New News

I live by an invisible list of things I will never do. Here is one of those things: “Never become involved in a quick sale unless I am the one pursuing the salesman or the store, not the other way around.” The fact is, calling in the next 10 minutes isn’t what entitles a person to a double order or a bonus gift, as they advertise in the commercial.

Those things are included either way. It’s just that the marketing department knows statistics show that the overwhelming majority of people who call in to order the product, do so in that time frame. It helps the fence riders to do business or get off the pot.

And that is just part of the dirty art of the Quick Sale. There is a reason certain salespeople are so aggressive. It usually is because of the high mark-up of the item. Or they are paid on commission. Or because the item plays on the potential customer’s emotions or wishful thinking.

If the “cure” for male baldness is ever found, there won’t need to be a commercial to advertise for it. Word will get around. Until then, there will always be desperate souls who respond to the infomercial and buy spray paint for their heads.

There is a shortage in the world for new information. People are desperate for it. On Monday the local news channel kept showing advertisements for the 10 O’ Clock News saying, “Find out how Kanye West may have hurt others besides Taylor Swift in the Nashville area…” When it finally aired, the story was simply that some girls from Taylor Swift’s high school didn’t like seeing their hometown hero deprived of her full award speech.

Two words: That is totally lame and no one cares.

I am supposed to be a Twitter fan. It is a great networking tool for writers, yes. But constant, pointless status updates totally annoy me. The deeper issue is this- I want to learn something new. My brain is a sponge for new perspectives and hidden agendas. Twitter isn’t the best place for that. It just constipates my flow of thoughts like the equivalent of junk food.

When I was a kid I remember one day asking my dad if the news reporters would ever run out of news to report. He said there would always be weather and crime, even if nothing else was going on. And that is true.

But what the world does run out of is interesting news. When Kanye West is the highlight of both the local and national news, it says something to me about what news really is. Just like the fact that not every summer has a huge blockbuster movie, not every week has a world-changing news story. Sometimes the news is simply a social blunder. It may appear petty on the surface, but if it is worth of capturing the attention of the entire nation for a week, it obviously holds some serious value.

Regardless, I took the bait. Especially once I heard what the President called him.  http://www.youtube.com/watch?v=BqtTESz24gU

And from there, I add to the noise, helping to put Kanye West into the same dreadful category as Paris Hilton, Octomom, and Jon & Kate. The category of “you’re so annoying, why are you everywhere I go?” which in turn sells the most magazines and gains the most clicks on website links.

“That which has been is that which will be and that which has been done is that which will be done. So there is nothing new under the sun. -King Solomon (Ecclesiastes)