Lottery Commercials Don’t Target People Who Are Good Money Managers

What’s the first thing I’d do if I somehow ran into a very large amount of money?

Lottery Commericals Don't Target People Who Are Good Money Managers

You guessed it. I would immediately pay off the mortgage on our brand-new house. It would be quite the celebration!

Because I know that I’m paying nearly 100% interest for the 1st half of the life of that loan.

I wouldn’t care about a new car, or a boat, or a big trip. All I would care about would be paying off the mortgage.

Then… placing the rest in savings and investments.

From there, I might consider a family vacation or newer cars; but that would be my last priority.

Yet I’ve never seen a lottery ticket commercial or an injury lawyer commercial showing a winner who joyfully exclaims, “With the money I won… first, I immediately paid off the mortgage on my house, then put the rest in savings and investments, so that I’ll actually be making money for the rest of my life instead of losing it quickly just because I have more!”

Granted, that’s what I’d say.

But apparently, that’s not what the targeted audience for lottery ticket winners or injury lawsuit winners would do, based on what is portrayed in these commercials:

When I see these kinds of commercials, I know that the marketing department for the lottery and injury lawyers are not baiting people like me, who have learned the hard way by living in debt for years, but who finally became debt free after following the teachings of Dave Ramsey, and who are now focused on paying off a mortage ASAP, to better save and invest all future income from there.

Of course, I’m not against the lottery or injury lawyers; I see good in what they do.

I’m just simply deconstructing some of the psychology involved in some of their marketing… the way I’ve pointed out in the past that fast food logos almost always include red and yellow as their main colors to try to make you slow down (like you do at a yellow light) and stop (like you do at a red light) for their restaurant.

Lottery Commericals Don't Target People Who Are Good Money Managers

It appears that lottery commercials are trying to make people think that if they regularly “invest” in lottery tickets, they will stand a decent chance of living the rock star (or rap star?) lifestyle, by blowing the money on depreciating liabilities, instead of assets that will hold their value; or in legitimate, profitable investments.

Perhaps this is what the advertisers want people to think when they their commercials:

“You deserve more money than you know how to manage, so once you win, spend your money on consumer items shown in this commercial, ones that immediately lose their value once you buy them, instead of ones that keep or gain value.”

Lottery Commericals Don't Target People Who Are Good Money Managers

Like I said, I’ve yet to see a lottery or lawsuit commercial that portrays the winner immediately paying off their mortgage with the money; then going on to save and invest the rest. I’ve never heard that even mentioned in one of these commercials, yet it’s the very first thing I would care about.

It really shouldn’t be that ironic.

So apparently, people who make lottery ticket commercials and injury lawyer commercials don’t have me in mind as a marketable demographic.

Maybe then it’s not that ironic that back in 1999 when I woke up in a hosptial after having been knocked unconscious after wrecking on a bike, and an injury lawyer was there as I opened my eyes, offering to help me “win the money I deserve,” I politely thanked him, but turned him down.

And for the record, I rarely buy a lottery ticket.

Dear Jack: Does Society Owe You Anything?

4 years, 2 months.

Dear Jack: Does The World Owe You Anything?

Dear Jack,

I was born in 1981, the 1st year of Generation Y; a group of people now in their 30s and 20s who were led to believe clichés like “you can do or become whatever you want to be as long as you truly believe in yourself.”

We were also repeatedly told how special we were; causing us to have unrealistic expectations about life once we became adults.

As I entered my teen years back in 1994, being introduced to legitimate sarcasm about life with Green Day’s Dookie album, I started realizing that if everyone is special and everyone can do or become whatever they want as long as they truly believe, then that meant I had a lot of competition.

While I was one of the first in my family to graduate college and that truly was a big deal, I graduated college at a time when, for all practical purposes, the 4 year college degree has now become the new high school diploma.

Life has definitely been harder than I expected it to be; at least in the sense of “first world problems.” Granted, my life as turned out, on the surface, to be quite “textbook American middle class.”

I graduated college, met your Mommy about a year later, got married about a year and a half afterwards, two years later we had you, and now we just bought our first real house which we strategically chose because it’s in Williamson County… the “right one” to be in for schools here in the Nashville area.

While I definitely had certain advantages growing up, no one just simply gave me what I have in life. Through my own parents and mentors, I had access to wisdom which would cause me to make good decisions; but I wasn’t given a free ride, for sure.

Dear Jack: Does The World Owe You Anything?

My life has involved a lot of hard work, patience, and self-discipline this whole time; which I hope is evident in the hundreds of letters I’ve written to you in the past several years.

Mommy and I had to work very hard to work through the tens of thousands of dollars in debt we were in, including college tuition. And we didn’t magically win a big sum of money; instead, we strictly budget what money we make.

The way I see it, society doesn’t owe me anything. Sure, it would be nice if everyone always treated me the way they’d want to be treated and rewarded me on the level I think I deserve.

But for the world to owe me anything, it would in essence mean that if I don’t get what it owes me, then I am a victim; that I am wronged and in need of restitution by those who apparently wronged me.

I just can’t live that way. That mindset seems way too toxic. I choose to live with an abundance consciousness instead of a scarcity mindset.

AbundanceMindsetVSScarcityMindset

It’s sad to say, but I am convinced there will be no social security left for me once I retire. I don’t even expect the government to owe me anything, despite the taxes they take from my income.

That’s why I am so motivated to pay off our new house as soon as possible. It seems like the only way to get ahead these days, after paying off all other debts as Mommy and I did in July 2013.

So just as the world doesn’t owe me anything, it doesn’t owe you anything either.

You’ve got me and Mommy to provide for you, teach you, steer you in the right directions, and serve as your ultimate support team.

God has a special plan for you, yet I believe it’s based on you doing your part, and I take responsibility to guide you in learning what that is so that you can become the person God needs you to be as those opportunities arriving throughout life.

I can tell you this: It definitely is based on a lot of hard work, patience, and self-discipline.

Love,

Daddy

Why I’m The Cheapest Parent I Know

April 22, 2014 at 10:07 pm , by 

3 years, 5 months.

Dear Jack,

For me, it’s almost like a contest:

Can I be the cheapest parent that most people know?

I believe in the importance of just not buying things to begin with. I think that’s where the most money is saved.

I’ve covered some of this before in “5 Impractical Ways To Save Your Family Money In 2013.”

You are being raised in a household with a strict weekly budget, where our cars are over 10 years old but paid off; you live in a home without smart phones, without cable or satellite TV, without updated electronics, without pets… not to mention we rarely go out to eat because Mommy cooks basically every meal.

(And where Daddy does the dishes for all those meals. I’ve gotten really good at that, by the way.)

A credit card is used only to take advantage of the credit card company; earning points to get free stuff for our family. So we do use one, but it’s immediately paid off each week and is built into our budget the same way as a debit card.

We even reuse our plastic baggies.

You’re stuck in a household where we have an outdated 2005 TV with a mockable 30 inch screen with $8 a month Netflix streaming.

I admit, we do have an older model Kindle that Mommy bought… on clearance, after the newer model came out.

And that goes back to our trick about only buying stuff during the last two weeks of the month, when more items are on sale, like I’ve mentioned before.

Not to mention, I’m not going to deny that one of the reasons you are an only child (at least for now) is for financial reasons.

Part of your parents’ cheapness comes from us having 1st and 2nd generation immigrant grandparents from Italy and Croatia, who lived through the Great Depression. That rubbed off on us; I’m sure of it.

The rest of it has to do with us having to “learn money” the hard way.

We made a lot of financial mistakes that we didn’t realize were mistakes at the time; like moving away from a city where we had good jobs to a smaller city where we basically couldn’t find jobs for nearly 9 months- before finally moving back to where the jobs were.

However, I look to the positive. Living through that caused Mommy and me to forever think differently, for the best:

We ended up being able to pay off over $58,000 in debt, after living off credit cards because we thought that was normal.

Thank God (and Dave Ramsey), we have now begun reversing our debt into savings. However, I think that having to live through through our own “great depression” has forever changed us.

There’s just no way we could see things the same way again.

So while it may be weird that your parents can’t just look up the height of Tom Cruise on a smart phone in the middle of a conversation during dinner at Red Lobster…

And while it may sound strange that our family has to wait for TV shows and movies to hit Redbox or Netflix before we can see them, it’s okay by us.

Hey, our family is different. You get that by now. This is just me trying to explain what made us this way so you can tell your friends why your parents are so cheap… and/or quirky.

Love,

Daddy

Major Nerds and Super Geeks: We Become Specialists in What We are Naturally Good At and Love to Do Anyway

In order to be cool these days, you have to embrace your inner dork.

By a college student’s junior year at a large university, there is no denying what he or she is majoring in.  Because by that point, there are certain undeniable quirks which have been weaved into the way they speak, how they spend their free time, or most importantly, who their friends are.  So when I chose the term “Major Nerds” as part of the title for this, it’s a play on words with a dual meaning like the classic TV show “Family Matters”.  It seemed to me that while in I was in college, a student became a nerd or a geek for whatever their college major was.

For me, the easiest ones to spot were the drama majors.  When a drama major walked into a room, they basically sang everything they said.  Their private conversations were never private; instead, everyone else in the room was an audience member for their traveling play production.  Of course they were also some of the most sincere and friendliest I knew in college.  Or were they just acting?  I guess I’ll never know.

I earned my degree from Liberty University, the largest Christian university in the world.  So it’s no surprise that in addition to every typical degree you could think of, they had a few peculiar options as well.  In particular, I’m thinking about the Worship majors.  These were the students planning a career in leading worship music at large churches… I guess.  Because every time you saw them, they were carrying a guitar playing “Shout to the Lord”, somewhat successfully drawing in a crowd of people singing along.

And if they weren’t doing that, they were inviting people to their “Night of Praise”: As part of their graduation requirements, the Worship majors had to entice an audience to come to a worship service in which the Worship major ran the thing.  For me, it was the most random thing someone could major in at our college.  I just couldn’t understand why a person would be willing to limit or brand themselves with such a specific degree.

What if after a few years of leading worship at a church, they decide they’d rather work in a bank?  And during the job interview, the employer says to them, “So, I see you have a college degree in… worship?”  And too, it’s just a weird concept to me that a person has to learn to worship God or lead others in worshipping God.  It makes sense, but also, like I told my friend James Campbell, whom I recently lost contact with because he evidently “quit” facebook: “Is that really something that you have to be taught?  Isn’t that comparable to having to take a class on ‘how to make love’?”

Then again, I’m not the one who feels I was called by God to work in the ministry.  So of course I can’t relate.  As for me, as if it wasn’t blatantly obvious, I was an English major.  To caricature us, I would say we were a strange hybrid: Decently liberal and very artistic on the inside, yet pretty conservative and sophisticated on the outside.  In other words, baby Literature professors in training.

Our heads were in the clouds, yet our feet were on the ground.  We were trained to dissect and diagram every situation into literary components; we were the Grammar Police to our dorm mates (see I am the Human Spell Check).  We were the only students who actually enjoyed writing papers.  In fact, I didn’t start out as an English major- I became one my junior year when I realized that if I enjoyed writing term papers, and all my friends came to me to proofread theirs, that maybe I should stop looking at some big dream of a career and just to what came easy to begin with.

And though those last two paragraphs about English majors were written in past tense, I can’t say that any of those characteristics about me have changed, simply because I graduated.  In fact, they’ve only increased in intensity.  In my office, I’m still the guy people come to when they need a letter written or an important e-mail proofread.  Obviously, I still enjoy writing- you know, hence the website and everything.

And really, that’s the way it works.  Most people end up majoring in whatever comes most natural for them anyway, for however they are wired.  Is it true that Finance and Accounting majors love working with numbers?  Sure, but it also comes easier for them then it would for me.  We all still like being challenged in our particular field.  When we can succeed in the difficult tasks of our specialty, it furthers us in becoming a locally recognized expert, equipped with knowledge and experience that impresses and possibly intimidates those who in different fields than we are.

I can tell you why the “k” in knife is silent and I can spell any word correctly without thinking about it, but I can’t do numbers.  I can’t do science.  Nor am I a computer whiz.  There are so many things I’m not good at and that I know little to nothing about.  But when it comes to the English language, literature, creative writing, and any kind of written communication in general, I’m your guy.  In other words, I was an English major nerd.  And always will be.

I use the word “nerd”, but I could say “expert”, or “go-to-guy”, or “whiz”, or even “buff”.  It’s all the same.  We all like to be good at something.  And when we can, we like to THE person for our niche.  Which often means we all have a bit of quirkiness attached to us.  Everyone’s at least a little weird.   Even the people we think who are the most normal.