For the upcoming Ghostbusters reboot out next Friday (July 15th), I’m curious to see if Sony’s marketing will be able to find an audience for the movie.
Here’s what I mean by that:
The Ghostbusters reboot, which is being nicknamed “Girlbusters” by us doubting Thomas’s, is apparently supposed to be a chick flick. I say that simply because I’ve seen the trailer at least half a dozen times (in hopes it would magically get better).
This the video I recently made on that subject:
The only male shown is Chris Hemsworth, whose character clearly has looks, but no brains. He doesn’t even know how to answer the phone, yet he is the only male character presented.
Meanwhile, the females are smart, heroic, and (apparently?) funny.
Take away the whole Ghostbusters façade of this movie and consider what is left…
This isn’t Ghostbusters. It’s an attempt at being a chick flick, as its director is Paul Feig; perhaps best known for directing the very successful R-rated chick flick, Bridesmaids, which features a female cast.
As I mentioned a few days ago in my post, Ghostbusters Reboot Movie Toys: Boys Aren’t Buying Them, I present a video I shot which demonstrates all the nearly all female cast of characters are actually located in the boys’ section of stories. In fact, no one is buying these toys: I show how the toys are already on 30% clearance though the movie isn’t even out yet.
Based on the trailer, it appears as if men are now irrelevant in the Ghostbusters universe.
And here’s the video I made on that issue:
It’s confusing, because as a non-Donald Trump supporter who is married with kids and who doesn’t live in his parents’ basement, I feel like Sony’s marketing team doesn’t feel I’m necessary as part of the equation of making this movie successful.
So if men are irrelevant, and if women are the target audience, yet the major lack of sale of toys indicated females are not interested in this movie, then who is the audience?
[Insert sound of crickets here.]