Back in 2010 when the TV show “Who Do You Think You Are?” premiered, I learned how it had become possible to take a simple DNA test and find out my ethnicity. What took me so long, though? If finding out my own ethnicity has always been important to me, why I wasn’t I one of the first people in line to take a DNA test.
These were the 5 obstacles I had to overcome, to get me to the point where I finally purchased my DNA test through MyHeritage:
1- The Perception of Difficult Access– Until I started seeing commercials for these tests a couple of years ago, I always assumed I had to drive hours to certain cities where these tests were conducted and pay at least $1,000. So I didn’t bother looking into it. Finally, a few years ago, I starting seeing commercials on YouTube, making me aware how I could just buy one off the Internet for $100; but I still didn’t immediately react.
2- Having to Wait for Results– Perhaps the main reason is that in an age of instant gratification, I didn’t want to have to go through the process: Go to the website, pull out my wallet and type in my credit card info, wait a week for them to mail me the test, take the test, mail the test back, then wait a month for them to mail back the results.
3- Paying the Money for It– I didn’t want to have to part with 100 bucks of my own “blow money”. (This is a Dave Ramsey term, which means that my wife and I have a limited set amount of money we can spend on ourselves for things other than paying the bills.) It’s not that $100 was too high of a price point, but it’s just there were other things I wanted more. Somehow at age 36, I have apparently acquired all the toys I have always wanted. Or more importantly, MyHeritage was having a sale for $79. (Until August 10th, it’s even lower; just $69.)
4- Needing Assurance of Specific Results– It was my assumption that if I bought my test from the “wrong company”, it wouldn’t be specific enough. But then I watched a commercial for MyHeritage in which an African-American took the test and learned he is 3% Finnish. After hearing MyHeritage’s test was that specific, not just simply telling him he was 3% Scandinavian or Northern European, I realized this test was legit.
5- Wanting Confirmation from an Actual User– My final step in choosing MyHeritage was when I sent a message to them on Twitter, asking them if the test could discover Jewish DNA. Not only was MyHeritage quick to respond from their Twitter account, but so was an apparently unaffiliated girl from Tel Aviv, Israel with the handle, @shaindlinger. She testified to me that the test confirmed she is Jewish; which therefore answered my question. So she was the final element in my decision to choose MyHeritage for my DNA test.
It took overcoming all this to get where I am today. And now, we shall all wait until September 2nd at the latest, for me to reveal the results. Stay tuned…
(This is not a sponsored post.)