of any kind?  Through a TV commercial, radio commercial, or magazine ad.  Any sort of marketing ad.

And I’m not counting the times I was already searching for a general product and came across a website.  That doesn’t count.

I’m talking about this situation:  I never heard of the product.  I see an advertisement.  I buy it.

The last purchase I made was a food purchase.  I bought some cupcakes from Gigi’s Cupcakes.  Because my wife heard about how awesome they are from some people at work.  So I bought the cupcakes through word-of-mouth.

Other than other mundane purchases like groceries and gas, the only other item I purchased in the last few weeks was a Rubik’s Cube, which I knew of through years of word-of-mouth.

Three years ago I bought an i-pod, but not because of the commercials.  Because my friends had them.  Then I bought mine from amazon.com.

Same thing with my GPS.

Same thing with choosing Verizon Wireless as my cell phone company.

And my subscription to Details magazine.

And going through wordpress.com to get my own website.

And my town house.  My wife’s friend already lived in that neighborhood.

And my Wii.  I was sold on it well over a year before it even came out.

Even when I see a commercial for a movie, I won’t go see it or rent it or even watch it at all until I’ve talked to someone who’s seen it or until I’ve read a promising online review.  Word-of-mouth.

As for buying music, I may buy a new CD if I hear it playing on the radio or at Borders, but that’s not advertising, that’s exposure.

So there’s the pattern.  I only buy things based on the recommendation of a person I trust.  And of course they’re never the ones actually selling me the product.

Okay, I can finally remember a time when I bought a product based on a commercial or ad.  It was high school.  My freshman year: 1995.  I bought a Trix t-shirt because I looked through a t-shirt magazine my friend gave me.

Oh wait, nevermind.  I only got the magazine because a friend gave it to me and said that I would like it.

So the last time I bought a product directly because of an advertisement was probably back in the early ‘90’s when I would buy Ninja Turtle action figures.  Toys.  When I was a kid.

As an adult, I guess I kinda like the idea of outsmarting the advertising departments of companies.

Bottom line:  If a product or service is worth purchasing, word will get around and eventually get to me.  That’s the only advertising that honestly matters to me.

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Mr. Daydream’s Personality Pyramid: Humorous, Philosophical, Analytical, Dramatic

It’s always funny to joke about other people having split personalities.  But the truth is, we have all split personalities.  It’d be kinda weird if we didn’t.

I’ve said before that I tend to “pull an Andy Bernard” in that I mirror personalities in order to better relate to people, which is found in the fundamental teachings of Dale Carnegie, the author of the famous book How to Win Friends and Influence People.  But that’s different than the idea of having split personalities because mimicking another person’s manner of speech and body movement doesn’t reflect my own true split personalities.

We all have at least a few different “default mode” personalities we fall back on, which direct and guide our choices of words and actions.  After a little bit of self-analysis, I have narrowed my own collection of personalities down to four main selections:

Humorous

Philosophical

Analytical

Dramatic

Humorous: I am starting with the one at the bottom of my “personality pyramid”, the one the general public sees the most.  The most unguarded.  It’s my surface personality that is appropriate for most situations which is found in everything I do, even serious tasks.  But not “Jim Carrey/get hit in the head with a frying pan” kind of humor, though.

A more subtle type usually delivered in “dead pan” style, where I don’t laugh at my own attempts at humor.  I don’t tell jokes; I translate real life situations into jokes by sliding in sarcastic commentary about them, adding in nostalgic and pop culture references whenever I can.

Right now one of my major comedic icons is actually Alec Baldwin, a man who used to specialize in drama.  To me, that’s the funniest kind of humor out there.  Like the stand-up styles of Conan O’Brien, Joe Rogan, Zach Galifianakis, and Doug Benson.  But not so dry to the point of David Letterman.

Philosophical: For a guy who has never smoked pot, the conversation topics I come up with would reflect otherwise.  There’s a theory out there that whenever a person is exposed to the psychoactive elements found in marijuana, their “third eye” opens up, causing them to see the world in a different perspective.  But I think I was born with my third eye open.  That would explain a lot, actually.

When a person asks me, “What’s up?” or “What’s new?” or “What’s going on?” or “Whatch ya think?”, they will most definitely get an answer.  Not, “oh, not much” or “same ole, same ole”.  Instead, they will hear that I am currently debating whether or not I would be able to carry out capital punishment myself or whether Batman or Superman is the better superhero.  My third eye absolutely effects what I say, therefore coming across as my “philosophical personality”.

Analytical: Despite seeing the world through an abstract lens, I actually see everything in terms of black and white, cut and dry, “either it is or it isn’t”.  There is a formula for everything.   There is definite right and wrong.  That’s the teacher side of me.  I like explaining things to people.

My analytical personality is the one that will spend countless hours searching which celebrities are Jewish or learning how to solve a Rubik’s Cube.  It’s my necessary inner dork.  It’s the part of me that has an elaborate system for keeping shoes looking new, despite being 8 years old, but I’ll have to get into that in a different post.

Dramatic: At the top of my personality pyramid is the one I reserve mainly just for close family and friends, because it is my personality that is engrained into my emotions.  This is not a personality that needs to be seen by the general public.  Its function is to manage the aspects of my life which are the most important to me.

My dramatic personality allows me to display necessary emotions where love is involved.  I do my best to confine my emotions to just the people I am closest to.  Otherwise, I could end up an emotional guy who wears my heart on my sleeve.  I am not afraid to be vulnerable enough to show my emotions, but I think it’s important to save them for the right situations and the right people.

So that’s how it works.  We are wired with different personalities equipped to suite the right situations and the right people.  The main four personalities that I named most likely do not correspond to hardly anyone else.  Everyone else in the world has their own combination of split personalities which they must decipher in order to better understand who they are.

We’re not crazy.  We just have split personalities.  Isn’t that crazy?

4 Comments Posted on Nostalgia, Storytelling, Uncategorized

The Truth and Irony about Solving a Rubik’s Cube

Somebody’s gotta be able to do it.  So I took it upon myself to become that person.

Last night at 11:15 PM, I solved my first Rubik’s Cube.  Then again, and again, again.  It all started on February 23rd when I was trying to think of a clever title for a post that I was working on about the true danger of dying of boredom and inactivity, which ended up with me questioning the small possibility that I could have a mild case of Aspergers (I’m pretty sure I don’t, though…).  I ended up naming the writing “Rubik’s Cube Syndrome”.

http://wp.me/pxqBU-zv

A few days later, on February 27th, I decided to take the concept literally: I went to Target and paid $9 for a Rubik’s Cube.  Because I realized I didn’t know anyone in my life that knew how to solve it, nor did I know anyone who knew anyone who knew how to solve it.  So I knew that meant that I would have to become that person.  I would have to become “that guy”.

For the next 11 days (which ended last night), I took “The Cube” with me everywhere.  The token running joke I kept hearing as I was learning to solve it was, “I can solve that thing for you, just let me take off the stickers…”

Everyday during my lunch break I walked over to Borders and used their free wi-fi to watch YouTube videos on how to solve it.  And, it worked.

The truth about solving a Rubik’s Cube is this:  Basically, trusting your own puzzle-solving abilities, you can not solve a Rubik’s cube.  It’s impossible.

The Cube is solved through completing a series of 7 layers, starting from the bottom up (like levels of an old school Nintendo game like Donkey Kong) and each one has a corresponding algorithm which is a set series of turns and twists (like the Konami code on Contra to get 30 extra lives or the combination of buttons pressed in order to pull of a “special move” on Streetfighter II).  But one wrong move, and you end up having to go back a few layers and start over.

The biggest hint that The Cube itself provides is that the middle squares of each side are the only ones locked into place, and each corner is predetermined.  For example, the green side will never share corners with the blue sides, because they’re on opposite sides from each other.

Interestingly, in theory, no matter what the positions are, it should never take more than 20 twists in order to return The Rubik’s cube to its original state.

The Rubix Cube has been frustrated millions of people since its commercial release 30 years ago in 1980.  Understandably.  Without memorizing the algorithms, it virtually is impossible.

So my advice is this.  Unless you’re willing to spend 11 days to memorize the exact formula, don’t waste your time.  It will be nothing but frustrating.  The Cube is either the most frustrating puzzle in the world or the most rewarding and therapeutic.  But if you don’t follow the formula step by step, you will not succeed.

The irony of being able to solve a Rubik’s cube is this: While you will most definitely be able to impress your friends when they watch you do it in front of them in just a matter of a few minutes, it takes memorizing algorithms to do it.  You must become a little bit dorky in order to become cool.

And I’m okay with that.  Because for a lifetime I have memorized the formula.  So for a lifetime, I will keep my mind active.  I called my Rubik’s Cube my “Alzheimer’s Prevention Device”.