Last night I noticed my sister had sent me a picture on my phone; a picture of who I naturally assumed was me. I figured she had found a picture of me in college or something and was sending it to me for nostalgic reasons.
But as I looked closer, I realized that actually wasn’t me… it was the guy from the front of the package for Campbell’s Go: Quinoa With Poblano Chilies.
That’s when I read the text she sent with the picture:
“I saw this at Walmart and thought it looked like you… if you liked quinoa a little TOO much!”
So I did what any other Millennial guy would do in this same situation: I posted the picture on Facebook and Twitter saying this:
“Anybody seen my latest modelling gig?”
Some instantly assumed it really was me. Others didn’t know. And a few were pretty sure it was a joke. But no one really knew for sure.
Then I created the best replication I could of the original picture to show the similarities; side by side.
I can appreciate the marketing behind Campbell’s Go line-up. I like that they are using black-and-white close-ups of Millennial (Generation Y) models to advertise a simpler, more organic feeling product.
So at this point, while there is still live activity and conversations going on in my social media circles about the similarities between me and the Campbell’s Go: Quinoa With Poblano Chilies guy, I would like to find the actual Campbell’s Go: Quinoa With Poblano Chilies guy and interview him here on Family Friend Daddy Blog.
I have a few quick and relevant questions for him. Obviously, I would like to know some basic stuff like his name and where he’s from.
From there, I’d like to know more about the photo shoot he did for the packaging. I would like to ask him about his ethnic background, comparing it to my own. And I’m curious how old he was when the picture was taken of him; whereas I am 33.
Obviously, I am Tweeting this story to Campbell’s Go and sending the link to them on Facebook. After all, Campbell’s Go is targeted to Millenials, whose culture is embedded in social media conversations.
So I would have to assume someone from their marketing will be eager to reach out to me in a few days. Let’s see if my plan works…